Tag: DigitalBoost

Wright Violins hit all the right notes

A business that specialises in matching players to the right musical instrument has increased sales by 400% after receiving support from DigitalBoost, Scotland’s national digital upskilling programme, delivered by Business Gateway.

Founded by Tim and Helen Wright, former professional musicians, in December 2015, Tim Wright Fine Violins is an independent violin dealership based in Edinburgh, selling violins, violas, cellos and their bows.

Helen approached Business Gateway for advice during the pandemic when she and Tim decided to adapt the business. Lockdown had presented challenges for customers who were unable to trial their instruments in person, a fundamental process when it came to purchasing their products.

Working closely with Business Gateway, Helen conducted a strategic review of the business and accessed specialist digital support through DigitalBoost. This helped her to develop their website into an online shop, enabling clients to ‘get to know’ the instruments before playing them for a trial period.

The business also accessed regular 1:1 support from a dedicated business adviser, as part of Business Gateway’s Growth Service, as well as advice on marketing practises.

This has resulted in significant growth for the business, and business enquiries have increased by 700%. They have also expanded their overall market reach to new clients across Scotland, beyond the Edinburgh market, with customers coming from the USA, Japan, Africa, and across Europe.

Tim Wright, Founder, Tim Wright Fine Violins said: “We were already thinking about ways to grow the business. When the pandemic hit, this became more important, so we approached Business Gateway for advice as about how we could find ways to raise the profile of our service and share our expertise and knowledge of our products virtually.

“Thanks to the support from our DigitalBoost consultant, our website has grown into a digital shop-front, which has not only seen us through the pandemic but also allowed us to grow and reach the global marketplace for fine string instruments.

“Working with Business Gateway has helped us to develop processes for making action plans and sticking to them. Our business was based around our love of violins as opposed to any more formal business planning, we needed support to learn how to make decisions for business growth. We had reached a point where success felt intimidating, we now feel as though we have a secure, manageable plan for our growth.”

Al Bryce, adviser, Business Gateway said: “Tim and Helen have a unique business and, with the support of Business Gateway specialists, they adapted their services to work for an online platform. In doing so, they reached a much wider market, achieving significant growth and success throughout the pandemic and beyond.

“Tim Wright Violins is a fantastic example the success that can be achieved by adapting your service and getting your business online. We would encourage all businesses to make use of the free DigitalBoost service if there are areas where support is needed.”  

Business Gateway helps over 34,000 businesses respond to COVID-19

Business Gateway, Scotland’s national business support service, has helped 34,687 established and start-up businesses over the last 12 months as they were forced to adapt and respond to the challenges of the pandemic, according to recent figures.

The service also had to quickly adapt its own services. One-to-one support for businesses and the self-employed and those thinking about starting a business, was carried out via video or telephone calls instead of face-to-face and all previously planned workshops were made available as webinars. Additionally, a suite of new resources was developed to support businesses trying to adapt to new circumstances.

Now, as businesses across Scotland prepare to look to the future following months of closure and tight restrictions, the service is building on its programme of free support and resources to provide business owners with relevant advice and guidance when they need it most.

This support includes national webinars covering key topics – including HR, Health and wellbeing, customer service, business strategy, marketing on a budget and writing a business plan – as well as a series of Back to Business panel webinars where businesses will also have the chance to put their questions around reopening directly to industry partners such as the Federation of Scottish Businesses, VisitScotland and the Scottish Retail Consortium.

Alongside this, business owners are encouraged to reach out to their local Business Gateway office where 1:1 support from an experienced adviser can help businesses deal with issues that they have right and plan ahead.

Additionally, through Business Gateway’s digital up-skilling programme DigitalBoost, businesses have access to a variety of free support and resources to help them gain valuable digital skills with over 660 1:1 sessions carried out over the past year.

Resources include webinars, a digital health check, 1:1 support from a digital expert, online tutorials, and practical guides on topics including online competitor analysis, setting up your digital presence when starting up, streaming your classes, digital marketing to find new customers, selling online & selecting online booking systems.

One business that benefited from the Business Gateway service this year is Isle of Cumbrae Distillers, Millport’s first gin distillery, which launched in September 2020 with its signature ‘Nostalgin’.

The business, led by a five-strong female team; Bronwyn Jenkins-Deas, Jenine Ward, Juli Dempsey, Phillipa Dalton and Lynda Gill, already has plans to expand, with three additional jobs projected for the island in the short term. create two additional jobs in the region.

Bonded by a love of the gin and a passion for the Island community, they met as strangers in a local pub to discuss fundraising for the local town hall and with that, the idea for Isle of Cumbrae Distillers was born.

Business Gateway supported the owners from a holistic, business perspective and signposted to various DigitalBoost webinars, guiding the team through the initial stages of development, and providing advice on taking the product to market.

As well as a suite of start-up support services including advice on company regulations, funding, premises and HR issues, the team accessed Business Gateway’s fully funded workshops throughout the planning stages of their new business venture.

Bronwyn Jenkins-Deas, joint director, Isle of Cumbrae Distillers, said: “Launching during the pandemic was risky, but Business Gateway gave us the confidence in our new skill sets, supported by the DigitalBoost programme.

“The webinars were exceptional, helped us develop our online presence and brand and reach our target audiences.”

Hugh Lightbody, Chief Officer at the Business Gateway National Unit said: “Since this crisis began, our local offices, national unit and advisers have worked tirelessly to provide vital support to businesses and the self-employed across Scotland, and these figures are a testament to their efforts.

“While it is welcome to see more businesses engage with the Business Gateway service, we appreciate that this has been an immensely difficult period for everyone.

“For those thinking about starting up a business, the last year has presented some of the most difficult economic and operating conditions since the 2008 financial crash, so it’s understandable some plans might have been put on hold.

“However, with the focus now firmly on reopening, Business Gateway will continue to provide critical support to businesses at every stage of their journey, guiding them towards a brighter future.”