- Thousands rally in a single week to support 330+ environmental charities, with £5m in match funding doubling public donations
- Creators, celebrities and national media unite to bring environmental issues to the forefront of UK culture
Big Give’s Earth Raise 2026 campaign, formerly known as the Green Match Fund, has successfully concluded, raising over £10.9M in just one week, marking a major milestone for environmental fundraising in the UK and reinforcing its position as the largest collective environmental fundraising campaign of its kind.
Running from 22 to 29 April, the campaign successfully mobilised tens of thousands of donations across the UK, with every public contribution doubled through £5 million in match funding provided by a coalition of leading philanthropic partners. This included a £1 million contribution from Postcode Green Trust, supported by Postcode Lottery players, alongside The Garfield Weston Foundation, The Reed Foundation and other generous funders.
Now in its strongest year yet, Earth Raise continues to grow at pace, both in scale and cultural impact, bringing together over 330 environmental charities across five urgent environmental themes, including nature, water, climate, wildlife and people.
Charities supported include household names such as The Wildlife Trusts, Surfers Against Sewage, Greenpeace, Friends of the Earth and Rewilding Britain, alongside a diverse network of smaller, grassroots organisations driving change in communities across the UK and beyond.
At a time when environmental organisations face increasing pressure and funding challenges, Earth Raise demonstrates the continued power of collective action, unlocking vital support for projects ranging from habitat restoration and species protection to climate action and community resilience.
A defining feature of this year’s campaign was its cultural reach and creative ambition. Through the “Pass the Mic: Lend Your Voice to Nature” initiative, more than 100 pieces of original content were created and shared across the week by leading creators, influencers and public figures.
Contributors included Bear Grylls, Lily James, Deborah Meaden, Sabrina Elba, Tristan Phipps, Tasha Ghouri, Naomi Wilkinson and many more, collectively helping to engage new, younger and more diverse audiences with environmental causes.
This cultural momentum was further amplified through a landmark partnership with Studio BlueGreen, which saw the release of “True Doves”, a new nature-inspired track by Jordan Stephens (one half of Rizzle Kicks), bringing environmental storytelling into music and popular culture.
(Available on YouTube: https://www.youtube.com/watch?v=ZqvkNpTS_-Y)
Earth Raise 2026 also achieved unprecedented national visibility, with a coordinated out-of-home campaign spanning the UK, made possible through the support of Bauer Media, JCDecaux, I-Media and Global.
High-profile voices, including Ruby Wax, Julia Bradbury, Peter Lord and Steve Cram, also supported the campaign through PR and media engagement – further elevating environmental issues across mainstream platforms.
Since its inception in 2021, Earth Raise has now raised over £33M for environmental causes, supporting hundreds of charities and building a growing movement of donors committed to protecting and restoring the planet.
James Reed, Chairman of Big Give, said: “Earth Raise has become a defining moment for environmental giving in the UK.
“What we’re seeing now is a movement – tens of thousands of people coming together to take practical action for the planet, and doing so in a way that doubles their impact.
“This is only possible thanks to our generous Champions, whose match funding transforms individual donations into something far more powerful.”
Big Give Ambassador, Megan McCubbin, said: “People care deeply about nature, but they don’t always know how to help.
“Earth Raise makes that connection simple, and this year we’ve seen just how powerful that can be. I’m incredibly proud to support a campaign that’s helping so many people take meaningful action for the planet.”
Clare Gough, Director, Garfield Weston Foundation, said: “The Garfield Weston Foundation is proud to support such a varied range of environmental charities through Earth Raise, from well-known names to grassroots organisations, every one of them delivering real impact in their local areas.
“We’re delighted to encourage community giving, helping the public see their donation go further to protect nature and wildlife across the UK.”
The success of Earth Raise 2026 reflects growing public concern for environmental issues, as well as increasing appetite for accessible, high-impact ways to give. Early indicators show strong engagement from new donors, alongside increased visibility and digital confidence among participating charities.”
Big Give will continue to build on this momentum as it develops future campaigns and prepares for the next evolution of Earth Raise 2027.
To learn more about the campaign and the charities supported, visit: