Tag: Electric Cycle Company

Electric Cycle Company is being supercharged

The Electric Cycle Company, Scotland’s largest specialist e-bike shop, is on the move to a 4000 square foot, carbon neutral premises in Edinburgh. 

Boogie, host of Forth 1’s Breakfast Show, joined Neill Hope, MD of the Electric Cycle Company, to launch a crowdfunding campaign to renovate the building into a new state of the art store and workshop, the biggest e-bike shop in the UK.  

Following year on year growth in the last ten years, Edinburgh’s Electric Cycle Company (ECC), Scotland’s largest specialist e-bike retailer, is on the move to a new 4,000 square foot premises on Crewe Road North, four times the size of their current retail space and workshop on Granton Road.

Building work on the state-of-the-art electric bike store, a far cry from the traditional ‘stack’em high’ model of bike retail, is set to get underway next week and will take an estimated six weeks to complete.

When completed the new shop, scheduled to open in early September, will be the UK’s largest specialist e-bike shop, displaying a large selection of both new and established electric bike brands and quality accessories. 

The shop will have enough showroom space to display bikes to enable the hugely knowledgeable and experienced sales team to safely deliver both interactive and informative e-bike demonstrations and ‘talk throughs’, perfectly matching the best e-bike to a customer’s lifestyle.  With bookable sales appointments, there will be a welcome reception and a dedicated customer waiting and chill out area.

The new store will be one of the first carbon-neutral bike shops in the UK.  The renovation plans include solar panels on the roof and battery banks will take care of lighting and bike charging. Heating will be provided by a biomass boiler powered by the waste packaging the business creates.

The ECC has launched a crowdfunding campaign to raise the £70,000 for the renovation of the shop and workshop. 

They are targeting current e-bike customers, new and returning cyclists looking to buy their first e-bikes, and other e-bike owners looking for long term specialist bike maintenance and high end accessories, all of whom will be keen to ‘pay forward’ in order to receive excellent discounts on a wide range of e-bike products, accessories and services that will help them to save money.  Puncture repairs, clothing vouchers, free software updates and bike servicing and discount cards for life are amongst the fantastic rewards for investment.

Neill Hope, Managing Director of ECC, said: “We’ve always been the largest e-bike specialist in Scotland, continuously at the forefront of the industry. My Dad started the Electric Cycle Company in 2006. 

“I took over ten years ago and moved it into proper retail premises on Granton Road.  Since then we have seen our turnover increase year on year, by as much as 500% over this period.  Our staff numbers have increased from two to ten [today] and we now have the widest range of electric bikes in Scotland. 

“This is something I could never have imagined when my family started the business from the back of my Dad’s office, as an offshoot from his plastering company.  We also have the added benefit of being backed by the North Edinburgh community.

“We really hope that our customers, old and new, are keen to support us create the most progressive bike shop in Scotland and a more comfortable, spacious and safer environment for them and our staff.  The range of crowdfunding rewards will be beneficial to their e-bike lifestyles, both now and in the future.

“With their investment we will also be able to reward all of our customers with added value with things like extended guarantees, free security marking, and updates.  It’s a win win for all.”

ECC’s expansion comes at the perfect time as the City of Edinburgh Council plans to make big changes in the way people move around the city.  One of the goals is to create ‘a city where you don’t need to own a car to move around’, a clear shift towards cycling and walking. 

The proposals to shape the Scottish capital for the next decade, City Plan 2030, include expanding the network of cycle paths and linking the park and ride terminals to bike-friendly routes. They also set out potential new areas for park and ride terminals and ‘active travel routes’.

Neill Hope added: “Since the start of the Covid-19 Lockdown there has been a revolution in cycling and our sales have increased by more than 100%, as compared with the same period in 2019. 

“With such a high demand for e-bike sales and maintenance, the Granton Road bike shop and workshop are just too small to operate as safely and efficiently as we want.  Our move can’t come quick enough.

“Our new customers are not only getting to grips with the many health and financial benefits of cycling for both commuting and exercise but also quickly realising that e-bikes make the whole physical process even easier and more joyful than traditional cycling, despite the larger initial investment. 

“Edinburgh, with its many hills, substantial cycle path network, and ongoing council backing is the perfect city for an electric bike.  With the UK Government’s Cycle To Work Scheme and the Scottish Government backed Energy Saving Trust e-Bike Loan scheme to help with e-bike purchases, it is also the perfect time to invest in an e-bike.”

Electric Cycle Company sees 80% rise in lockdown sales

Scotland’s largest specialist e-bike retailer experiences 80% rise in e-bike sales and 200% rise in service sales during Covid-19 Lockdown. Five new members of staff have been contracted and £1500 has been donated to North Edinburgh charities, through an online poll.

Sales of electric bikes (e-bikes) at the Electric Cycle Company (ECC), Scotland’s largest specialist e-bike retailer, based on Granton Road, have increased by at least 80% during the 10 weeks of Covid-19 Lockdown, as compared with the same period in 2019. 

With a sales to square foot ratio of more than £600 per square foot [Tesco is just over £900] in this period, ECC, may also have been the busiest bike retailer in Scotland. Service sales have also increased by as much as 200%; and five new members of staff have been contracted as a direct result.

Neill Hope, MD of the Electric Cycle Company, said: “Nobody could have foreseen Covid-19 occurring and the resulting demand for bikes.

“For obvious reasons, people have not wanted to use public transport during lockdown.  They have also been avoiding non-essential travel by car. The streets have been much quieter and folk are definitely feeling more confident about cycling on the roads with family for their limited daily exercise or to get to work or to the shops.”

“Our new customers are not only getting to grips with the many health and financial benefits of cycling for both commuting and exercise, but also quickly realising that e-bikes make the whole physical process even easier and more joyful than traditional cycling, despite the larger initial investment.  Edinburgh, with its many steep hills, is the perfect city for an electric bike.”

Since 23 March 2020 80% of bike sales at ECC have been to those buying their first e-bike, with the majority of e-bikes being sold in the £2000 – £3000 price bracket.

There has been an even split of male and female customers with an age range of between mid 20’s to the over 60’s.

However, there has been a marked increase in younger women, especially health workers from the NHS, using the UK Government’s Cycle To Work Scheme or the Scottish Government backed Energy Saving Trust eBike Loan scheme to help with their bike purchases.

Despite offering free bike servicing to essential frontline workers from the start of the Covid-19 Lockdown (with any required parts being sold at cost), ECC’s service sales have increased by as much as 200% on the same period last year; with a current waiting time on bike servicing of two weeks.

This far outweighs the regular spike in servicing sales in January and February, when clients are often referred to in house as the ‘New Year’s Resolution Customers’.

Realising that many people have been suffering significantly during the lockdown, the ECC team wanted to do their bit to help out.  Following a recent online poll through Facebook and Twitter, ECC have just donated £1500 to three local charities, giving back to a local community that has nurtured the business over their last ten years of operation.

Neill Hope added: “To assuage our guilt that the business was doing so well out of the most horrible situation, we wanted to give back to the North Edinburgh community with a charitable donation.

“Sharing £1500, Edinburgh Food Project, Cyrenians and Street Soccer Scotland were the three charities our customers voted for in an online poll. This is in addition to our continued annual support to Kids Love Clothes, Granton Youth and St Columba’s Hospice.”

This exponential increase in e-bike sales and bike servicing has led to five additional members of staff being given employment contracts at the ECC – two salespeople, an administrator and two bike mechanics.