Fake reviews and sneaky hidden fees banned ‘once and for all’

Outrageous fake reviews and sneaky hidden fees are now banned once and for all in a major win for consumers right across the UK

  • Fake reviews and hidden fees that cost consumers £2.2bn every year now banned 
  • CMA takes on major new powers to directly enforce new consumer laws 
  • Changes will protect consumers and create a more level playing field for businesses, helping to deliver economic stability as part of the Plan for Change 

Outrageous fake reviews and sneaky hidden fees are now banned once and for all in a major win for consumers right across the UK. These laws will help deliver economic stability as part of the Plan for Change. 

The new measures coming into force today will give the public control over their cash and save them money in the long run.

All mandatory fees, such as admin fees or ticket booking fees, must now be included in the headline price and can’t be deceptively dripped in throughout the checkout process, to dupe customers into paying more than they originally bargained for.  

The ban aims to bring to an end the shock that online shoppers get when they reach the end of their shopping experience only to find a raft of extra fees lumped on top. 

So, for shoppers buying train tickets – they won’t be stung by a hidden booking fee at the end of the checkout. 

When buying a takeaway, the delivery and admin fees must be clear at the start of the process.

The same will apply to all online shopping experiences from concert tickets to trips to the cinema. 

Every year a whopping £2.2 billion is spent by consumers on unavoidable hidden fees, which is why these new rules are coming into force.  

Not only will it create greater transparency, but it will make it far easier for consumers to confidently compare products and services to make sure they are getting the best bang for their buck.  

Justin Madders, Minister for Employment Rights, Competition and Markets, said: “From today consumers can confidently make purchases knowing they are protected against fake reviews and dripped pricing.  

“These changes will give consumers more power and control over their hard-earned cash, as well as help to establish a level playing field by deterring bad actors that undercut compliant businesses, helping to deliver economic stability as part of our Plan for Change.”

Outlandish fake reviews will also be banned today – so customers know what they are buying when they shop online.

The legislation will prevent punters turning up to a restaurant with 5-star reviews only to be served 1-star quality food. Or ordering a product online from a top-rated seller only to find it never turns up, or that when it does, it doesn’t look anything like it did in the picture, despite what previous buyers said. 

Reviews were found to be used by 90% of consumers and contributed to the £217 billion spent in online retail markets in 2023, underscoring the importance of these new consumer protection laws. 

New laws will also help prevent well-intentioned and compliant businesses from being under-cut by those seeking to catch out consumers with stealthy additional prices and fake reviews.  

Sarah Cardell, Chief Executive of the CMA, said: “We will use these new provisions to safeguard people from harmful and unfair treatment, and to foster the level-playing field for the vast majority of businesses who want to do the right thing for their customers.

“We will be tackling the more egregious practices first and working hard to support businesses with compliance, conscious that – especially for small businesses – the burden of following the rules must be proportionate.”

This new consumer protection regime will be implemented by the Competition and Markets Authority (CMA) in a way that is as simple as possible for smaller businesses to comply with.

This government is committed to taking action to reduce unnecessary burdens on business, meaning that should any new rules be required, these will be as clear as possible and only used where necessary and proportionate.

Police Scotland: ‘vast majority complying with Coronavirus measures’

Police Scotland has thanked members of the public and businesses for complying with a new law designed to slow the spread of coronavirus.

Officers were given the power on Friday, 27 March, to fine people who refuse to stay at home and only go outside if they have a ‘reasonable excuse’.

Initial indications show that officers had to issue penalty notices on only 25 occasions across the country.

Deputy Chief Constable Malcolm Graham said: “We’ve had high visibility patrols in place right across the country since we were given these enforcement powers.

“But it’s clear that the vast majority of people are complying with the measures. They know the message is to stay at home, and by and large, they’re doing that.

“Where our officers have encountered people outside, they’ve been able to engage with them or educate them on why it’s so important to follow the guidance from our public health experts in order to save lives and protect the NHS.

“There will always be people who refuse to comply, but the low number of penalty notices shows they are in the minority and in those cases we’ve had to use enforcement as a last resort. This is a big change to the way people live their lives and they need to adjust to that.

“There were issues with people driving to some outdoor spaces such as parks and we will address this, working with our partners in local authorities where appropriate.

 “We have been given extraordinary powers in an extraordinary situation, powers we would not normally wish to have, but I’d like to thank the public for helping and supporting us. We police with the consent of the communities we serve, so a positive relationship with those communities is of huge importance to us.”

To enforce social distancing, people in Scotland are being asked to stay at home and only go outside if they have a ‘reasonable excuse’. These include shopping for necessary food, household and medical supplies, travelling to and from work where working from home is not an option, and daily exercise that adheres to social distancing guidance.

Full details of the measures are available here.

Police Scotland can issue penalty notices of £30, rising to £60 if not paid within 28 days, where they have reason to believe there has been an offence under the regulations. These penalties are doubled for each repeat offence up to a £960 cap, with no reduction for early payment. Due to the exceptional nature of these powers, the regulations will be reviewed at least every 21 days to ensure they are still necessary.