Dogs Trust launches ‘Don’t Be Dogfished’ campaign

  • Edinburgh visited on a national tour by the UK’s leading dog charity to warn dog lovers of deceitful puppy sellers online
  • The van, designed by dirt artist Ruddy Muddy, highlights the horrific reality behind many online puppy adverts, with some puppies travelling in awful conditions, malnourished, thirsty or kept in tiny cages away from their mum
  • More than one in 10 (12%) of puppy buyers in Edinburgh suspect they were lied to by the seller of their puppy according to new research by Dogs Trust

Dogs Trust, the UK’s leading dog charity, visited Edinburgh yesterday in a fake puppy smuggling van as part of its Don’t Be Dogfished campaign, to help stop dog lovers falling victim to the cruel puppy smuggling trade.

Members of the public in Edinburgh were invited to come down to the Grassmarket to speak to Dogs Trust experts about how to avoid being misled when buying a puppy online.

The Don’t Be Dogfished campaign, which launcheed on the 17th January in London, has taken to the road on a national tour with a fake puppy smuggling van that has been specially adapted for the campaign.

The van, which is based on those used by perpetrators, illustrates the hidden reality of puppies bought online and the cramped and filthy conditions they are often subjected to as they are illegally trafficked to the UK.

Celebrity dirt artist ‘Ruddy Muddy’ has created a heart-wrenching mud-art mural to bring the hidden horrors of smuggling vans to the surface for all to see. Likewise, the interior of the van has been dressed to depict the real-life scenarios some of the puppies rescued by Dogs Trust have subjected to.

Catherine Gillie, Regional Manager at Dogs Trust, said: “Today we’re launching a campaign warning people ‘Don’t be dogfished’ – to help stop people being duped into buying puppies that have been illegally imported into the country by devious dealers. 

“People think they are getting a healthy, happy puppy but behind the curtain lurks the dark depths of the puppy smuggling trade. Many of these poor puppies suffer significant health conditions or lifelong behavioural challenges, and sadly some don’t survive, leaving their buyers helpless and heartbroken – as well as out of pocket.

“This is why we are touring the country in a van like those used by puppy smugglers to educate the public on the shocking realities of the puppy smuggling trade and advising them how they can take action to avoid being ‘dogfished’. If it seems too good to be true, as hard as it is, walk away and report it.”

The tour comes as shocking new statistics released today by Dogs Trust reveals how unsuspecting dog lovers in Edinburgh may have been conned or ‘dogfished’ into buying puppies illegally imported into the UK, leaving them heartbroken and almost £500 on average out-of-pocket. (1)

The UK’s leading dog charity polled over 2,000 puppy owners to see how many buyers might have fallen victim to illegal puppy smuggling, where puppies are brought into the UK from central and eastern European countries to sell on for vast profits. Many described how sellers falsified paperwork, offered discounts for a quick sale or lied about the age and breed of the dog.

All is not what it seems 

Over a third (37%) of puppy buyers in Edinburgh were not allowed to see the puppy more than once while 25% were not allowed to see the puppy with their mum – two signs that all might not be what it seems.

More than one in 10 (12%) puppy buyers in Edinburgh said their seller lied to them about the dog they were buying, lying about things such as the age, breed and whether they had been vaccinated and microchipped. 29% said they had concerns, related to health or behaviour, about their puppy within just a few weeks of buying them.

Horrific conditions and unnecessary suffering 

Worse still some reported terrible conditions where their puppies were “locked in a small cage away from mum”, were so sick they “very nearly died”, or were “scared of their own shadow and very wary of humans”.

More than one in 10 puppy buyers polled in Edinburgh (12%) said within their first year their puppy had developed significant health or behaviour problems, such as diarrhoea and anxiety, causing terrible suffering for their beloved pet whilst costing them on average almost £500 in additional vet bills.

Some of those people even said their puppy had either died or had to be put to sleep, due to the severity of their condition.

Over 201,300  dogs were advertised online in 2019 on four of the UK’s biggest classified websites.

More than half (53%) of those polled in the city said they felt puppy smuggling was a big issue in the UK, yet 29% said they would not know they need to speak to their local Trading Standards if they suspected their puppy was smuggled, with contact details able to be found on the ‘Don’t Be Dogfished’ website.

The Don’t Be Dogfished campaign is asking potential new owners to take the following steps to avoid being misled when buying a puppy:

  • Always see puppy and mum together at their home and make sure to visit more than once.
  • Ask lots of questions and make sure you see all vital paperwork, such as a puppy contract – which gives lots of information about their parents, breed, health, diet, the puppy’s experiences and more.
  • If you have any doubts or feel pressured to buy, as hard as it may be, walk away.

The findings reveal the importance of puppy buyers insisting on these essential checks, as they are often avoided by shifty sellers who put owners under pressure to part with their cash or ‘rescue’ the puppies from poor conditions.

For more information about the Don’t Be Dogfished campaign and advice about how to avoid being misled when buying a puppy online, search ‘Dogfished’ or visit www.dogstrust.org.uk/dogfished