Streaming has changed the way we listen to music. In the UK, more than 80% of recorded music is now listened to via a streaming service rather than using traditional physical media like CDs and vinyl.
Linking the creators making the music and the fans listening to it through a streaming service is a complex network of companies that help make, promote and distribute recorded music.
The Competition and Markets Authority’s (CMA) study will examine the music streaming market, from creator to consumer, paying particular attention to the roles played by record labels and music streaming services.
As part of its assessment of how well the market is working for audiences, the CMA will consider whether innovation is being stifled and if any firms hold excessive power. The CMA’s study will help build a deeper understanding of how firms in the market influence listeners’ choices and experiences.
While focussing on potential harm to consumers, the CMA will also assess whether any lack of competition between music companies could affect the musicians, singers and songwriters whose interests are intertwined with those of music lovers.
If the CMA finds problems, it will consider what action may be necessary.
Andrea Coscelli, Chief Executive of the CMA, said: “Whether you’re into Bowie, Beethoven or Beyoncé, most of us now choose to stream our favourite music.
“A vibrant and competitive music streaming market not only serves the interests of fans and creators but helps support a diverse and dynamic sector, which is of significant cultural and economic value to the UK.
“As we examine this complex market, our thinking and conclusions will be guided by the evidence we receive.”
The CMA has also begun a market study of mobile ecosystems as well as launching the Digital Markets Unit in April 2021 – which is operating in shadow form pending legislation that will provide it with its full powers.
An independent CMA Inquiry Group is also separately investigating Sony’s completed acquisition of ‘artist and label’ services provider AWAL.
The market study takes place in parallel to a wide range of work being done by the UK government in these markets. While the CMA’s work will focus on competition issues, it will maintain a coherent approach with other related work including initiatives being undertaken by the Department for Digital, Culture, Media & Sport, the Intellectual Property Office and the Centre for Data Ethics and Innovation.
The Woolf Institute estimate there to be nearly two antisemitic tweets for every Jewish person in the UK
Analysis of data by the Woolf Institute, a global leader on interfaith relations, is presented in a new report by the Antisemitism Policy Trust and the Community Security Trust, which marks the end of an 18-month research programme to study the extent and nature of antisemitism online.
The report presents an estimate of the level of antisemitism on Twitter in the UK and based on research methods used, Woolf Institute analysis concludes there are between 100 and 1,350 explicitly antisemitic tweets every day in the UK.
The findings estimate that there are up to 495,000 explicitly antisemitic tweets per year made viewable for UK users (tweets in English by and available to UK users). Given the size of the UK’s Jewish population at around 290,000 people, the report calculates there to be nearly two antisemitic tweets annually for every Jewish person in the UK.
The Antisemitism Policy Trust, supported by the Community Security Trust, commissioned the Woolf Institute to explore anti-Jewish hatred on Google, Instagram and Twitter, and this publication represents the third and final instalment of that project.
The two previous reports found that Google’s public facing Safesearch facility has no impact on the amount of antisemitic content that is returned when people search for jokes about Jews.
Antisemitism is also extensive on Instagram, associated with a “chaotic” trolling phenomenon on the platform, and demonstrates strong links to conspiracy theories and anti-Israel attitudes.
Danny Stone MBE, Chief Executive, Antisemitism Policy Trust, says: “Policies to deal with online abuse aren’t worth the paper they’re written on if companies cannot effectively enforce them.
“This new report makes it crystal clear that Twitter’s systems for discovering and acting against anti-Jewish racism still aren’t good enough. As the Government considers new internet safety laws, I hope this report will weigh heavily on Minister’s minds.”
Dr. Dave Rich, Director of Policy, Community Security Trust, says: “It has long been known that social media is the engine of modern antisemitism, and it increasingly features in the antisemitic incidents that are reported to CST.
“This new research not only demonstrates how widespread this is, but also shows exactly how the social media companies are failing to control the problem of anti-Jewish hatred on their platforms.”
Commenting on the overall findings, Dr Julian Hargreaves, Director of Research at the Woolf Institute, who has led the project, said: “Taken together, this series identifies and underlines that antisemitism persists on major social media platforms, and that either the tools for addressing it are not fit-for-purpose, or the public policies professed by the world’s leading social media giants are at best, poorly enforced and at worst, are completely ineffectual.
“Our reports identify that the systems – be they Safesearch, algorithms, or automated moderation are not doing their job. If antisemitism online and within our societies is to be effectively tackled and reduced, we will need platforms, in this instance acting as agents of harm, to better understand and to act upon what the evidence is clearly telling them.”
Using social media data analysis tools, the team were able to identify biographical and geographical characteristics of Twitter users posting tweets which matched the antisemitism research terms.
The top 10 geographical locations were London, Manchester, Redcar, Liverpool, Glasgow, Brighton, north-west Leicestershire, Oxford, Birmingham, and Edinburgh.
