A partnership between the UK’s leading children’s charity and the LEGO Group will continue this summer with the launch of online safety sessions in Scotland.
The NSPCC is working with the LEGO Group to deliver a series of live events to parents and children in Scotland as part of the Build & Talk campaign.
Build & Talk sessions are led by NSPCC local campaigns teams and aim to help parents and carers have open conversations with children about online safety while building with LEGO® bricks. The aim is to help make discussions about online safety natural and normal, sharing good advice and learning while playing.
Carla Malseed, NSPCC Local Campaigns Manager for Scotland, said: “It’s essential that we speak openly and honestly with children about online safety. Linking these discussions to fun, hands-on activities—like building with LEGO® bricks—makes it easier for families to engage and connect.
“Across our local events, we’re sharing important insights about gaming and safe online habits in a way that encourages conversation. These sessions also offer a relaxed space for families to come together, enjoy free activities, chat with our team, and gain practical advice for staying safe online.”
Upcoming Build & Talk events will be held in the following locations:
- Edinburgh Zoo Family Day (Scotland), Monday, July 28, 11am-3pm (included with general zoo admission cost)
- Fringe by the Sea, North Berwick (Scotland), Tuesday, August 5, 10.30am – 4.30pm.
- Play Day East Ayrshire, Kilmarnock (Scotland), Wednesday, August 6, 11am-3pm.
Diana Ringe Krogh, Vice President and Head of Social Responsibility at the LEGO Group, said: “We know many parents and caregivers want to feel more confident supporting their children in the digital world, especially when it comes to gaming.
“That’s why we’re excited to bring our new Build & Talk activities to community spaces across the UK this summer with the NSPCC. These sessions are designed to spark playful, open conversations about online play – helping families have fun, connect, and explore the digital world together.”
To find out more about the LEGO Group’s online safety activities and advice, click here, or to discover tips and guidance from the NSPCC regarding speaking to children about online safety, click here.