More than one million faster broadband connections have been delivered to homes and businesses across Scotland, backed by £1 billion of publicly-driven investment.
The £463 million Digital Scotland Superfast Broadband (DSSB) programme launched in 2014 and connected more than 950,600 premises to fibre-based broadband – over 150,000 more than originally anticipated. The build was completed in 2020, with independent analysis showing that the programme is delivering £12 of benefits to the economy for every £1 of public funding.
The £600 million Reaching 100% (R100) programme, one of the most ambitious and complex digital infrastructure programmes in Europe is now rolling out connections in some of the country’s most challenging rural locations.
Originally conceived as a superfast broadband programme, R100 is now providing a gigabit-capable connection – a speed more than 30 times faster than superfast broadband – in around 99% of cases. Building to some of the hardest-to-reach parts of Scotland, 48,000 connections have so far been delivered through the R100 contracts, with a further 3,800 connections provided through the R100 Scottish Broadband Voucher Scheme.
To mark the delivery milestone, Wellbeing Economy Secretary Mairi McAllan visited Highland Fling Bungee in Perthshire, a small business that has benefitted from the R100 contracts.
She said: “Fast and reliable broadband has never been so important: it is an increasingly vital tool for everything from work and leisure, healthcare and education. As illustrated by Highland Fling Bungee, it is also unlocking new ways for businesses to innovate and thrive.
“This is precisely why the Scottish Government has prioritised investment in digital connectivity in the 2024-25 Budget. Indeed, despite telecoms being reserved, we have now committed to investing more than £650 million across the DSSB and R100 programmes, recognising that faster broadband is a key building block for a green and growing economy.
“Enabling more than one million connections to faster broadband is a landmark achievement in delivering this vision, and we are fully committed to ensuring as many people as possible can benefit from the advantages of future-proofed digital infrastructure to run businesses and services across the country.
Laurie Thomas, Operations Manager at Highland Fling Bungee in Killiecrankie said: “Full Fibre broadband connection has benefited all aspects of our business. It has had huge positive impacts for our marketing and operations so that now we can livestream jumps and send edited videos of customer jumps in around a day, as well as helping our social media.
“This has made a significant difference to how we can engage and respond to customers, which has been game-changing for our business.”
Chief Engineer for lead delivery partner Openreach Scotland Fraser Rowberry said: “Scotland’s digital journey is a story of resilience and progress. From adapting to remote work and learning during the pandemic to expanding ultrafast internet access, we’ve come a long way.
“Today’s milestone marks a massive engineering success, connecting people and businesses from Shetland to Stranraer, and we’re proud of the part we’ve played through our work with the Scottish Government.
“Change on this scale, reaching even the most rural areas, is a testament to teamwork and determination. Let’s celebrate our achievements as we keep reaching for better connectivity across Scotland.”
UK Digital Infrastructure Minister Julia Lopez said: “It’s fantastic to see that so many will benefit from the one million connections we’ve worked with the Scottish Government to fund and deliver.
“All these communities, who were previously stuck with snail’s pace internet, now have the speeds available to stream, work and play.
“In addition to the rollout of Superfast connections, we now want to ensure Scottish communities have the connectivity they need for the decades to come.
“This is why we are planning further investment in contracts to bring much faster full fibre broadband to hard-to-reach premises right across Scotland – futureproofing rural communities by empowering homes and businesses to seize the benefits of digital technology.”
Now that we’ve rung in the New Year, many people are thinking about ways to save money in 2024. Household budgets continue to feel the pinch amid rising living costs – so it’s important to find out if you can cut costs on your phone, broadband and pay-TV bills.
If you’re looking to get on top of your finances for the year ahead, there are steps you can take to avoid overpaying for these services.
Here’s five things you can check to make sure you’re not missing out on savings:
1. Are you in or out of contract?
Millions of people in the UK are out of contract for their phone, broadband or pay-TV services and could be missing out on better deals. Check with your provider to make sure you’re not one of them.
If you’re out of contract, you’re probably paying too much and it’s time to see if there are better deals available. Check out comparison sites accredited by Ofcom to see what’s on offer. Talk to your current provider to see if they will match, or even beat, the best deal available. If not, consider switching provider. To find out more, see our guide to switching.
2. Are you eligible for a social tariff?
If you receive Universal Credit, Pension Credit, Employment and Support Allowance, or other benefits, you might be eligible for a cheaper broadband deal. Packages start from just £10 a month and could see you make savings of around £200 a year.
If your existing provider offers a social tariff and you are eligible, you can switch to it at any time, free of charge.
To find out more about the range of social tariffs on offer and to see if you might qualify, check our guide.
3. Could you save using a SIM-only tariff?
If you’re looking to save money on your mobile, check out offers available on SIM-only tariffs. If you already have a handset and just want a monthly allowance of calls, texts, and data, this could be the best option for you. They’re often cheaper than a contract with an inclusive handset, and many tariffs cost less than £10 a month.
If you don’t already have a handset, it’s usually still cheaper to buy a handset separately and use it with a SIM-only plan. However, a one-off payment for a handset can still cost a significant amount and might not be affordable for everyone.