Small businesses can win a mentoring session with the Dragons Den star and Wellbeing Entrepreneur
Caribbean cuisine entrepreneur Levi Roots and beauty and wellness megabrand founder Liz Earle are leading a new campaign to encourage UK small businesses to unlock the benefits of digital skills training to help drive their post-pandemic growth and prosperity.
The ‘Get mentored, Get growing’ campaign highlights a partnership between BT and Google, that offers free one-to-one mentoring sessions for UK small businesses and charities covering a range of topics including digital marketing, e-commerce and business strategy.
This comes as BT research* shows almost half of all UK small firms (49 per cent) said they worried their business wouldn’t survive without external support. Meanwhile, 64 per cent said they’d be more likely to adopt new technologies if the IT and telecoms industry provided training.
As an extension of their mentoring programme, BT and Google are offering small businesses the opportunity to win a one-to-one mentoring session with Levi and Liz, where they can learn from their experiences of building and scaling a brand as well as adapting to a digital-first world.
UK based small business, we can ask for proof of a registered UK business address if required.
Small business with under 50 employees
They must be available on 15th November, Tuesday 16th at 10:00AM, Thursday 18th at 10:00AM, 19th November (11:00AM onwards)
They must want to be mentored on one or more the following topics:
Building your brand
Building an online community
Time management
Team collaboration
All entrants are subject to the terms and conditions.**
Ronan Harris, Google’s UK MD, said: ”We’re proud to partner with BT and the participating business leaders on this inspirational program.
“Equipping small businesses with the digital tools needed to grow and succeed, is not only integral to future proofing the UK business landscape but it’s the next step in the UK’s journey to economic recovery. We’re committed to making sure shared knowledge and digital skills are as accessible as possible and make a lasting impact for the entrepreneurs of the future.”
Chris Sims, BT’s MD for its SoHo (Single/Small Office, Home Office) unit, said: “Our partnership with Google comes from a shared vision and commitment to help small businesses harness digital as a driver of growth and prosperity.
“Through our free mentoring programme and digital skills training, we’re aiming to equip small firms with the skills and knowledge needed to succeed in a digital world. BT initiatives, including one-to-one mentorships, have already boosted the digital literacy of almost 300,000 small business employees to date and our partnership with Google is helping us significantly extend our reach and impact within the small business community.”
Following his success on BBC’s Dragons Den, Levi Roots is proof-positive of the power of business mentoring, which helped transform his kitchen table start-up into a £45M business.
Similarly, Liz Earle is one of the UK’s most successful entrepreneurs. From a career starting as a health and beauty writer, she co-founded her eponymous beauty brand with her best friend, which was sold for a multi-million sum before returning to the wellness category with her own website, magazine, podcast series and YouTube channel and earning an MBE for services to the beauty industry.
Both Levi and Liz are passionate about supporting the entrepreneur community.
Commenting on his involvement in the BT and Google campaign, Levi Roots said; “Running your own business can sometimes be overwhelming and lonely, so I know from my own Dragons Den experience how game-changing it was, both professionally and personally, to work with someone who could understand and appreciate my challenges and ambitions, and give me personalised, meaningful and actionable advice, as well as practical tools and training to help me build and grow my business.
“I’m really delighted to get the chance to pay it forward and share my journey and insights with today’s small business community and help them unlock the power of digital to accelerate their growth.”
Liz Earleadded; “When my beauty brand was launched more than twenty years ago, our mail order business was based around paper forms and payments by cheque. Today everything moves at a completely different pace.
“You have to act like a publisher on your social media channels and be super responsive to customers who want a real-time answer, not a letter in the post! With my later publishing brand, we had to learn a mass of digital skills super-fast and I encourage small businesses to grab all the available resources and training they can to help successfully navigate their way in the online world.”
Both BT and Google are jointly committed to helping small businesses across the UK get better positioned for growth by addressing the digital skills shortage.
Since the launch of BT Skills for Tomorrow in 2019, BT has delivered free digital skills training to almost 300,000 UK small business owners and their employees, supported by webinars from Google Digital Garage, putting Google on course to achieve its target of enabling one million small British businesses remain open by helping them be found online.
On top of this, Google has exceeded its target of helping train 100,000 UK SMBs. In total, over 700,000 business owners have been trained through the Google Digital Garage programme.
Small business case study comments:
Khamisi McKenzie, who co-founded South London soul food business Drums & Flats with his best friend Daniel Opoku-Baah, is one of the thousands of small business founders and employees who’ve already benefited from BT and Google’s digital skills support and training scheme.
Commenting on the experience, he said; “Lockdown forced us to take a step back and re-evaluate our business and we recognised that while our energy and effort went into perfecting our recipes and brand identity, we needed to get seen by more people.
