Drowning Prevention Week – The NEN

Edinburgh kids benefit from vital lessons to support national cause

YOUNG SWIMMERS in Portobello have received a day of vital water safety lessons alongside an Olympic medallist to mark Drowning Prevention Week.

Former Olympian Stephen Milne made a star appearance during a Learn to Swim event held at Portobello Swim Centre, which delivered water safety lessons to 77 children as part of the awareness week.

Nine swim classes were delivered across the day by local swim teachers and the Olympic swimmer, teaching crucial water safety skills, from floating techniques to the Water Safety Code. The event helped build on Learn to Swim’s foundations of creating ‘Generation Swim’ – a generation of safe, competent and confident swimmers.

Portobello Swim Centre, part of Edinburgh Leisure, is one of more than 160 pools in Scotland to offer Learn to Swim lessons as part of a National Framework made possible through a partnership between Scottish Swimming and Scottish Water.

Stephen Milne said: “No one should ever have to feel unsafe or uncomfortable in water, that’s why days like these are so important to reinforce the importance of water safety.

“One reason why Learn to Swim events like this are so important is to energise young swimmers to continue to learn and improve what is a vital life skill.

“It’s always a thrill getting back in the pool but particularly when it can leave a real impact on future generations.”

Stephen won a silver medal at the 2016 Summer Olympics in Brazil and has 5 Commonwealth Games medals having competed in three separate Commonwealth Games since 2014. He is also a world and European champion.

Following the lessons, Stephen hosted a captivating Q&A session to engage with all attendees. To commemorate the day, he presented aspiring swimmers with autographed swim caps and t-shirts, leaving a lasting impression with budding swim stars.

Kate Cramb, Operations Manager at Edinburgh Leisure said: “To host such a meaningful event is a real honour. Water safety is such a huge issue especially during the summer months when families start to spend more time near water – so these vital lessons genuinely do save lives.

“It was also great to welcome an Olympic star in Stephen, who was brilliant in reinforcing the importance of learning to swim to kids, all the while keeping it really fun and uplifting.”

The event marked the end of Drowning Prevention Week, in which more than 75,000 children were offered vital water safety lessons through the Learn to Swim National Framework across the span of the week.

Euan Lowe, CEO of Scottish Swimming, said: “Swimming lessons are the absolute foundations to ensuring water safety.

“To have Stephen’s presence and active involvement in them made for an unforgettable experience for the children which will hopefully inspire them to continue their safe swimming journey.

“Drowning is far too common in Scotland, and it is something that we are committed to addressing as a partnership. The event in Portobello allowed us to do that in an engaging way with children.”

Brian Lironi, Director of Corporate Affairs with Scottish Water, added: “We are thrilled with the tremendous success of the water safety event, which undoubtedly left a lasting impact on all participants.

“It is so important to see the next generation of confident swimmers engaging in water safety. Drowning prevention is a topic that needs serious attention all year round but the awareness week gave us another opportunity to reinforce lifesaving skills.”

Drowning Prevention Week, organised by the Royal Life Saving Society (RLSS), stands as one of the largest water safety campaigns in the UK and Ireland, specifically targeting the summer season. Its primary goal is to equip individuals with the necessary skills and knowledge to make informed decisions regarding water safety, particularly during the summer months.

Learn to Swim is a National Framework committed to creating supportive and quality environments in which children can learn to swim regardless of their age, ability, or skill level. It aims to develop competent swimmers, as well as encouraging youngsters to adopt a healthy and fulfilling lifestyle with sport and fun at its heart.

For more information on the Learn to Swim programme, visit:

https://learntoswim.scot/

Inaugural National Drowning Report launched today

The UK National Drowning Report from the Water Safety All Party Parliamentary Group (APPG), authored by RLSS UK and supported by the National Water Safety Forum (NWSF), has launched today.

The report will be shared with MPs at Westminster this evening as representatives from the Royal Life Saving Society UK (RLSS UK) to launch the National Drowning Report during their annual Drowning Prevention Week campaign.

