Today, world-renowned Fleurs de Villes launched its FEMMES exhibition for the very first time in Scotland at St James Quarter.
For the next 10 days, a series of fresh floral mannequins celebrating remarkable women around the world including Mary Queen of Scots, Annie Lennox and Marilyn Monroe with be showcased throughout the Galleria at The Quarter.
Fleurs de Villes is also proud to be working with local floral talent who will create these tributes based on an inspirational photo or painting of each woman.
To celebrate the official launch of Fleurs de Villes, St James Quarter has three floral themed taxis that will provide free rides between 12pm and 6pm to those keen to explore the bespoke floral show between Friday 24 and Sunday 26 June .
World-renowned bespoke floral show, Fleurs de Villes, is thrilled to announce the launch of its very first public showing in Scotland, in partnership with St James Quarter – Edinburgh’s chicest retail destination.
The show is open to the public from Friday June 24th, exactly one year on since St James Quarter opened its doors, when guests will be able to tour the self-guided exhibit until Sunday, July 3rd.
The FEMMES exhibition will showcase a series of fresh floral mannequins celebrating remarkable women around the world. It will partner with local floral talent who will create these floral tributes based on an inspirational photograph or painting of each woman.
Fleurs de Villes is proud to be working with local florists in order to create these illustrious designs and is delighted to be able to offer these artists a platform of creativity within St James Quarter to further showcase their talent.
Be it Scottish monarch Mary Queen of Scots, superstar and activist Annie Lennox or trailblazing actress and Strictly Come Dancing star Rose Lucinda Ayling-Ellis, audiences of all ages, cultures and genders will be able to learn more about these fascinating women through interactive displays.
Images and QR codes on the floral sculptures will link to immersive profiles of each woman highlighting their cultural and historical significance.
(L-R: Frida Kahlo, Oprah Winfrey and Audrey Hepburn displays from past Fleurs de Villes FEMMES city exhibitions – Photo Credit: Fleurs de Villes)
The partnership is part of St James Quarter’s ongoing commitment to provide a cultural and lifestyle hub for art, culture and fashion and offer opportunities for the local community to get involved with unique experiences. This activity follows on from a number of successful events over the last year including Edinburgh Style, Love Beauty and a seafood festival.
Visitors to St James Quarter will be able to view the floral exhibition in the main Galleria area while shopping with luxury retailers such as H beauty and Reiss or before a refreshment stop at cocktail bar and restaurant The Alchemist or food hall Bonnie & Wild. Guests will also be able to see other retailers unleash their inner botanist as stores get involved with the event with their own floral displays.
“We felt that this was the ideal time to launch Fleurs de Villes FEMMES as people are starved for in-real-life, tactile and inspirational experiences that they can enjoy safely with friends and family” says co-founder Tina Barkley.
“The exhibit will offer the opportunity to learn about these important women who have left their mark on history and what better backdrop than a unique venue like St James Quarter,”
Co-founder Karen Marshall added: “We are very excited to bring our event to Edinburgh for the very first time and to launch the new exhibition FEMMES at the iconic St James Quarter.
“Each of our shows is an entirely different experience, celebrating the local community and made possible by local partners like St James Quarter which support Fleurs de Villes events being freely and most beautifully open to the public. With such a diverse group of local florists and creative talents, we can’t wait to spread joy and tell the stories of these women, en fleurs, to honour each as truly remarkable.”
(L-R: Malala Yousafzai, Carline Astor, Grace Kelly displays from past Fleurs de Villes FEMMES city exhibitions – Photo Credit: Fleurs de Villes)
Nick Peel, Managing Director at St James Quarter, says: “We are delighted that Fleurs de Villes FEMMES is coming to Scotland for the first time and there’s no better place to showcase the series than St James Quarter, the hub of the capital city. We could not be more pleased to have Fleurs de Villes FEMMES grace our Galleria and celebrate inspirational women from across the globe in such a spectacular fashion.”
Other highlights of FEMMES include a pop-up flower market, floral installations including a selfie-invoking swing adorned in fresh blooms, and a “JARDIN” area that will host floral workshops and talks.
Fleurs de Villes has always championed women from all walks of life, and has built an all-female team to execute its vision of a global luxury brand around flowers. They are thrilled to raise a bouquet to this newest Edinburgh show, FEMMES.
The global FEMMES tour visits four countries this year in these world-class destinations:
Miami, Bal Harbour Shops March 4-13, 2022
Chicago, 900 North Michigan Shops, March 30-April 3, 2022
Costa Mesa, South Coast Plaza, April 20-24, 2022
Toronto, Bloor-Yorkville, May 4-8, 2022
Montreal, Complex des Jardins and Quartier des Spectacles, May 20-29, 2022
Vancouver, Downtown, June 3-12, 2022
Edinburgh, St. James Quarter, June 24-July 3, 2022
Sydney, The Royal Botanic Garden, August 19-28, 2022