“Thanks to the digital marketing mentoring sessions, we improved how we show up on Google and boosted our efforts in social media. We’ve definitely seen an increase in followers and better engagement rates, and it’s helped build our profile which resulted in us taking over the menu at The Smugglers Tavern in Central London.”
Laurelle Darroux, founder of Sleepgoddess, a one-stop shop for vegan, ethical British-made beauty sleep products, launched her business in the middle of the pandemic in 2020 and BT and Google’s digital skills training was a key enabler in getting up and running and rapidly expanding her customer base.
“Feeling lost and dejected when I was made redundant, I was inspired by my own struggles with sleep to start a business that would help people wake up feeling their best. While finding suppliers to create the prototypes for my satin pillowcases and beauty products, I started an Instagram page and built an email marketing list even before I officially launched!
“I watched on-demand digital skills webinars from Google and BT after I had put my children to bed and had one-to-one mentoring sessions to look at ways to optimise my website and social media, as well as build a digital marketing strategy.
“Since then, business has exploded, with customers as far away as New Zealand, and a really loyal and supportive following on social media. I love the relationships and connections I have with the community I’ve built!”
Every minute 167 million videos are watched by TikTok users
On YouTube 694,000 hours are streamed each minute, which equates to roughly a month in real-time
On Amazon $283,000 are spent by customers every minute
What can happen in an internet minute? Millions of videos, messages, emails, and texts are uploaded and viewed, and the content consumed adds up to hundreds of thousands of hours in real-time.
Every minute 167 million videos are watched by TikTok users, recent research by advertising specialists N.Rich reveals.
In the study, Statista data was analysed to calculate the public’s engagement with the most popular corners of the internet.
Facebook receives 44 million views each minute via Facebook Live. While on iMessage 12 million messages are sent on the Apple service in the same timeframe.
Each internet minute, 5.7 million searches take place on Google. While on Snapchat 2 million messages are sent via the app in that period of time.
Each minute, 694,000 hours are streamed on YouTube, which equates to roughly a month in real-time.
Newbie app Discord is responsible for 668,000 messages being sent every minute.
On Twitter, 575,000 tweets are posted during the same timeframe.
Video streaming site Netflix is also popular, with 452,000 hours watched each minute on the website.
Amazon lives up to its powerhouse reputation, with $283,000 spent on the e-commerce site each minute. That’s almost $7 million spent within 24 hours.
Commenting on the study, a spokesperson for N.Rich said, “With a vast number of people online and advertisers vying for the attention of potential customers, it’s vital that you speak to customers in a way that they hear you and feel heard too.
“You wouldn’t speak to your best friend the same way as your grandmother. That’s why you need to adjust your message for each platform and find the right customers where they are – be it on TikTok, Facebook, or elsewhere. ”
One internet minute
Platform
Amount per minute
TikTok
167 million videos watched by users
Facebook Live
44 million views received
iMessage (via Apple)
12 million messages sent
Google
5.7 million searches
Snapchat
2 million messages sent
YouTube
694,000 hours streamed
Discord
668, 000 messages sent
Twitter
575, 000 tweets posted
Netflix
452, 000 hours watched
Amazon
$283,000 spent
The study was conducted by N.Rich, which offers a rich array of intent data and ad inventory that enable marketers to drive awareness and lead generation effectively.
Slow computers top the list of the UK’s ten most Googled computer problems
Forgotten passwords are second, and the “blue screen of death” is third
Top tips on how to solve the five most commonly searched issues
The UK’s most searched computer problem is how to speed up a PC or laptop, with Google logging more than 57,000 queries every month related to slow computers.
The study by online security experts PPC Shield found that terms such as “how to speed up laptop” or “speed up Windows 10” accumulated the highest number of average monthly searches in the UK – 57,950 in total.
In second place were forgotten password searches, as an average of 44,050 searches are made each month to change a forgotten password to access a service such as Gmail or Facebook.
In third place is the Windows “blue screen of death”, which appears following a fatal system error to indicates a system crash, and generates 32,590 searches on average each month.
The UK’s fourth most-Googled computer problem is based on problems with Windows updates, with 21,050 monthly searches for terms like “Windows update fix” or “Windows 10 update problems”.
Fifth on the list is another speed-related query – people hoping to find ways to speed up their internet connection, which sees on average 20,850 searches per month.
The sixth and seventh most commonly searched computer issues relate to recovering Windows (19,100 monthly searches), and the more drastic option of resetting Windows (12,150), while number eight in the ranking is the problem of the computer not even starting, which is Googled 11,850 times a month.
Problems with peripherals, such as the keyboard and mouse, are ninth on the list due to 10,760 searches each. In tenth but by no means the least infuriating, are printer problems, which generate 10,350 monthly Google inquiries.
