Alcohol producers and retailers are calling on the next Scottish Government to target their efforts to tackle alcohol harm while recognising the positive role the industry can have in helping consumers make informed choices about their drinking.
The Scottish Alcohol Industry Partnership is an alliance of retailers and producers committed to tackling alcohol harm by devising and delivering targeted interventions and supporting community-based activities.
The SAIP has launched its manifesto ahead of the Scottish election and has two main asks: to move towards greater use of targeted interventions, and to acknowledge the positive role that the alcohol industry plays in promoting responsible moderate consumption and tackling harmful drinking.
Examples of targeted interventions include Community Alcohol Partnerships (CAPs) to target underage drinking and assertive outreach treatment to reach and support harmful drinkers.
CAPs work by supporting local partnerships of councils, police, retailers, schools, health providers and other community groups in reducing alcohol harm among children and young people, improving their health and wellbeing and enhancing their communities.
Assertive outreach treatment (AOT) is a service which makes proactive and persistent (‘assertive’) attempts to engage and provide tailored support to harmful drinkers.
SAIP Chairman Paul Waterson said: “We are looking for a greater emphasis and focus on delivering targeted interventions.”
Another change called for by the SAIP is recognition that the industry has a valid and long-standing role to play in tackling alcohol harm.
“The SAIP is a unique partnership that has demonstrated its commitment,” said Waterson. “We have devised and rolled out a national campaign with Police Scotland to tackle the proxy purchase of alcohol by adults for minors and supported the expansion of CAP schemes around Scotland.
“We have also worked with Best Bar None and Drinkaware – all proven ways of making real change in people’s attitude to the safe consumption of alcohol.”
The SAIP Manifesto can be found https://www.saip.org.uk/resources