Expert dog welfare group shares advice for helping to keep flat-faced dogs safer in the heat

‘WHEN IN DOUBT DON’T GO OUT’

During summer last year, when the UK faced record-breaking high temperatures of over 40C in July, over 50% of dogs treated for ‘heatstroke’ by PDSA* were those with flat faces (brachycephalic breeds) such as Pugs, British & French Bulldogs and Shih Tzus.

With the summer season underway, a group of UK dog welfare experts is urging owners of flat-faced dog breeds to take extra care to protect these dogs in the warm weather. 

The poor ability of these types of dogs to keep themselves cool by panting because of their abnormally flattened faces means that they are at huge risk of heatstroke in hot weather.

A survey by the British Veterinary Association (BVA) showed that over half of vets surveyed had treated flat-faced dogs for heatstroke in the past year.

In a separate BVA survey, following last year’s record-breaking heatwave, many vets also reported being especially concerned about the impact of hot weather on flat-faced dogs, with some vets worried that owners often did not recognise visible or audible signs of heat stress in their dogs.

The Brachycephalic Working Group (BWG), a national group of the UK’s leading dog health and welfare organisations and vets, has issued advice specifically aimed at owners of flat-faced breeds, to help protect these dogs in the hotter temperatures and summer sunshine:

  • Help them stay cool in hot weather – Dogs don’t sweat like humans do; instead the main way they cool themselves down is by panting. The limited breathing abilities of some flat-faced dogs means they often struggle to cool themselves down and ineffective panting in these dogs only further exacerbates their breathing difficulties.

Encourage your dog to stay in shaded areas, avoid exertion (such as outdoor walks or a game of fetch) and stay indoors through the heat of the day. Never leave flat-faced dogs in a car or conservatory, where they can overheat rapidly even on a relatively mild or overcast day.

  • Plan your walks – Always avoid the warmest parts of the day to head out with your dog. Plan your walks for dawn and dusk. If this isn’t possible, it’s far better to skip a walk rather than risk a flat-faced dog going outside – a dog can develop heatstroke in as little as 15 minutes in warm conditions.
  • Keep cool with fresh drinks – Ensure your dog stays well hydrated by placing bowls of fresh water around the house. And for an extra cool drink, you can add in some ice-cubes.
  • Spot the early signs your dog is struggling with the heat – Being aware of physical changes to your dog from over-heating can enable owners to intervene earlier, hopefully before heatstroke sets in. Look out for the following changes in your dog: breathing more heavily than usual, having less energy, less playful than normal, panting more, stumbling or laying down.
  • Recognising the signs of heatstroke – Being able to spot the signs of heatstroke and knowing when to act can save your pet’s life. Signs can vary from excessive panting, confusion, bright red gums, foaming at the mouth, vomiting, diarrhoea, collapse or even seizures.
  • Cool your dog down quickly – if your dog shows any of the above signs, it’s essential to cool them down as quickly as possible. Move them into a cool area, pour cool water from the cold tap and offer them small amounts of water to drink. Be sure to contact your vet as soon as possible so they can offer the best advice for your situation. Always remember to ‘cool first, transport second’1 when taking your dog for veterinary care for heatstroke.
  • Knowing Pet First Aid could save your pet’s life – Being comfortable and able to perform Pet First Aid before you get to a vet could be vital for your dog in an emergency, especially in cases of heatstroke. PDSA has a free Pet First Aid guide, full of tips and tricks for pet owners, should the worst happen.

Due to their flattened skull shapes, flat-faced (brachycephalic) dogs do not have the naturally longer nose that helps other types of dogs to lose heat during panting, meaning flat-faced breeds often struggle more than other types of dogs to lose heat effectively.

These problems are exacerbated in hot weather and especially if the dogs are exercised. Owners of flat-faced breeds should be extra vigilant in the summer months when it’s likely to be warmer than usual. Warm weather can be fatal for all breeds of dogs, so it is important all owners are aware of the severe dangers.

Dr Dan O’Neill, Chair of the BWG, said: “Flat-faced dogs are currently hugely popular in the UK but owners of these breeds need to especially vigilant to protect their dogs from heatstroke.

“Avoid exercise during hot parts of the day and wet these dogs liberally as soon as they show are any signs of overheating.

If you are concerned, contact your vet as soon as possible. The core message is ‘when in doubt, don’t go out – Dogs Die on Hot Walks’.”

The BWG, which is made up of veterinary associations, welfare organisations, universities, the government, breeders and dog owners, has more information about heat-related illness in brachycephalic dogs, and an infographic with advice, on the Group’s website.

Public urged to follow new flat-faced dog national plan to protect welfare

The Brachycephalic Working Group (BWG), a national group of the UK’s leading dog health and welfare organisations, has launched a new three-point plan that calls on the public to play their part in protecting the health of flat-faced dogs.  

