● Dame Helen Mirren urges people in Edinburgh to donate to support homeless and vulnerable people this Christmas
● Comedian Rob Brydon and Olympian Sir Chris Hoy also encourage the nation to get involved
● Just Eat launches scheme in partnership with homeless charity Social Bite, to provide meals in Edinburgh over Christmas
● Customers can donate whilst ordering their takeaway and Just Eat will match their donations from Monday December 7th, raising funds for at least 100,000 meals
Dame Helen Mirren has urged people in Edinburgh to help raise money for homeless and vulnerable people in an appeal launched by Just Eat and Social Bite. Other well-known faces including Rob Brydon and Sir Chris Hoy have posted videos backing the new Christmas Meal Appeal launched by Just Eat in partnership with Social Bite.
The appeal comes after reports detail the increasing issue of homelessness in the UK, and the increased pressure and reliance on charities as the nation deals with the economic and social fallout of the Covid pandemic.
2020 has been like no other, but one positive outcome from this exceptionally challenging year is the sense of community and camaraderie that has emerged. Over 50% of people in Edinburgh say the pandemic has made them far more aware of those in need around them while two thirds agree that the pandemic has made them more appreciative of the life they lead.
The funds raised will be distributed by Social Bite who support homeless people through meal donations. Social Bite is the largest distributor of free fresh food to the homeless in the UK, giving out more than 140,000 items of food and hot drinks per year.
The initiative has also been praised by former government advisor on homelessness, Dame Louise Casey, who remains one of the UK’s most active advocates around the issues of homelessness and food poverty.
The Just Eat Christmas Meal Appeal is the perfect opportunity to help out and give back as we move towards the Christmas celebration, with many of us now hoping to be able to spend it with at least some of our family and friends.
Just Eat has committed to raising funds for at least 100,000 Christmas meals for homeless and vulnerable people and with support from customers, are aiming to fund up to 200,000. Customers can take part by clicking the donation button whilst they order their takeaway. They’ll have the choice of making a £3, £5 or £10 donation and Just Eat will match it, pound for pound.
Andrew Kenny UK MD for Just Eat commented: “After an exceptionally difficult year for so many, we’re proud to partner with Social Bite & FoodCycle, matching customers’ donations pound for pound to provide tens of thousands of Christmas meals for the UK’s homeless and vulnerable people.”
Josh Littlejohn from Social Bite added: “This year has been a lot more difficult than most, with many people finding themselves financially vulnerable and in the worst-case, homeless.
“We know that Christmas, in particular, can be a very challenging time which is why we’re delighted to be partnering with Just Eat for the Christmas Meal Appeal to help fill at least 100,000 plates this year all over the UK’.
Dame Louise Casey said: “The economic conditions that have prevailed across the UK since March means there has rarely been the same need as there is now to support our homeless people and I really welcome initiatives like Just Eat’s Christmas meal appeal to raise funds and awareness for charities like Social Bite”.
Mary McGrath, FoodCycle CEO says: “We are delighted that Just Eat are supporting FoodCycle again this winter. The Christmas Meal Appeal will help us provide nutritious meals to the thousands of people who simply cannot afford to buy food, including low income families, the elderly, key workers, students and asylum seekers.”