- The UK wants to go dry, new data has shown a 22% increase of people searching to go dry compared to the previous year 17,000 people in the UK have searched for mocktails over the past 30 days alone.
- 20.4% of the UK is tee total, new data shows
- Virgin mojito was the fifth most searched alcohol-free drink, and the most searched mocktail
- The UK loves wine, even if it is non-alcoholic. There have been 9,900 searches for non-alcoholic wine in the past month alone.
The UK’s favourite non-alcoholic drink is Heineken 0.0, the non-alcoholic twist on the classic beer has been searched 43,200 times in the past 12 months.
This year has seen a 22% increase in Brits taking part in Dry January as people around the UK, look to opt out of booze and replace it for a non-alcoholic alternative. A study by kitchen experts Maxima Kitchen Equipment used Google data to find out what exactly were the UK’s favourite non-alcoholic drinks.
The research revealed UK’s favourite non-alcoholic drink is a Heineken 0.0, the beer has been searched 43,200 times in the past year alone. The brand was first launched in the UK in 2017, and is set to be made available on draught in pubs this year after a successful pilot scheme in the summer of 2021.
The study found Becks Blue in second place with 39,600 searches in the past 12 months alone. It is followed by Lucky Saint beer in third place with 38,400 searches and Guinness Zero in fourth with 36,000 searches.
Virgin Mojito, a twist on the classic cocktail came in fifth place overall, making it the nation’s favourite mocktail, with 33,600 searches in the past year.
A mixture of other classic mocktails made the list as well such as Virgin Mary in eighth place, as well as the prosecco alternative Nozeco in 13th place.
The term Non-alcoholic beer has been searched 8,100 times and non-alcoholic wine 9,900 times in the past 30 days.
A spokesperson for Maxima Kitchen Equipment said: “Lots of people spend months looking forward to Christmas, and the chance to indulge a little more than usual, in both food and drink.
“However, in January it’s becoming more and more popular to try and start the year with a health-conscious mindset, whether it be going dry for the month or just trying to drink a little bit less than usual. It is interesting to see the growing popularity in non-alcoholic drinks and which ones are the nation’s favourites.”
The research was carried out by Maxima Kitchen Equipment, which has more than 40 years of experience in the supply and maintenance of professional kitchen equipment.
| Rank | Drink | Search Volume |
| 1 | Heineken 0.0 | 43,200 |
| 2 | Becks Blue | 39,600 |
| 3 | Lucky Saint beer | 38,400 |
| 4 | Guinness Zero | 36,000 |
| 5 | Virgin Mojito | 33,600 |
| 6 | Peroni Libera | 19,200 |
| 7 | Brew Dog Nanny state | 19,200 |
| 8 | Virgin Mary drink | 15,720 |
| 9 | Shirley Temple Cocktail | 15,600 |
| 10 | Virgin Pina colada | 12,120 |
| 11 | Planters Punch | 12,000 |
| 12 | Brewdog Punk AF | 9,600 |
| 13 | Nozeco | 8,400 |
| 14 | Erdinger Alkoholfrei | 7,200 |
| 15 | Arnold palmer cocktail | 7,200 |