Festivalgoers will be treated to the perfect blend of performances and given the chance to co-create their own bottle design using the power of AI
Johnnie Walker Princes Street The World’s Leading Spirit Tourism Experience* on Princes Street in the heart of Edinburgh, is hosting a series of events from local performers as part of its Edinburgh Festival Fringe sponsorship which is now in its third year.
Kicking off the programme of Fringe events, which will be held in the venue’s Label Studio, will be a host of incredible talent from Be United.
The group will energise audiences with electrifying performances from disco, soul, jazz and hip-hop as part of ‘This Is Your Fringe’(2nd & 3rd August), developed to showcase phenomenal Black talent within the Scottish creative sectors, inviting them to change the game at the Edinburgh Fringe.
The four artists, including singer Eyve, who performs a unique blend of hip hop, trap, jazz, and music which reflects her African roots are set to bring a celebration of community and exceptional music.
Additionally, throughout the festival (13-14, 16-17, 24-25th August), audiences can enjoy shows from a quartet of Johnnie Walker Princes Street’s very own Nicola Alexander and Lori Flannigan, and friends, who will be taking centre stage with ‘She Burns’.
The group who met while working in the venue will perform renditions of Burns poems interspersed with their own stories in a music and comedy cabaret style show, through a modern lens.
‘She Burns’ group members and current Experience Ambassadors, Nicola Alexander and Lori Flannigan, can also be spotted leading Johnnie Walker Prices Street’s signature ‘Journey of Flavour’.
What’s more, those visiting the venue from across the world will, for the first time at the venue, have the chance to enjoy this multi-sensory tour in Mandarin, Spanish, French and soon German, using special translation headsets.
Nicola said: “For us, performing She Burns in the place we met is an exciting full-circle moment. It will be brilliant to perform in this iconic building in the centre of Edinburgh during The Fringe.
“The team at Johnnie Walker Princes Street has always been behind us, nurturing our talents and continually championing the thriving arts and culture scene Scotland.”
Be United’s Creative Director, Collin Hills, said: “It’s fantastic to see a venue like Johnnie Walker Princes Street collaborating with smaller artists, giving them the opportunity to showcase their talents in the centre of Edinburgh throughout the festival.
“Johnnie Walker Princes Street’s ambitions to champion the arts align perfectly with our own. ‘This is Your Fringe’ is a great fit to help open up the art and culture scene throughout The Fringe to both those who have never ventured into the festival, as well as for Fringe veterans.”
Those looking to add a truly exclusive experience to their Fringe itineraries can now book the Johnnie Walker x Scott Naismith: Blue Label Bottle Design & Tasting Experience. Here, guests can co-create their very own unique bottle of Johnnie Walker Blue Label by harnessing cutting-edge, purpose-built AI-technology.
The bottle design element can be complimented at no extra charge by a bookable expert-led tasting of Johnnie Walker Blue Label, as well as a guided tasting of the incredibly special limited edition Johnnie Walker Blue Label ‘Elusive Umami’, in the rooftop Explorers’ Bothy bar.
Catch ‘She Burns’ at Johnnie Walker Princes Street on: 13-14, 16-17, 24-25 August: https://tickets.edfringe.com/whats-on/she-burns
Search Johnnie Walker x Scott Naismith experience to book: https://bit.ly/3W5R12v
August 2nd:
- Groove Down: An Edinburgh-based disco-soul band, formed in 2022, Groove Down blends progressive soul, disco, house, and funk to create a fresh, multicultural sound that is uniquely their own.
- Cling: Known for his infectious Afrobeats, Cling is poised to light up the stage with an energetic performance that will set the tone for the festival.
August 3rd
- Eyve: Bringing a passionate blend of hip hop, trap, jazz, and African roots, Eyve’s music reflects her life experiences and commitment to social and political issues, gender equality, and inclusivity.
- JEmmanuel: Making a significant impact since 2023, JEmmanuel will deliver a mesmerizing performance of Retro-Soul, Blues, Jazz, and Funk, continuing to captivate audiences across Edinburgh.