Commenting on the study, a spokesperson for PPC Shield said: “Society relies on technology more than ever before, so it’s fascinating to see which technical issues are the most common, and our research reveals that computer speed is of paramount importance. Whether we’re working, or browsing for leisure, everyone is so used to the lightning quick speed of modern technology that even small delays can feel like an age.”
The study used a search analytics platform to analyse more than 400 different terms related to computer problems and grouped together similar search terms to find the most common issues. It also found that the single most searched term is “how to speed up laptop”, followed by “change google password”, with “speed up windows 10” in third.
The analysis was conducted by PPC Shield, which enables brands and businesses to optimise their online ad campaigns by filtering out and blocking fraudulent clicks to ensure an advertising budget is not wasted.
Problem rank
Type of problem
Average monthly number of UK searches
1
Computer is too slow
57,950
2
Forgotten password
44,050
3
Blue screen of death
32,590
4
Windows 10 update problems
21,050
5
Internet is too slow
20,850
6
Windows 10 recovery
19,100
7
Reset Windows 10
12,150
8
Computer not starting
11,850
9
Mouse and keyboard not working
10,760
10
Printer not printing
10,350
The UK’s top five most Googled computer problems – and tips on how to solve them:
Computer is too slow
Uninstall unnecessary software
Limit the programs that run at startup
Add more RAM to your PC
Check for spyware and viruses
Use Disk Cleanup and defragmentation
Consider a startup SSD
Take a look at your web browser, consider clearing out your cache
Forgotten Password
If you’ve forgotten your password to Gmail or Facebook, you can usually choose to reset the password and gain access to your account. Many security experts recommend using a password manager to create complex unique passwords for each account you create.
If you’ve forgotten your password for Windows, it can be slightly trickier:
Password reset options are available by answering security questions (if you completed this when you first set up your PC)
It is possible to create a “password reset disk” using a USB stick
If all else fails, reinstalling windows will reset your password, but it may also cause you to lose your files
Blue Screen of Death
This can be caused by numerous things, including corrupted apps that need to be reinstalled or incompatible hardware/peripherals. These are easily fixed, but sometimes the “BSOD” will not allow you to even access your desktop. You can boot up your PC in “safe mode”, however, and perform some changes from there – namely, reinstalling windows.
Windows 10 update problems
Along with more advanced fixes, some of the most basic ways you can troubleshoot problematic Windows Updates includes:
The CMA has opened a formal probe into Amazon and Google over concerns that they have not been doing enough to combat fake reviews on their sites.
In this next phase of the work, the Competititon and Markets Authority (CMA) will gather further information to determine whether these two firms may have broken consumer law by taking insufficient action to protect shoppers from fake reviews.
The move comes after an initial CMA investigation, which opened in May 2020, and assessed several platforms’ internal systems and processes for identifying and dealing with fake reviews.
This work has raised specific concerns such as whether Amazon and Google have been doing enough to:
Detect fake and misleading reviews or suspicious patterns of behaviour. For example, where the same users have reviewed the same range of products or businesses at similar times to each other and there is no connection between those products or businesses – or where the review suggests that the reviewer has received a payment or other incentive to write a positive review.
Investigate and, where necessary, remove promptly fake and misleading reviews from their platforms.
Impose adequate sanctions on reviewers or businesses to deter them and others from posting fake or misleading reviews on their platforms – including those who have published these types of reviews many times.
The CMA is also concerned that Amazon’s systems have been failing adequately to prevent and deter some sellers from manipulating product listings – for example, by co-opting positive reviews from other products.
Fake and misleading reviews have the potential to impact on businesses’ star ratings and how prominently companies and products are displayed to consumers, changing their whole shopping experience.
Andrea Coscelli, the CMA’s Chief Executive, said: “Our worry is that millions of online shoppers could be misled by reading fake reviews and then spending their money based on those recommendations. Equally, it’s simply not fair if some businesses can fake 5-star reviews to give their products or services the most prominence, while law-abiding businesses lose out.
“We are investigating concerns that Amazon and Google have not been doing enough to prevent or remove fake reviews to protect customers and honest businesses. It’s important that these tech platforms take responsibility and we stand ready to take action if we find that they are not doing enough.”
If, after investigating, the CMA considers the firms have broken consumer protection law, it can take enforcement action. This could include securing formal commitments from the firms to change the way they deal with fake reviews or escalating to court action if needed. However, the CMA has not reached a view on whether Amazon and Google have broken the law at this stage.
This latest work builds on action taken by the CMA last year over the trading of fake reviews, which resulted in Facebook, Instagram and eBay removing groups and banning individuals for buying and selling fake reviews on their sites.
The CMA’s investigation into fake reviews is part of a broader programme of CMA work, which includes establishing a new pro-competition regulatory regime for digital markets, to curb the power of big tech. This will be achieved through the Digital Markets Unit. As the CMA works with the Government on proposals, it will continue to use its existing powers to their fullest extent in order to examine and protect competition in these areas.
