Clifton Hall’s Isabella wins Aldi’s Design A Lorry competition

A pupil from Clifton Hall School in Newbridge has been awarded the top prize in a nationwide lorry design competition hosted by Aldi, as part of its long-standing partnership with Team GB.

Isabella, aged five, was voted the winner of the Design a Lorry competition, which asked young people across the country to hand draw a lorry design celebrating fresh, healthy food.

She impressed the judges, including Team GB athletes Jack Carlin and Max Whitlock with her colourful pictures which showcase fresh Aldi fruit and vegetables.

An Aldi lorry with Isabella’s winning design parked up at Clifton Hall School last week, while Team GB athlete Jack Carlin also paid the school a visit to mark the occasion.

When visiting the school, Jack held a Q&A with the children and took part in an assembly on what it’s like to be a Team GB athlete, their training regime and what Jack eats to stay healthy.

The supermarket has also rewarded the young artist with Aldi vouchers and an exclusive Team GB goody bag. Isabella’s school will also receive £1,000 in Aldi vouchers, which they plan to put towards healthy goodies for the students.

Max Whitlock, triple Olympic champion who was on the judging panel, said: “It was great to see so many children across the country get involved in the competition.

“Selecting a winner from a pool of more than 24,500 entries wasn’t easy, but Isabella’s design really stood out to us due to the bright, colourful and beautifully drawn fruit and vegetables.”

Mary Dunn, Managing Director of Corporate Responsibility at Aldi, said: “The Design a Lorry competition is just one of the initiatives we’ve created to encourage young people to think about and engage with healthy eating.

“Our judges were really impressed with Isabella’s submission, and we hope that winning this will inspire her to continue learning more about the benefits of healthy eating.

“Drivers in Edinburgh and across the country should keep an eye out for the lorry when they’re out and about.”

Tim Ellerton, Commercial Director at Team GB, said:“Throughout our partnership with Aldi on the Get Set to Eat Fresh programme they have continuously created new and innovative ideas to engage and inspire young people around the topic of eating fresh and healthy food.

“This was yet another fun opportunity for school pupils to see their creativity rewarded and for their schools to benefit also.”

The Design a Lorry competition was launched as part of Aldi’s Get Set To Eat Fresh initiative that aims to inspire students aged five to 14-years-old to cook and eat healthy, fresh food. Over the past five years, the programme has reached more than 2 million children across the UK.

Aldi launches children’s lorry design competition with Team GB

With just over two months until the Olympic Games in Tokyo, Aldi is running a nationwide competition with Team GB, calling on budding child artists to submit a design for its latest lorry. 

The UK’s fifth-largest supermarket is inviting school children aged between five and 14 to enter a hand-drawn design by Friday 25th June that celebrates fresh, healthy food.

The competition is the next step in Aldi’s longstanding partnership with Team GB, and the shortlisted entries will be judged by Team GB athletes – including Max Whitlock, Shauna Coxsey, Lois Toulson, Jade Jones, Lutalo Muhammad, and the Brownlee brothers – who will select one winner for Scotland, and one for England and Wales.

This initiative also forms part of Aldi and Team GB’s Get Set to Eat Fresh programme that aims to inspire young people to build their understanding and love of healthy, fresh food. Over the past five years, the programme has reached more than 1.9 million children across the UK.

Winners will see their design on an Aldi lorry, which will deliver food and drink products to stores across the country.

The supermarket will also reward the winning artists with Aldi vouchers and an exclusive Team GB goody bag. The winners’ schools will receive £1,000 to spend at Aldi.

Mary Dunn, Managing Director of Corporate Responsibility at Aldi, said: “The Design a Lorry competition is the latest in a series of initiatives we’re delivering in partnership with Team GB to encourage young people to think about healthy eating.

“We are looking forward to seeing the entries and hope that those taking part will learn about the benefits of choosing to follow a healthy diet along the way.”

Tim Ellerton, Commercial Director at Team GB, said: “Throughout our partnership with Aldi on the Get Set to Eat Fresh programme they have continuously created new and innovative ideas to engage and inspire young people around the topic of eating fresh and healthy food.

“This is a fun opportunity for school pupils to see their creativity rewarded and for their schools to benefit also. We look forward to seeing the end results.”

Alongside the Design a Lorry competition, the Get Set to Eat Fresh programme also offers a series of teaching resources, which can be used to educate children about eating well, the skills they need to cook for themselves and how fresh, healthy food powers Team GB’s champion athletes.

These can be accessed at getseteatfresh.co.uk/.

Schools and parents can sign up to enter at: getseteatfresh.co.uk/designalorry.