Almost half of shoppers in Scotland put off buying ethical products due to being too expensive
- 48% of respondents were put off by “too expensive” ethical products
- 24% of consumers “never” think about the people who produce their food
- 50% of shoppers are not aware of exploitation of food and drink producers in developing countries
Almost half of shoppers in Scotland are put off buying ethical products because they’re too expensive, new research has revealed. The survey, commissioned by the Fairtrade Foundation ahead of Fairtrade Fortnight also found that 13% of consumers don’t buy ethical products because they “don’t trust claims” made about ethically-sourced products. Continue reading Ethical products ‘too expensive’, say Scots