Rocio Concha, Which? Director of Policy and Advocacy, said: “We have repeatedly exposed fake reviews on websites including Amazon and Google, so this investigation is a positive step. The CMA must now move swiftly towards establishing whether these companies have broken the law.
“This should prompt Amazon and Google to finally take the necessary steps to protect users from the growing tide of fake reviews on their platforms and, if they fail to do so, the regulator must be prepared to take strong enforcement action.
“The government must also give online platforms greater legal responsibility for tackling fake and fraudulent content on their sites – including fake and misleading review activity.”
More information about the CMA’s probe into Amazon and Google can be found on the Online Reviews case page.
Google and Facebook are failing to take action to remove online scam adverts even after fraud victims report them, raising concerns that the reactive approach to fraudulent content taken by online platforms is not fit for purpose, Which? research has revealed.
The consumer champion’s survey found that a third (34%) of victims who reported an advert that led to a scam on Google said the advert was not taken down by the search engine, while a quarter (26%) of victims who reported an advert on Facebook that resulted in them being scammed said the advert was not removed by the social media site.
Which? believes that the significant flaws with the current reactive approaches taken to tackling online scams makes a clear case for online platforms to be given legal responsibility for preventing fake and fraudulent adverts from appearing on their sites.
Which? is calling for the government to take the opportunity to include content that leads to online scams in the scope of its proposed Online Safety Bill.
Of those who said they had fallen victim to a scam as a result of an advert on a search engine or social media, a quarter (27%) said they’d fallen for a fraudulent advert they saw on Facebook and one in five (19%) said a scam targeted them through Google adverts. Three per cent said they’d been tricked by an advert on Twitter.
The survey also highlighted low levels of engagement with the scam reporting processes on online platforms. Two in five (43%) scam victims conned by an advert they saw online, via a search engine or social media ad, said they did not report the scam to the platform hosting it.
The biggest reason for not reporting adverts that caused a scam to Facebook was that victims didn’t think the platform would do anything about it or take it down – this was the response from nearly a third (31%) of victims.
For Google, the main reason for not reporting the scam ad was that the victim didn’t know how to do so – this applied to a third (32%) of victims. This backs up the experience of Which?’s researchers who similarly found it was not immediately clear how to report fraudulent content to Google, and when they did it involved navigating five complex pages of information.
Worryingly, over half (51%) of 1,800 search engine users Which? surveyed said they did not know how to report suspicious ads that appear in their search listings, while over a third (35%) of 1,600 social media users said they didn’t know how to report a suspicious advert seen on social media channels
Another issue identified by victims that Which? has spoken to is that even if fake and fraudulent adverts are successfully taken down they often pop up again under different names.
One scam victim, Stefan Johansson, who lost £30.50, told Which? he had repeatedly reported a scam retailer operating under the names ‘Swanbrooch’ and ‘Omerga’ to Facebook.
He believes the social media site has a ‘scattergun’ approach to removing the ads and says that a week rarely goes by when he doesn’t spot dodgy ads in his newsfeed, posted by what he suspects are unscrupulous companies.
Another victim, Mandy, told Which? she was tricked by a fake Clarks ‘clearance sale’ advert she saw on Facebook. She paid £85 for two pairs of boots, but instead she received a large box containing a pair of cheap sunglasses.
‘I’ve had a lot of back and forth with my bank over the past six months, trying to prove that I didn’t receive what I ordered,’ Mandy said. Facebook has since removed this advert and the advertiser’s account.
The tech giants make significant profits from adverts, including ones that lead to scams. These companies have some of the most sophisticated technology in the world but the evidence suggests they are failing to use it to prevent scammers from abusing the platforms by using fake and fraudulent content on an industrial scale to target victims.
The combination of inaction from online platforms when scam ads are reported, low reporting levels by scam victims, and the ease with which advertisers can post new fraudulent adverts even after the original ad has been removed, suggests that online platforms need to take a far more proactive approach to prevent fraudulent content from reaching potential victims in the first place.
Consumers should also sign up to Which?’s scam alert service in order to familiarise themselves with some of the latest tactics used by fraudsters, particularly given the explosion of scams since the coronavirus crisis.
The consumer champion has also launched a Scam Sharing tool to help it gather evidence in its work to protect consumers from fraud. The tool has received more than 2,500 reports since it went live three weeks ago.
Adam French, Consumer Rights Expert at Which?, said:“Our latest research has exposed significant flaws with the reactive approach taken by tech giants including Google and Facebook in response to the reporting of fraudulent content – leaving victims worryingly exposed to scams.
“Which? has launched a free scam alert service to help consumers familiarise themselves with the latest tactics used by fraudsters, but there is no doubt that tech giants, regulators and the government need to go to greater lengths to prevent scams from flourishing.
