The latest RAJAR figures reveal that 331,000 listeners across Edinburgh, the Lothians, Fife & Falkirk tune into Forth 1 every single week. That would fill BT Murrayfield nearly five times over!
In Q4 2022, this impressive number helped Forth 1 reach its highest share of the East of Scotland audience for 10 years – with 18.9% of all radio listening choosing Forth 1 every week*. Forth 2 also enjoyed a great set of results with its highest reach in four years, attracting an audience of 74,000*.
Recently published RAJAR results also highlight impressive figures for sister stations, Clyde 1 & 2, MFR and Tay FM. MFR has similarly seen an increase in listeners, reaching 119,000 every week whilst Tay FM becomes an all-radio market leader for the first time in a decade, with a 16.4% share of all radio across Tayside & Fife.
MFR’s Jodie At Breakfast has also had a great set of results with an increase of reach from 67k to 78.5k year on year.
Victoria Easton-Riley, Content Director for the Hits & Greatest Hits Networks across Scotland, said:“Given the challenging times that so many are experiencing, we’re proud that our stations are a trusted source and attracting some of our strongest audience figures to date, with many listeners tuning in for longer than ever before.
“I’d like to say a huge thank you to all our teams across all our stations who work so hard everyday to bring content to our listeners, that not only informs them date but also makes them sing, dance, laugh and cry.
“It is going to be a very exciting year across Scotland for all of our stations. Not only are eight joining the Greatest Hits Radio family on 3 April, but on the same day we welcome radio legend Ken Bruce and the iconic PopMaster too.”
St James Quarter is set to welcome Forth 1 & 2 into the new office and studio spaces on level four and five of the development, where Everyman Cinema also recently opened.
Forth 1 & 2, which are part of the Bauer Media UK Group, will also become a media partner for St James Quarter, while working in the office and studio spaces within the development.
As a result of the move, both Forth 1 and Forth 2, will broadcast live from St James Quarter from Spring 2022. The entertainment network is the No.1 UK Publisher, as well as the No.1 Digital Commercial Audio broadcaster. The media group also includes brands such as Grazia, Empire and Q, reaching 25 million consumers.
The new office and studio suites will sit alongside Everyman Cinema as well as Roomzzz Aparthotel, which is due to open later this year, adding variety to the truly mixed-use, city centre destination.
Ed Webb, Director of Development Management at Nuveen Real Estate, said: “Part of our ambition for St James Quarter was to create a new art, culture and fashion hub that merges seamlessly with the city’s cultural offering and events calendar.
“By welcoming Bauer Media UK Group’s Radio Forth stations as our media partner, and having shows broadcast straight from St James Quarter, the development is integrating further into the cultural heart of the city.”
Nick Peel, Managing Director at St James Quarter, said: “We’re honoured to be welcoming Forth 1 and 2 to St James Quarter.
“Forth 1’s ‘Boogie in the Morning’ show is iconic in Edinburgh so to have it broadcast from The Quarter every day is a big deal for us. This move is testament to our commitment to provide world-class facilities that will continuously offer unique and new experiences for our guests.”
Graham Bryce, Chief Operating Officer for Bauer Media Audio UK, said: “Forth has been the leading commercial radio station for Edinburgh, the Lothians and Fife for 47 years.
“In keeping with the multi-media digital environment we now operate within, we wanted to seek out a new contemporary office space and state-of-the-art facilities to ensure we can build on our market-leading position long into the future.
“We continually invest in our facilities, so I’m absolutely delighted to have found Forth 1 and 2’s new home in Scotland’s most iconic development – St. James Quarter.
“Our award-winning teams, led by Boogie in the Morning on Forth 1, are really excited to be able to broadcast live from this amazing development. We can’t wait to get moved in and to get started.”
Boogie from Forth 1’s Boogie In The Morning said:“It was going to take somewhere really special to beat our long-standing home at Forth House and our spectacular new studios and offices at St James Quarter do just that.
“We can’t wait to get settled in and begin broadcasting.”
Arlene Stuart, co-presenter on Boogie In The Morning, said: “There is no better place to broadcast than right in the heart of our beautiful city and the views of our capital and the surrounding areas from our new studios are incredible.
“I can’t wait to bring our shows from there every morning.”
Micky Gavin, Drivetime presenter on Forth 2 said: “I’m really excited about moving into St James Quarter and our shiny new studios! What a brilliant location for me to playing the Greatest Hits every single weekday.”
A game-changing mixed-use development being delivered by Nuveen Real Estate, St James Quarter completes the distinctive offer of Edinburgh with over 80 new brands, an enticing mix of restaurants and bars, W Edinburgh, a boutique Everyman Cinema, a Roomzzz Aparthotel and an unrivalled guest experience providing customers with an enviable events programme in a range of new and attractive public spaces.
Complementing an unrivalled shopping offer, St James Quarter will be a premier food and drink destination. It will provide a truly diverse offer – from fast, fresh food, to family and restaurant dining, including Bonnie & Wild as the anchor for the development’s new concept food hall alongside Five Guys, and The Alchemist.
The offer will be available over a number of locations throughout St James Quarter, each with its own unique look and feel.