Tag: Forever Edinburgh

Stuart wins competition to enjoy free gigs and help sing the praises of Edinburgh’s music scene

Winner lands eight pairs of gig tickets and his reviews will be published by Forever Edinburgh to encourage more music fans from across the UK to visit the capital

A Learning and Development consultant from Leith with a passion for music and an interest in writing has won a competition to enjoy free gigs and create reviews that encourage more music fans around the UK to visit Edinburgh. 

Stuart Niven, 37, won the competition, which was launched by Forever Edinburgh, the city’s official destination marketing guide, to showcase and support Edinburgh’s music scene to new audiences across the UK. 

Entrants were asked to submit a 250-word review of a gig they’d attended in the past 12-months, describing the event, artist, venue and capturing a sense of Edinburgh as a music-lovers destination. Niven’s winning entry, a review of the hotly tipped band Wet Leg at The Mash House in Edinburgh, was chosen for being written with flair and giving a well-rounded view of the concert. 

Stuart, who was attending around 50 gigs and four festivals a year pre-Covid, wins eight pairs of gig tickets to concerts across Edinburgh venues between May and December 2022.

The gigs will feature local artists and touring acts, with the first event being The Smile, who feature Radiohead members Thom Yorke and Jonny Greenwood alongside Sons of Kemet drummer Tom Skinner, at The Usher Hall on 1st June.  

After each gig, Stuart will be invited to write a by-lined review for the Forever Edinburgh website and social media channels, which are read and followed by visitors from across the world, as well as local residents.

As well as the free tickets and the chance to develop and showcase his writing skills, Niven will be paid a nominal fee of £100 for each of his published reviews. 

In addition, he will be offered the opportunity to review new music by local acts and interview artists and other figures within the city’s music community to further help shine a spotlight on the city’s music scene. 

Stuart, a frequent visitor to the likes of Sneaky Pete’s, The Usher Hall and Leith Theatre,  said: “This news put a huge smile on my face, I was grinning from ear to ear when I found out.

“I work in Learning and Development for a living but I enjoy writing and have often thought about doing some sort of blog or review page for the gigs and festivals I attend – mainly just to keep record and have a memory of them all. It was great to have my review received so positively. This competition has definitely given me the encouragement to continue writing. 

“I think it is a hugely exciting time for the Edinburgh music scene right now. The Usher Hall over the last few years has attracted some huge names from all genres to the capital. O2’s acquisition of the Corn Exchange and subsequent bookings there is encouraging, and we have some incredible small venues like Sneaky Pete’s, which continues to lead the charge.  

“The return of Connect Music Festival and all shows to take place at Ingliston this summer are other hugely exciting events to mark on Edinburgh’s music calendar that show just how important the city can be in staging live music.” 

The competition, which was launched in collaboration with local music blog Edinburgh Music Lovers, is part of Forever Edinburgh’s The Story Never Ends campaign and comes at a time when Edinburgh’s live music scene is entering a new chapter having been shut down during the pandemic. 

Stuart Niven’s reviews will also be published on Edinburgh Music Lovers to help further showcase his reviews and music in Edinburgh. 

Karl Chapman, Head of Heritage, Cultural Venues, Museums & Galleries at City of  Edinburgh Council, said: “My congratulations go to the well-deserved winner of the Forever Edinburgh music competition, Stuart Niven.

“He is clearly a passionate music fan who enjoys creative writing. I’ll be looking forward to reading his reviews of diverse Edinburgh gigs over the next few months. 

“The city’s music scene has been badly hit by the global pandemic, but we’re happy to see it coming back to life with an eclectic array of concerts lined up in venues of all sizes across Edinburgh.” 

Forever Edinburgh is the City of Edinburgh Council’s destination brand which promotes Edinburgh to the world, highlighting details of places to visit, accommodation, days out itineraries, festivals and attractions.  

Forever Edinburgh marketing campaign secures new funding

“Our Capital’s much-missed buzz is back” – Council leader Cllr. Adam McVey

Forever Edinburgh, the city’s official destination guide, has secured a further £90k from VisitScotland’s Destination and Sector Marketing Fund to continue amplifying promotional activity.

This follows a successful first year of ‘The Story Never Ends’ campaign, which promotes the Capital as the UK’s top city break and shares the unique stories and experiences visitors can discover around every corner.

Delivered jointly by the City of Edinburgh Council, ETAG, VisitScotland and private sector partners, the campaign showcases the attractions, shops, bars, events and restaurants. It was launched as lockdown was easing in April 2021 to target domestic leisure visitors in Scotland and England encouraging people to meet up safely and spend time together once again.

At a local level a new Resident Rewards Edinburgh scheme was also launched in 2021 as part of the campaign. It aims to help residents to re-discover all the city has to offer by benefitting from a high-value reward or discount with a new business every month.

The funding secured from Scotland’s national tourism organisation will support the next phase of campaign activity over summer 2022 and adds to £50k set aside in the City of Edinburgh Council’s budget to develop the Forever Edinburgh website, helping to strengthen the Scottish Capital’s shop window to visitors from across the globe.

An update on the campaign’s ongoing success – which has seen page views increase by 460% year on year – was given to the Council’s Policy and Sustainability Committee this week.

Forever Edinburgh Winter Campaign

Council Leader, Adam McVey said: “The Forever Edinburgh campaign has been a vital piece of partnership working, helping encourage residents back into our city centre after attractions and businesses had dealt with the challenges of COVID restrictions. And its success is clear to see; our Capital’s much-missed buzz is back.

“After a hugely difficult time for our hospitality industry, it has been crucial to safely welcome visitors back into our city centre to support local businesses. Everything we’ve achieved with our City partners with the campaign demonstrates what we can do when we work together, and I’m grateful to everyone who has stepped up to support it.

“While we’ve come far, the impact of the pandemic will be felt for a long time to come so it’s important that we keep up the momentum. This latest funding boost from VisitScotland is hugely welcome and, alongside £50,000 from the Council, will be used to encourage even more residents and visitors to enjoy our beautiful Capital and rediscover all it has to offer this summer.”

Depute Leader Cammy Day said: “Forever Edinburgh has been a true partnership and this additional money from VisitScotland recognises how well the campaign is working. It also demonstrates how important it is that we continue to work together to reinvigorate tourism in the Capital, and we will use the funding to leverage the partnerships we have in place.

“In this next stage of the campaign there will be a focus on our live music scene and all the events lined up to take place over Spring and Summer. The city’s calendar is building back up and there is no shortage of places to see, restaurants and shops to enjoy and arts and culture at every turn.

“As we move forward, I’m sure residents and visitors will continue to lend their support to businesses which were hit hard by the pandemic and feel inspired by the Forever Edinburgh campaign.”

Neil Christison, Regional Director at VisitScotland, said: “Forever Edinburgh has been a fantastic platform for businesses and the tourism industry to engage with residents and visitors during an incredibly challenging time.

“While the return of international visitors will be important for the long-term recovery of the industry, domestic visitors will continue to play a key role in helping businesses get back on their feet.

“The award from the Destination and Sector Marketing Fund will ensure the Forever Edinburgh campaign continues to extend the benefits of tourism to the capital and the surrounding region in a sustainable and responsible way.”

Campaign highlights

‘The Story Never Ends’ featured a series of summer and winter-themed films showcasing Edinburgh’s broad product offer and unique stories, radio advertising, paid media partnerships, new content and itineraries created for the Forever Edinburgh website and new photography of the city. As a result of this activity the website saw page views increase by 460% year on year during campaign period April-February, with users accessing the site saw a rise of 174% compared to the previous year (2020/21).

A consumer PR campaign complemented this activity including travel journalists and social media influencer visits to the city to experience what Edinburgh has to offer first-hand. Global media coverage was secured for a new video promoting dog-friendly Edinburgh, reaching over 1billion readers through media coverage, and a competition prize package with multi award-winning author, Ian Rankin OBE reached nearly 250million readers online.

As a result of this participating businesses have reported a rise in bookings due to the media coverage. Further celebrity endorsement was given by Gail Porter for the city’s spooky stories while there is still more in the pipeline to promote the Capital’s live music scene and sustainability credentials.

https://youtu.be/GUxTzvFM8Z0

The new resident focused initiative, Resident Rewards Edinburgh, was launched in December 2021, with promotion on social media and YouTube as well as a partnership with The List and ForthFM.

Working in partnership with the city’s tourism businesses, residents of Edinburgh are enjoying high-value rewards and discounts with a new business every month. The dedicated Resident Rewards section has become the second most popular page on edinburgh.org since it launched (December-February) with 33,000 page views and 2,279 referral clicks.

This activity was all supported though both Scottish Government’s Regional Recovery Fund and VisitScotland’s Destination and Sector Marketing Fund and Market Readiness Fund money.

Business Gateway launches retail recovery programme in Capital

Supporting local businesses continues to be a focus as a new Retail: Recover & Grow programme is launched to support the Capital’s retail community as challenges continue to arise from the pandemic.

Looking to help local, independent retail business owners or directors survive and thrive following the pandemic, the City of Edinburgh Council’s Business Gateway Edinburgh has developed a new pilot programme designed to assist skills development, knowledge, and foster confidence for businesses to recover and grow their operations.

Part funded through the European Regional Development Fund (ERDF), this three-day programme takes place over three months and will initially help six participants. Starting at the end of January and taking place virtually, the programme is free and will cover a variety of topics including sales, marketing, customer journey, customer service and PR resulting in a personalised retail strategy action plan. 

Councillor Kate Campbell, Fair Work Convener, said: “The last 21 months have been extremely difficult for retail businesses who have had to adapt rapidly to changing circumstances with absolutely no certainty about what the coming months, and often weeks, will look like.

“We’ve seen some amazing innovation with retailers quickly developing their digital presence and innovating in order to survive. But as the last few weeks have proven, there are many more challenges ahead.  With this new pilot programme from Business Gateway Edinburgh we hope to help support businesses by equipping people with up-to-date knowledge, expertise and advice.

“Ultimately we want to see businesses thriving again. Through the Council’s wider services we have facilitated grant funding, provided rent assistance and extended outdoor seating arrangements.

“Our Forever Edinburgh campaign has also recently launched its Resident Rewards scheme which we hope will encourage people to shop locally, and support our small businesses.”

Councillor Mandy Watt, Fair Work Vice Convener, said: “This new programme adds another opportunity for small business leaders, this time in the retail sector, to come together and get up-to-date guidance and skills training to help them succeed in what are very difficult times.

“This adds to Business Gateway Edinburgh’s wider offering, including Women in Business and Gateway to Investment, and the ongoing one-to-one and on-call support offered by the team.

“We also hope that through this programme, as we’ve experienced with others, the business owners involved will build their own networks, benefit from each others experiences, and continue a new peer-to-peer support after the course is finished.”

To apply please speak to your Business Gateway Adviser for an application form or email: bglothian@bgateway.com