The launch event, sponsored by TWF (The Wetsuit Factory), will see RLSS UK Charity Director, Lee Heard talk through the report findings, highlighting to MPs the recommendations of the report to move forwards with drowning prevention.

Former professional swimmer and Speedo ambassador, Michael Gunning will also be in attendance and is due to speak about his challenges within the aquatics community.

MPs will also have the opportunity to meet with organisations who contributed to the report such as RNLI, Speedo, Water Babies, RoSPA, the National Child Mortality Database (NCMD), the Maritime Coastal Agency (MCA), amongst other key organisations in the industry.

Water Safety APPG chair Giles Watling is due to open the launch event.

The report provides a real picture of accidental drownings in the UK and uses data from the Water Accident Incident Database (WAID) and other data sources to provide the UK Government with evidence backed data on why the approach to drowning prevention needs to be improved.

National-Drowning-Report-UK-2022 Download

Lee said: “We are looking forward to being at Westminster this evening to launch the inaugural National Drowning Report. The report demonstrates not only the great work which is already being done to combat accidental drowning, but provides a clear picture of where improvements can be made.

“We are hoping to meet with many MPs this evening in a bid to highlight the importance of water safety education in the hope they return to their own constituencies with a plan to begin thinking of how they can improve education and awareness around the UK.”

“The report has been launched during RLSS UK’s Drowning Prevention Week campaign, and therefore helps amplify the messages we have been sharing this week in a bid to reach even more children and their families than ever to provide them with free water safety education ahead of the summer holidays.”

To view the report visit www.rlss.org.uk/national-drowning-report-uk.

Drowning Prevention Week provides free resources to families to provide education for all. Visit www.rlss.org.uk/DPW for further information.

A quarter of adults would panic if they saw someone struggling in the water

Research from a national charity, the Royal Life Saving Society UK (RLSS UK), shows that one in four adults in the UK would panic if they saw a stranger had fallen into open water, was having difficulty and might drown.

The charity is asking the public if they would know what to do if they saw someone in difficulty in the water. With a number of high-profile drowning cases hitting the media in the last year, the charity is looking to educate more people on the Water Safety Code to ensure everyone can stay safe around the water.

With the summer holidays just around the corner, the charity’s annual Drowning Prevention Week campaign (17-24 June) will be sharing vital messages with the public to ensure that people understand how to stay safe, and if they do see someone in difficulty, that they know what to do.

The research from the Royal Life Saving Society UK also showed that one in four UK adults would enter the water to try and help a stranger who has fallen into open water and was having difficulty. The charity also noted that a further 25% would not be sure whether to enter the water or not.

Lee Heard, Charity Director at RLSS UK said: “With June, July, and August proving to be the months with the most fatalities, it is vitally important that everyone has an understanding of water safety, especially during the summer months.

“We might see people heading to the various waterways in the UK and Ireland on warm summer days and entering the water to cool off. We want people to enjoy the waters that the UK and Ireland has to offer but to do so with the right knowledge and to do so safely.

“We often see that people see someone else in difficulty in the water and they try to help by entering the water themselves, this often results in them getting into difficulty too. The best thing to do when you see someone in difficulty in the water is not to panic, call 999 and try to throw them something that floats that they can hold on to. We would then advise to keep talking to the person in the water, keep watching them, and wait for the emergency services to arrive.”

In 2022, 105 people drowned during June, July and August and the charity’s Drowning Prevention Week campaign aims to reduce this figure significantly.

The Royal Life Saving Society UK (RLSS UK) has a range of free educational resources available on its website for children, young people and parents and are holding their annual Drowning Prevention Week campaign between 17-24 June to equip everyone across the UK and Ireland with the skills and knowledge to make the right decisions about water safety.

Lee Heard continued: “This year for Drowning Prevention Week we are aiming to educate more people than ever about water safety and give children the skills to enjoy a lifetime of fun in the water.