“Online platforms must be given a legal responsibility to identify, remove and prevent fake and fraudulent content on their sites. The case for including scams in the Online Safety Bill is overwhelming and the government needs to act now.”
Google responded: “We’re constantly reviewing ads, sites and accounts to ensure they comply with our policies. As a result of our enforcement actions (proactive and reactive), our team blocked or removed over 3.1 billion ads for violating our policies.
“As part of the various ways we are tackling bad ads, we also encourage people to flag bad actors they’re seeing via our support tool where you can report bad ads directly. It can easily be found on Search when looking for “How to report bad ads on Google” and filling out the necessary information. It is simple for consumers to provide the required information for the Google ads team to act accordingly.
“We take action on potentially bad ads reported to us and these complaints are always manually reviewed.”
“We have strict policies that govern the kinds of ads that we allow to run on our platform. We enforce those policies vigorously, and if we find ads that are in violation we remove them. We utilize a mix of automated systems and human review to enforce our policies.”
A spokesperson for Facebook responded: “Fraudulent activity is not allowed on Facebook and we have taken action on a number of pages reported to us by Which?.
“Our 35,000 strong team of safety and security experts work alongside sophisticated AI to proactively identify and remove this content, and we urge people to report any suspicious activity to us. Our teams disable billions of fake accounts every year and we have donated £3 million to Citizens Advice to deliver a UK Scam Action Programme.”
A Twitter spokesperson said:“Where we identify violations of our rules, we take robust enforcement action.
“We’re constantly adapting to bad actors’ evolving methods, and we will continue to iterate and improve upon our policies as the industry evolves.”
Leo Di Caprio blockbuster tops list of people searching to watch the film online
Forrest Gump is second, followed by Best Picture winner in 2017 Moonlight
Globally the most popular film search is Parasite, with Titanic in second and Forrest Gump in third place
The UK’s heart still goes on for Titanic as new research reveals it is the most searched Oscar-winning film that people try to access online.
Ahead of this weekend’s Academy Awards, Search Intelligence investigated which Oscar winner for for Best Picture is the fans’ favourite.
The study found that Titanic is the most searched film in the UK after analysing search terms that people typically use to watch a film online.
Tom Hanks classic Forrest Gump, which won Best Picture in 1995, is Britain’s second most searched film, while 2017 winner Moonlight takes third place.
The UK’s most searched Oscar-winning films – top 10
UK rank
Film
Best Picture-winning year
1
Titanic
1998
2
Forrest Gump
1995
3
Moonlight
2017
4
The Godfather
1973
5
One Flew Over The Cuckoo’s Nest
1976
6
Braveheart
1996
7
Parasite
2020
8
The Departed
2007
9
The Sound Of Music
1966
10
12 Years A Slave
2014
Globally, the most popular film search is 2020 Oscar-winner Parasite, followed by Titanic, with Forrest Gump in third place.
Overall, global searches showed more more interest in recent winners, with the last four Best Pictures featuring in the top ten – Parasite, Green Book, The Shape of Water and Moonlight.
The World’s most searched Oscar-winning films – top 10
UK rank
Film
Best Picture-winning year
1
Parasite
2020
2
Titanic
1998
3
Forrest Gump
1995
4
Green Book
2019
5
The Godfather
1973
6
The Shape Of Water
2018
7
Moonlight
2017
8
Gladiator
2001
9
Slumdog Millionaire
2009
10
Braveheart
1996
The study used data analytics platform Ahrefs to calculate the average annual search volume for 16 different terms film fans typically use when trying to watch movies online, such as “Titanic full move” or “watch Titanic online free”.
All 92 Best Picture winners were included, from 1928/29 victor Wings, up to last year’s winner Parasite, as well as the eight nominees for the category this year.
Businesses across the UK are artificially boosting their online ratings by paying firms for fake Google reviews, as a booming industry in misleading information avoids detection by the tech giant, a Which? investigation has revealed.
The consumer champion’s latest research involved setting up and buying fake reviews for its own fake business listing on Google. Following the trail of these paid-for reviewers, Which? found they were employing similar manipulative tactics for a wide range of businesses – from a stockbroker in Canary Wharf to a bakery in Edinburgh.
The findings have exposed concerning gaps in Google’s monitoring of its review platform, leaving people at risk of being misled into using local businesses that appear to have received glowing endorsements, but could in reality be substandard or in one case potentially even pose a serious financial risk to consumers.
Which? created its own fake Google business listing named ‘Five Star Reviews’. Researchers bought 20 Google reviews for £108 ($150) from one of the review sites it uncovered, easily found through a quick Google search, called Reviewr.
