Edinburgh-based digital marketing agency, MB Media has acquired a stake in the Edge Media Group. Launched in 2018, MB Media is one of Scotland’s leading marketing agencies, headed up by founder and local entrepreneur, Barrie Wilkins.
The partnership is part of a wider growth strategy at Edge Media Group, owned by former Radio Forth presenter, Jay Crawford.
The group which owns and operates Edinburgh’s Hit Music Station, Edge 1 and Edinburgh’s Classic Tracks station, Edge 2 has also appointed former Forth 1 and Real Radio presenter, Micky Gavin, as the radio station’s new Programme Controller and the host of a brand-new breakfast show: ‘Micky in the Morning’.
The show, which goes live on Edge 1 on Monday 9th June, will feature Edinburgh’s biggest hit music as well as up-to-the-minute travel news and chat focused on the capital city. On-air every weekday, from 6am to 10am, ‘Micky in the Morning’ will broadcast live from Edge 1’s new state-of-the-art studios In Edinburgh’s Charlotte Square, which were formally opened by the city’s Lord Provost, Robert Aldridge, in March.
Edge 1 and Edge 2 are available across Edinburgh and the Forth Valley on DAB digital radio and on the Edge Radio app.
The collaboration enables Edge Media Group to benefit from MB Media’s expertise in digital and social marketing while also working on innovative new sales and client partnerships.
Commenting on his appointment, Micky Gavin, said: “I’m really thrilled to be launching a brand-new breakfast show, live from Edinburgh for Edinburgh! I have dusted off the alarm clock and can’t wait to get started!
“I’m also looking forward to working with the on air team and will be looking to further strengthen the sound of Edge 1 and the line up in the near future.
“Finally, I get to work with my old pal and boss, Jay Crawford again! It’s an exciting time for both Edge Media Group and MB Media and I’m excited to be part of this new chapter.”
Barrie Wilkins, MD, MB Media, said: “Micky and I worked together in radio before he came to join the team at MB Media. When the opportunity came to acquire a stake in Edge Media Group, we talked about the possibilities and the benefits it could potentially have for our clients.
“I was introduced to Edge’s owner, Jay Crawford and was completely inspired by him and his vision for the radio station.
“MB Media has almost 100 marketing clients, from restaurants to large hotel chains. We’re always looking at ways to increase brand awareness for them and having radio as an option makes perfect sense.”
Jay Crawford, Owner, Edge Media Group, said: “This is an exciting time as we take our stations to the next level. Having MB Media on board for support and to help expand our brands with their expertise is fantastic.
“I’m looking forward to working with Barrie and his team, but getting Micky on board for Edge 1’s Breakfast Show and to help steer our programming is amazing”
Current breakfast show presenter, Mark Martin joins Edge 2 and will present the weekday afternoon drive time show from 2-6pm.