“We have a range of free educational resources available on the RLSS UK website, including lesson plans for schools and resources for parents, as well as a brand-new animation to allow families to start the conversation about water safety by learning the Water Safety Code.”

Drowning Prevention Week takes place 17-24 June and free resources can be downloaded from www.rlss.org.uk/dpw.

Animation launched to prevent drownings this summer

The Royal Life Saving Society UK (RLSS UK) has launched a brand-new animation which focuses on the Water Safety Code as part of its annual Drowning Prevention Week campaign which runs 17-24 June.

Since 1891 the national charity has been sharing their expertise in water safety, lifesaving, and lifeguarding to educate everyone to enjoy water safely. Drowning Prevention Week is now in its 10th year and continues to help educate school aged children on how they can enjoy water safely and prevent any future drownings.

The charity conducted research with parents in the UK which showed that only around one in six UK adults were familiar with the Water Safety Code and its aims, and one in four parents haven’t or don’t remember ever discussing water safety with their child(ren).

In 2022, we tragically saw 37 people aged 19 and under die from accidental drowning in the UK, and RLSS UK hopes that their new animation will provide parents with a starting point to have conversations with their children around water safety.

The animation walks through the water safety code which is the fundamental spine of all water safety education. It is designed to provide simple and easy to remember information that acts as both a proactive measure to help educate people to make early, critical decisions, and also to help people understand what they should do in an emergency.

The code focuses on four simple points:

STOP AND THINK: take time to assess your surrounds. Look for the dangers and always research local signs and advice.

STAY TOGETHER: when around water always go with friends or family. Swim at a lifeguarded venue.

IN AN EMERGENCY…

CALL 999: ask for the Fire and Rescue Service when inland and the Coastguard if at the coast. Don’t enter the water to rescue.

FLOAT: fall in or become tired – stay calm, float on your back and call for help. Throw something that floats to somebody that has fallen in.

Lee Heard, Charity Director at RLSS UK said, “We hope that our new animation provides families with a resource to start those conversations around how everyone, including children, can stay safe in and around water.

“We want families to be able to enjoy the water but do this in a safe way by recognising any potential dangers, and also knowing what to do if they or someone else finds themselves in difficulty.

“The animation will also form part of our education resources that we have once again made available to primary and secondary schools in the UK and Ireland. Last year over 341,000 school children were educated in water safety using our free downloadable school resources and this year we hope to educate even more children.”

The charity provides educational resources for schools to allow them to integrate them easily into their curriculum to provide opportunities for all children to have the vital skills and knowledge around how to enjoy water safely.

RLSS UK are also working with their Patron Lord Storey as in June last year he put in a Water Safety Education (Curriculum) Bill, which went through its second reading in the House of Lords in April of this year. If approved, the Bill will mean that more water safety education will be a compulsory part of the curriculum, something RLSS UK has been lobbying towards for many years.

Lee continued, “Although swimming and water safety are included on the PE curriculum for England there are inequalities in reality that means many children do not have access to the water safety education that is so vital.

“Pre-COVID, almost 1 in 4 children were not hitting the statutory ‘can self-rescue’ standard. Worryingly there is huge disparity between high and low affluence households, as well as between different ethnic backgrounds, with those from the lowest affluence and those from ethnic minorities most likely to fail to reach the statutory standards.

“The work that RLSS UK does, in providing resources such as the animation and other school resources, as well as lobbying government to include water safety education on the curriculum, shows that we are committed to ensuring that there is equality when teaching water safety education to children in the UK and Ireland.”

For further details on water safety and to view RLSS UK’s latest animation, visit www.rlss.org.uk/DPW.

More than 300,000 children reached during water safety campaign

Lee Heard, Charity Director at the Royal Life Saving Society UK (RLSS UK) has sent his thanks to those who engaged with the charity’s annual Drowning Prevention Week as the campaign drew to a close on 25th June.

Drowning Prevention Week which has just ran for the ninth consecutive year aims to proactively raise awareness of water safety ahead of a summer outdoors. Throughout the week the Royal Life Saving Society UK asked people to engage and share posts, including a brand-new animation, across social media platforms, engaged with MPs at events at Westminster, and also offered schools, leisure centres, swimming clubs and parents a range of free educational resources to ensure that families are well prepared for a safe summer enjoying water safely.

Lee said “I wanted to say a huge thank you to all our members, staff, supporters, and strategic partners who have played a role in sharing our vital water safety messaging this year. I cannot communicate how grateful we are for the support and are still seeing lots of activity coming through.

“Since January I have been calling for a concerted effort to give everyone the skills to enjoy water safely this summer. It’s a message that requires everyone to roll up their sleeves and find ways to get this vital message out into their communities.

“It takes individuals, small and large organisations, water safety partners, leisure partners, local authorities, MPs, emergency services, schools, landowners, water companies and many more. We are exceptionally proud of everybody that has taken the time to make our vital campaign grow again this year.”

For the 2022 campaign, the charity aimed to take a slightly different approach to their national media campaign, working hard to better understand the claims that are often made about water safety and drowning prevention.

They aimed to shine a light on the importance of swimming but further explore the need for parents to invest additional time in themselves and their family understanding water safety.

These conversations are ones that the charity want to continue post Drowning Prevention Week and explore further. Another vital topic that the charity focussed on was the issue of cold water shock. Royal Life Saving Society UK analysed fatalities leading from cold water and stressed the importance to continue to highlight this critical factor in drowning and leverage tools to educate the public using expert knowledge that the charity holds.

Drowning Prevention Week saw great success with the campaign, with thousands of views of their brand-new 60-second animation encouraging everybody across the UK and Ireland to enjoy water safely, which meant it appeared over 173,000 times across social media networks.

The animation directed children and parents to free educational resources and this year, the charity exceeded the number of downloads during Drowning Prevention Week when compared to 2021, and the estimated number of children to be taught is over 300,000.

Lee added: “We have worked with national and local news agencies to support the delivery of over 150 Drowning Prevention Week press articles and over 150 radio and TV broadcasts, to raise awareness of the importance of water safety.

“We have attended parliament with Olympian Professor Greg Whyte OBE, Paralympian Ellie Robinson MBE, and over 50 other Parliamentarians to discuss the importance of spreading water safety awareness, as well as what practical steps could be taken in their constituencies to address the issue.

“There have been over 3,500 social media posts relating to #DrowningPreventionWeek, reflecting the fantastic engagement generated by the campaign. We have been able to draw on our recent survey and analysis to encourage discussion on Twitter around important water safety debates, for example ‘Is Swimming Enough?’ acknowledged by English former competitive swimmer, Sharron Davies as ‘a great thread’ and our other messages have shown resonance with victims’ families.

“At the Royal Life Saving Society UK, our aim is to ensure as many people as possible are safe in the knowledge that they, and their children, have the skills and understanding about water safety to keep them safe.  Now that Drowning Prevention Week is over for another year, we will continue to work hard to raise awareness of water safety.”

Water safety campaigns continue throughout the year and the next comes direct from the National Water Safety Forum and partners for World Drowning Prevention Day on 25th July 2025.

Visit our website at rlss.org.uk

Visit our Facebook page – facebook.com/RLSSUK

Call – 0300 323 0096

MPs support Royal Life Saving Society UK’s Drowning Prevention Week

This week, the Royal Life Saving Society UK (RLSS UK), the national charity and leader in lifesaving and lifeguarding training across the UK and Ireland, brought its annual Drowning Prevention Week campaign to Westminster.

MPs came together with the RLSS UK CEO and Charity Director, lifeguards, Olympian Professor Greg Whyte OBE, Paralympian Ellie Robinson MBE, and over 50 other Parliamentarians to discuss the importance of spreading water safety awareness, as well as what practical steps could be taken in their constituencies to address the issue.