Reviewr says ‘buying Google reviews is undoubtedly a smart choice’ as ‘89% of consumers trust online Google reviews as much as personal recommendations’. It claims to offer ‘100% permanent reviews’ for the platform that won’t be deleted.
Which? was able to choose the star rating for each review. It requested that all were five stars and that it wanted three to five left each day. Which?’s researchers even provided the exact wording they wanted for the 20 reviews – praising how good the made-up business and its fake owner Catherine are. Over the next week they started appearing, left by a variety of Google accounts.
One of the reviews was subsequently deleted, so Which? queried it with its Reviewr account manager and was told that sometimes they see “review filtering”. If that happens, the company said it slows down the rate of posting reviews so that they “stick”.
After further digging into the profiles of these reviewers, Which? then found that many of the Google accounts used to plant its fake reviews had infiltrated Google reviews at scale – reviewing the same selection of businesses all around the country.
Which? linked together 45 businesses that had at least three ‘reviewers’ in common – including a stockbroker in Canary Wharf, a solicitors firm in Liverpool, a dentist in Greater Manchester, a London estate agent and a bakery in Edinburgh – suggesting that each of these businesses paid the same review trading company to post these glowing appraisals.
Several of the profiles had left reviews of at least 15 businesses. Of those, all had rated an SEO advisory business in Edinburgh and a psychic in London as five stars – an unlikely coincidence.
In some cases, these fake positive reviews could be masking genuine concerns about serious financial risk to consumers. The stockbroker based in Canary Wharf had, for six months in 2020, received a raft of negative reviews – many citing “shockingly poor customer service”.
Concerningly, one reviewer claimed to have lost £27,000 worth of investments because the business acted against his wishes, while another called the company ‘scammers’ and a third reviewer said it was the worst broker they had ever dealt with.
However, between two and four months prior to Which?’s investigation, 30 five-star reviews left in quick succession had boosted the company’s rating. Which? linked many of these reviewers to other businesses identified in its investigation – including one profile that had also reviewed Which?’s own fake business.
Separately, another reviewer who had left reviews across a number of these businesses had also given five stars to a Liverpool-based solicitor claiming that it had helped them to get back £45,400 from a bank after being scammed. If these reviews are based on fabricated experiences, consumers in a vulnerable financial position could end up using the service based on a false recommendation.
One reviewer had left an extremely unlikely series of ratings. He had praised a Surrey-based limo hire company, stating that he had lived in the area for five years and used them for all airport trips, and in the same month used the services of a Glasgow-based electric gate installation firm for his home – the locations that are 412 miles apart!
Over the next few months, the same profile used a dentist in Greater Manchester, a paving company in Bournemouth, and praised the services of a locksmith in Cambridgeshire for rescuing his two-year-old daughter from a locked car outside of her nursery.
During its investigation, Which? also uncovered four other review sites, AppSally, BuyServiceUSA, DripFeedReviews and Link Building Services, that appeared to offer Google reviews for sale in bulk. They were all easily found in Google search results for the search term “Buy Google reviews”.
A recent Which? survey found that, of those who had used review websites or apps to look for customer reviews on a local trade business over the previous year, almost half (46%) said that they had read Google reviews.
When Which? shared its findings with Google, it quickly shut down the fake business Which? had set up. It said deliberately inauthentic content is in breach of its policies and said: “When we find scammers trying to mislead people, we take swift action ranging from content removal to account suspension and even litigation.” Paid fake reviews is a complex, persistent threat, according to Google.
Although Google says it has clear policies that prohibit this type of activity, and mechanisms in place to analyse reviews, based on its findings, Which? has concerns that its approach is not effective enough. Online platforms that host reviews, including Google, must do more to proactively prevent fake reviews from infiltrating their sites.
The Competition and Markets Authority (CMA) is currently investigating the problem of fake reviews. To protect consumers from being misled, the consumer champion is calling on the regulator to take strong action against sites that host reviews if it finds that they are failing to prevent fake reviews flooding their platforms.
It must also take swift and effective action that puts a stop to sites that are trading, or facilitating the trading, of fake reviews, a practice which is likely to be in breach of consumer law. If the CMA’s investigation doesn’t resolve the problem, the government must consider how it will increase websites’ legal responsibilities for fake and misleading review activity.
Natalie Hitchins, Head of Home Products and Services at Which?, said:“Businesses exploiting flaws in Google’s review system to rise up the ranks are putting honest businesses on the back foot and leaving consumers at risk of being misled.
“The regulator must stamp out this harmful behaviour and hold sites to account if they fail to protect their users, otherwise the government must urgently increase websites’ legal responsibilities for misleading content on their platforms.
“Google, and other sites, must clamp down on and prevent these manipulative practices to ensure that consumers can trust the reviews that they read.”
Platforms endorse the principle that no company should be profiting from COVID-19 vaccine mis/disinformation and commit to swifter responses to flagged content
Platforms will step up work with public health bodies to promote factual and reliable messages
Digital Secretary Oliver Dowden and Health Secretary Matt Hancock have agreed with social media platforms new measures to limit the spread of vaccine misinformation and disinformation and help people find the information they need about any COVID-19 vaccine.
At a virtual roundtable to address the growth of vaccine disinformation, Facebook, Twitter and Google committed to the principle that no company should profit from or promote COVID-19 anti-vaccine disinformation, to respond to flagged content more swiftly, and to work with authorities to promote scientifically accurate messages.
As the UK moves closer to developing a safe and effective COVID-19 vaccine, Mr Dowden and Mr Hancock used the roundtable to welcome the progress these companies have made in strengthening their policies towards false coronavirus information and helping publicise the steps people should take to prevent the spread of the virus.
But the ministers raised concerns about the length of time misleading and false information about coronavirus vaccines remains on platforms, and called for swifter action to tackle such content.
Together the platforms have now agreed:
To commit to the principle that no user or company should directly profit profit from COVID-19 vaccine mis/disinformation. This removes an incentive for this type of content to be promoted, produced and be circulated.
To ensure a timely response to mis/disinformation content flagged to them by the government.
To continue to work with public health bodies to ensure that authoritative messages about vaccine safety reach as many people as possible.
To join new policy forums over the coming months to improve responses to mis/disinformation and to prepare for future threats.
The forums will see the government, social media platforms, public health bodies and academia increase their cooperation and ongoing information sharing to deliver a better understanding of the evolving threat caused by false COVID-19 vaccine narratives.
Digital Secretary Oliver Dowden said: “Covid disinformation is dangerous and could cost lives. While social media companies are taking steps to stop it spreading on their platforms there is much more that can be done.
“So I welcome this new commitment from social media giants not to profit from or promote flagged anti-vax content, given that making money from this dangerous content would be wrong.”
Health Secretary Matt Hancock said: “After clean water, vaccination is the most effective public health intervention in the world and has saved countless lives across the globe, eradicating one disease entirely.
“I am encouraged that social media companies have agreed to do more to prevent the spread of dangerous misinformation and disinformation on their platforms.
“We want users to have greater access to reliable and scientifically-accurate information on vaccines from trusted sources like the NHS so they can make informed decisions to protect themselves and their loved ones.”
Vaccines are overwhelmingly safe and effective healthcare solutions. Ministers used the meeting, which also included representatives from fact-checking charities, academics and data experts, to highlight that robust action must be taken against misleading messaging and content online which could harm and discourage people from protecting themselves or their loved ones.
Throughout the pandemic the government’s Counter Disinformation Unit has been developing a picture of the extent, scope and reach of disinformation and working with online platforms to ensure appropriate action is taken.
The unit has observed a range of false narratives about coronavirus vaccines across multiple platforms, including widespread misuse of scientific findings and baseless claims challenging the safety of vaccines or plans for their deployment.
Ronan Harris, Google UK Managing Director, said: “Since the beginning of the covid-19 epidemic, we have worked relentlessly to promote authoritative content from the NHS and to fight misinformation.
“In the last few months, we have continued to update our policies to make sure that content contradicting scientific consensus about the virus is swiftly removed and demonetised.
“Today, we are redoubling our commitment to take effective action against covid vaccine misinformation and to continue to work with partners across Government and industry to make sure people in the UK have easy access to helpful and accurate Information.”
Katy Minshall, Head of UK Public Policy, Twitter UK, said: “We are focused on protecting the public conversation and helping people find authoritative information on Twitter – in May 2019, we launched a search prompt that serves people with credible vaccine information from the NHS.
“In January this year, we launched a dedicated COVID-19 search prompt, ensuring that when people come to the service for information, they’re met with authoritative, public health information first. To date, over 160 million people have visited the Twitter COVID-19 curated page, over two billion times.
Since introducing COVID misinformation policies in March, and as we’ve doubled down on tech, our automated systems have challenged millions of accounts which were targeting discussions around COVID-19 with spammy or manipulative behaviours.
“We remain committed to combating misinformation about COVID-19, and continue to take action on accounts that violate our Rules. We look forward to continued collaboration with government and industry partners in our work towards improving the health of the public conversation.
Rebecca Stimson, Facebook’s Head of UK Public Policy, said: “We’re working closely with governments and health authorities to stop harmful misinformation from spreading on our platforms.
“Ads that include vaccine hoaxes or discourage people from getting a vaccine are banned, we remove harmful misinformation about Covid-19 and put warning labels over posts marked as false by third party fact checkers.
“We’re also connecting people to accurate information about vaccines and Covid-19 whenever they search for these topics. In the first months of the pandemic we directed more than 3.5 million visits to official advice from the NHS and UK government and we’re pleased to continue to support public health efforts.”