The launch of the plan comes during Crufts – which offers a platform to talk about the serious health and welfare issues of some flat-faced dogs and the opportunities there are to drive improvement – and follows the recent announcement from online card retailer Moonpig that Pugs and French Bulldogs will no longer feature on its products.  

Many flat-faced dogs such as Pugs, French Bulldogs and English Bulldogs, especially those bred for profit and for extreme features like very flat faces or excessive wrinkles, can face serious health and welfare issues related to breathing difficulty, eye problems, skin fold infections, spinal problems and difficulty giving birth. 

Endless exposure that portrays these dogs as ‘cute’ looking in the media has resulted in an explosion in their popularity in recent years, with high demand being met by poor quality breeding both within the UK and via illegal importation from the EU. 

The BWG, which is made up of veterinary associations, welfare organisations, universities, the government, breeders and dog owners are highlighting the public’s shared responsibility to protect dogs from the health and welfare harms that can result from breeding for the flat-face ‘look’.

The new BWG plan lays out how dog owners and the wider public can help protect the health of flat-faced dogs. The new national plan comes at a critical tipping point when growing evidence suggests that the UK dog-buying public may finally be beginning to ‘Stop and think before buying a flat-faced dog’ as the BWG recommends.  

BWG has been working for the past seven years to reduce public demand for flat-faced dogs in the UK, and this work now appears to be taking effect. 

Figures from the UK’s largest canine welfare charity, Dogs Trust, show a significant decline in the importation of flat-faced breeds over the last five years*, while results from classified advertising website Pets4Homes suggests similarly decreasing interest in flat-faced dogs from buyers to their site**.

Dr Dan O’Neill, Chair of the Brachycephalic Working Group (BWG), says: “Maximising good health, welfare and temperament overrides all other considerations for dogs. Our new three-point national plan sets out how everyone in the UK can play their part in ending the flat-faced dog crisis.

“The BWG national plan asks prospective dog buyers to ‘Stop and think’ before buying breeds such as English Bulldogs, Pugs and French Bulldogs or before promoting images of flat-faced dogs publicly, for current owners of flat-faced dogs to be prepared for the extra health needs that can come with these body shapes, and finally in the future to only buy dogs with non-extreme body shapes.  

“The recent decision by Moonpig to cease selling products with imagery of Pugs and French Bulldogs is a welcome move that reflects growing public sentiment about the serious health issues of many flat-faced dogs. However, there is still plenty of work to be done and we need everyone in the UK to pitch in and help turn the tide on the flat-faced dog crisis for good.”

Bill Lambert, spokesperson for Crufts and The Kennel Club – a founding member of the BWG – added: “We all have shared responsibility to flatten the demand from the general public for unhealthy extremes in dogs which has been driven by popular culture.

“Whilst some flat-faced dogs lead healthy lives, some have severe respiratory disease and we must tackle these serious health concerns, which is why we have developed a test for this condition – the Respiratory Function Grading Scheme – offered free at Crufts.

“It’s so important that educational platforms like Crufts highlight these issues, provide resources to drive health improvements and signpost people to make responsible decisions when it comes to dog ownership.”

British Veterinary Association Senior Vice President Dr Justine Shotton says: “The news that Moonpig will remove Pugs and French Bulldogs from its cards, following years of campaigning by vets and animal welfare groups, shows how powerful collective action can be in bringing about positive change.

“It underscores the importance of our shared responsibility as advertisers, owners, breeders and vets to improve the health and welfare of dogs.

“We’re now calling on dog lovers across the country to play their part, to ‘stop and think’ before buying these breeds of dog and help share the painful truths about the extreme health issues they can suffer. Together we have an opportunity to make a real difference to these terrible breed-related welfare problems.”  

BWG’s three-point plan suggests: 

1.‘Stop and think’ if you’re considering getting a flat-faced dog or breeding from a current pet. 

If you’re planning to breed your dog, make sure it has passed the official Kennel Club/University of Cambridge respiratory function testing and other breed-specific veterinary health checks first. Avoid sharing social media posts that feature imagery of flat-faced dogs and encourage big brands to do the same. These steps can contribute to dramatically reducing the numbers and popularity of flat-faced dogs.

2. If you already own a flat-faced dog, help protect their health or welfare by learning to recognize the problems that these breeds can commonly suffer from.

For example, audible breathing and/or snoring at rest is never normal or acceptable. If you have any concerns, always consult your veterinary practice and don’t rely on advice found or given on the internet or on social media. 

3. If you still plan to buy a flat-faced dog in the future despite awareness of their health and welfare risks, make sure the puppy and its parents have passed all relevant health tests for their breed.

Use the Kennel Club Assured Breeder Scheme and the Puppy Contract to help protect you and your puppy from unscrupulous and low-welfare sellers. Only get a dog that has been bred away from extreme body shapes, such as extreme flat faces, skin folds and lack of tail, all of which are linked to poor innate health. 

Visit the BWG website at  http://www.ukbwg.org.uk/?page_id=513 to view the full National Plan statement and to download the associated infographic.