At the event, MPs had the chance to see this guidance first-hand, including how to use throw lines, how to respect bodies of water, among other resources and also check out the cutting-edge equipment that is now being used to keep our shorelines and lakes safer than ever.

The RLSS UK also showed MPs the charity’s brand-new animation aimed at educating parents and their children about water safety and starting conversations of how their family can enjoy the water safely this summer.

Over 400 people die every year in the UK and Ireland from accidental drowning, yet every drowning is avoidable. Of those who drown, some 40% had no intention of entering the water in the first place. Yet people should still feel free to enjoy the water, as with the correct education and awareness, this can be done safely.

Drowning Prevention Week, which began on 18^th June and continues until 25^th June, encourages the public to be ready to enjoy being in, on, or around water this summer by ensuring that they and their families have a good understanding of water safety.

Lee Heard, Charity Director at RLSS UK said: “With June, July, and August proving to be the months with the most fatalities, it is vitally important that everyone understands water safety, especially during the summer months.

“We want to ensure that everyone can enjoy their summer break and enjoy being in or around water but be safe in the knowledge that they, and their children, have the skills and understanding about water safety, which could potentially save a life.

“It is fantastic to have so many MPs pledge to support our work in their constituencies, and even Ministers and Lords, came to show their support for our Drowning Prevention Week campaign. Their support will help us to highlight the issues surrounding water safety education and helping to educate communities.”

Olympian Professor Greg Whyte OBE, said: “I have been privileged to work with the Royal Life Saving Society UK for many years, as we strive to spread awareness around water safety and help people to enjoy water safely.

“Every MP who came along to our event, and who helps us spread the message and awareness of this important campaign is helping us reach our ultimate goal of zero water deaths, and for that I am grateful.”

Paralympian Ellie Robinson MBE, said: “While swimming ability is of course crucial, far more worrying is the statistic that some 40% of people who drown had no intention of entering the water in the first place. Only by spreading greater awareness of water safety can we help people to enjoy water safely and reduce fatalities.”

The event came quickly after the inaugural meeting of the All Party Parliamentary Group (APPG) for Water Safety. This took place earlier this month and aims to establish more accessible water safety education across the UK to prevent future drownings.

Damien Moore MP, Chair of the APPG on Water Safety, said: “Every drowning is a tragedy, and despite the RLSS UK’s excellent education campaign having reached an estimated 20 million people across the UK, these horrific accidents continue to happen.

“It is my sincerest hope that by hosting this event in Parliament, we have helped to further spread awareness of how best to enjoy water safely, so that ultimately lives can be saved.

“I want to thank the RLSS UK, along with every MP who came along to our event, for the vital work that they are doing in spreading awareness.”

Summer’s here: Keep it fun not fatal

National charity and leader in lifesaving and lifeguarding training across the UK and Ireland, the Royal Life Saving Society UK (RLSS UK), is urging people to get summer ready by brushing up on their water safety skills and knowledge with their national Drowning Prevention Week campaign (18 – 25 June).

With over 400 people dying each year in the UK and Ireland from accidental drowning, it’s clear that it’s a topic that needs more attention.

“We have seen a rise in the number of drownings over the last few years, with peaks during the summer. In July 2021, there were 49 accidental drowning fatalities in the space of just two weeks in the UK, and we know that with the right water safety knowledge, accidental drownings are avoidable.

Drowning is not just a topic that needs attention for those who take part in water-based activities either, in 2021 evidence from the National Water Safety Forum showed that 40% of people had no intention to enter the water.

The Royal Life Saving Society UK (RLSS UK) has a range of free educational resources available on their website for children, young people and parents and are holding their annual Drowning Prevention Week campaign between 18^th-25^th June to equip everyone across the UK and Ireland with the skills and knowledge to make the right decisions about water safety.

Lee Heard continued: “This year for Drowning Prevention Week we are aiming to educate more young people than ever about water safety and give children the skills to enjoy a lifetime of fun in the water.

“We have a range of free educational resources available on the RLSS UK website, including lesson plans for schools and resources for parents, as well as a brand new animation to engage young people in learning about water safety.

“In a recent survey, over 55% of parents said they would not be confident their child would know what to do if they fell into open water; this is something we want to change.

“Drowning Prevention Week brings the focus of water safety to people’s minds, giving everyone the opportunity to be equipped with the appropriate skills and knowledge to be summer ready when it comes to being safe in and around water during the summer months and beyond.”

With many families opting for staycations and heading to the coastlines and waterways for holidays in recent times, having an understanding of what to do if you find yourself or someone else in trouble in the water is more important than ever.

Lee Heard added: “If you or someone else finds themselves in difficulty in the water, it’s vital to remember the Water Safety Code: whenever you are around water you should stop and think to assess your surroundings and look for any dangers; stay together when around water and always go with family and friends; in an emergency call 999 and ask for the Fire and Rescue service when inland and the Coastguard if at the coast; and finally float to live, if you fall in or become tired, stay calm, float on your back and call for help, or if you see someone in the water, throw something that floats to them and resist temptation to go in.”

Drowning Prevention Week takes place 18^th-25^th June and free resources can be downloaded from www.rlss.org.uk/dpw.

Visit our Facebook page – facebook.com/RLSSUK

Call – 0300 323 0096

Weather is warming up – get ahead and keep it fun not fatal

With the weather warming up and more people planning to head to the water, especially with the impending bank holiday, now is the time to ensure families can stay safe and keep it fun not fatal.

The warmer weather usually comes with more reports of rescues taking place from the water as people attempt to cool off, or tragically reports of drownings for those unable to be rescued.

With over 400 people dying each year in the UK and Ireland from accidental drowning, it’s clear that it’s a topic that needs more attention.

Drowning is not just a topic that needs attention for those who take part in water-based activities either, evidence shows that one in two people who accidentally drown never intended to enter the water and in 2020 evidence from the National Water Safety Forum showed that 45% of accidental drownings took place when people were taking part in everyday activities.

The Royal Life Saving Society UK (RLSS UK) has a range of free educational resources available on their website for children, young people and parents and are holding their annual Drowning Prevention Week campaign in June. The campaign will take place between 18^th-25^th June and aims to equip everyone across the UK and Ireland with the skills and knowledge to make the right decisions about water safety.

“We have a range of free educational resources available on the RLSS UK website, including lesson plans for schools and resources for parents.

“In a recent survey, over 55% of parents said they would not be confident their child would know what to do if they fell into open water; this is something we want to change.

Drowning Prevention Week takes place 18^th-25^th June and free resources can be downloaded from www.rlss.org.uk.

Visit our Facebook page – facebook.com/RLSSUK

Call – 0300 323 0096

Stay safe in the water this Easter

With the clocks having gone forward and the lighter evenings now in store, national charity and leader in lifesaving and lifeguarding training across the UK and Ireland, the Royal Life Saving Society UK (RLSS UK), is urging people to brush up on their water safety skills and knowledge.

With over 400 people dying each year in the UK and Ireland from accidental drowning, it’s clear that it’s a topic that needs more attention. With the hope of warmer days and evenings round the corner, and the Easter holidays upon us, now is a vital time to ensure you and your family know how to stay safe in and around water.

Lee Heard, Charity Director at RLSS UK said: “It is vitally important that everyone has an understanding of water safety, especially now we have the lighter evenings where we will start to see more people out and about in, on and around the water.

“We want to ensure that everyone can enjoy their Easter and summer breaks and enjoying the water but be safe in the knowledge that they, and their children, have the skills and understanding about water safety, which could potentially save a life. Every life is worth saving.”

Drowning is not just an issue that needs attention for those who take part in water-based activities either, evidence shows that one in two people who accidentally drown never intended to enter the water and in 2020 evidence from the National Water Safety Forum showed that 45% of accidental drownings took place when people were taking part in everyday activities.

RLSS UK has a range of free educational resources available on their website for children, young people and parents and are holding their annual Drowning Prevention Week campaign in June. The campaign will take place between 18^th-25^th June and aims to equip everyone across the UK and Ireland with the skills and knowledge to make the right decisions about water safety.

Lee continued: “This year for Drowning Prevention Week we are aiming to educate more young people than ever about water safety and give children the skills to enjoy a lifetime of fun in the water.

“We have a range of free educational resources available on the RLSS UK website, including lesson plans for schools and resources for parents.

“In a recent survey, over 55% of parents said they would not be confident their child would know what to do if they fell into open water; this is something we want to change.

Young people speak up to give drowning the boot

National lifesaving charity warns there could be a steep increase in accidental drownings this summer

A rise in drowning figures has prompted the Royal Life Saving Society UK (RLSS UK) to encourage parents to teach their children how to stay safe and enjoy water safely this summer, as part of its national Drowning Prevention Week campaign, 19-26 June 2021.

Throughout 2020 and 2021, millions of children have missed out on vital swimming, lifesaving skills and water safety education during the pandemic due to pool closures, leaving a dramatic gap in school swimming and water safety education.

Young people from low incomes and ethnic minority communities have been the hardest hit. A staggering 95 per cent of black adults and 80 per cent of black children do not swim, and this gap has widened still further as a result of Covid-19.

Accidental drowning takes an average of 402 UK and Irish citizens each year, and the Royal Life Saving Society UK fears that with lockdown restrictions lifting and staycations on the up, families will flock to inland water locations and beaches this summer, without the right knowledge and skills, putting themselves and others at risk.

Fourteen-year-old Teya Davies tragically died after slipping into Sniggy Pond in Widnes, trying to help her friend who had fallen into the water before her.

Teya’s story is not a ‘one off’- it’s one of many, so RLSS UK has teamed up with Teya’s friends and family to create a powerful video highlighting the importance of water safety, in Teya’s honour.

Teya’s friend, Liv Eren said: “We sadly lost our friend, Teya, at the age of 14. When looking back on Teya’s story, we now know how preventable her death could have been if only she knew how to swim, or to keep herself safe in the water.

“We are pleased to do our bit to prevent others from going through the heartache of losing a friend like we have.”

RLSS UK’s Charity Director Lee Heard, said: “We are surrounded by opportunities to be in or near water. Whatever their age and activity level, everyone should be having fun, creating memories and feeling at ease around the water. The inequality in access to swimming and water safety education, and subsequent lack of potential interaction with the water is a big concern.

“RLSS UK believes that through free, accessible education and training, everyone can enjoy water safely, have fun in the water and develop an essential life skill. We urge as many parents and carers as possible to get involved with the campaign, use our free online resources, and give children the skills to enjoy a lifetime of fun in the water.”

Schools Minister Nick Gibb said: “We want every primary school pupil to learn to swim and to have water safety lessons, not just because it can improve their physical health but also because it is an important life skill.

“The Royal Life Saving Society UK’s work in raising awareness about the importance of water safety is very welcome, adding to the work we continue to do with schools to promote water safety and swimming.

“We must do all we can to eliminate the tragedy of children drowning.”

Statistics (based on five-year average totals) show:

• Over 55% of parents surveyed said they would not be confident their child would know what to do if they fell into open water

• 1 in 3 of those surveyed said their swimming abilities limited the activities they could do • Drowning is one of the leading causes of death in children and the risk of drowning increases from the age of 15

• More than 46% never intended to be in water

• 62.4% of accidental drowning happen in inland water

• Over 80% of those who drown accidently, are male

Drowning Prevention Week aims to equip everybody across the UK and Ireland with the skills and knowledge, to make the right decisions about water safety.

The Royal Life Saving Society UK believes that drowning is preventable and that even one drowning is one too many. The Charity has produced a range of free water safety advice, resources and online lessons to help parents, schools, leisure centres and other organisations to teach water safety to children.