4. Could you save on broadband with a bundle?
If you need a landline service too, you can save money by getting your broadband and phone as part of a bundle deal. Our recent research revealed you could save as much as 34% by bundling these services with the same provider. Check with your provider to see what packages they offer and whether these suit your needs.
If you don’t need a landline and you’re looking for a standalone full-fibre broadband package, it’s worth checking out smaller providers as well, with packages available from between £25 and £50 per month.
5. Do you use all your pay-TV subscriptions?
It’s easy to sign up to a range of pay-TV and streaming services with so much great content on offer – and many homes have multiple subscriptions on the go.
But if you’re trying to save money, it’s worth thinking about how much you use these services and whether you’d be missing out if you cancelled them.
Many streaming services can be cancelled – or paused – straight away without needing to pay any sort of penalty, so it could be useful even as a temporary measure.
More information
We’ve got more tips on cutting costs on your phone, broadband and pay-TV bills.
With most major phone, broadband and pay TV companies now including mid-contract price rises linked to uncertain future inflation, we are concerned that customers’ contracts do not provide sufficient certainty about the prices they will pay.
So Ofcom are proposing to introduce tougher protections for customers by banning this practice.
Competition helps keep prices down. Although some broadband prices have increased this year, over the last five years, average prices for broadband and mobile services in the UK have fallen in real terms. At the same time, companies have been investing in upgrading their networks, while average speeds and data use have increased.[1]
However, for competition to work, consumers must be able to shop around with confidence.
In recent years, pricing practices where providers impose an annual rise linked to unpredictable future inflation, plus an additional percentage of typically 3.9%, have become significantly more widespread, undermining customers’ understanding of what they will pay.
What we have found
Our analysis of providers’ data shows that as of April 2023 four in ten (11 million) broadband customers and over half of mobile customers (36 million) were on contracts subject to inflation-linked price rises. We estimate that these numbers may grow further, to around six in ten of both broadband and mobile customers, as Three and Virgin Media apply inflation-linked in-contract price rise terms to more of their customers’ contracts during 2023/24.
However, awareness and understanding of these terms is very low. More than half (55%) of broadband customers and pay monthly mobile customers (58%) do not know what inflation rates such as CPI and RPI measure. And of those who are with providers that use inflation-linked price rises, very few broadband (16%) and mobile customers (12%) were both aware of the price rise and able to identify that it was inflation-linked with an additional percentage.[2]
We also found that even when people do consider future inflation-linked price rises when choosing a contract, they often do not understand them fully and find it difficult to estimate what the impact could be on their payments.
Between January and October 2023, Ofcom received over 800 complaints related to price rises – almost double the volume of complaints received during the same period in 2021 – many of which highlighted uncertainty created by inflation-linked price rises.
Our conclusions
We have provisionally concluded that inflation-linked mid-contract price rise terms can cause substantial amounts of consumer harm by complicating the process of shopping for a deal, limiting consumer engagement, and making competition less effective as a result.
These terms also require customers to unfairly assume the risk and burden of financial uncertainty from inflation, with tangible impacts on their ability to manage costs at a time when household budgets are already stretched to the limit.
Toughening our rules
To tackle this problem, we propose to introduce a new rule requiring that any price written into a customer’s contract would need to be set out in pounds and pence, prominently and transparently, at the point of sale. That includes being clear about when any changes to prices will occur.
This would prevent providers from including inflation-linked, or percentage-based, price rise terms in all new contracts.
Example of how the £/p requirement would apply
Dame Melanie Dawes, Ofcom’s Chief Executive, said: “At a time when household finances are under serious strain, customers need prices to be crystal clear. But most people are left confused by the sheer complexity and unpredictability of inflation-linked price rise terms written into their contract, which undermines customers’ ability to shop around.
“Our tougher protections would ban this practice once and for all, giving customers the clarity and certainty they need to secure the best deal for their needs and budget.”
Next steps
We are consulting on this proposed new requirement until 13 February 2024, and plan to publish our final decision in spring 2024.
Subject to responses, we intend for the new rule to come into effect four months after the publication of our final decision. This period reflects our concern about the scale of consumer harm balanced against the need to give providers sufficient time to make the necessary changes to their processes and business plans.
Enforcement action
Separately, Ofcom have been investigating whether phone and broadband companies complied with our previous rules between March 2021 and June 2022. We have found that a small number of providers may not have given some customers clear information about price rises at the right time, creating a potential compliance concern.
We have discussed these concerns with the relevant providers and secured refunds for some affected customers. We will continue to discuss our remaining concerns with these providers, escalating to separate, targeted enforcement action if necessary.
Social tariff take-up doubles in a year
Ofcom has also today published its annual Pricing Trends report, which this year includes the latest take-up and awareness figures for social tariffs.
Social tariffs are cheaper broadband and phone packages for people claiming Universal Credit, Pension Credit and some other benefits. Some providers call them ‘essential’ or ‘basic’ broadband.
Take-up of social tariffs increased to 380,000 in September 2023, up from 147,000 a year earlier, meaning more customers are benefitting from the savings the tariffs offer. However, awareness among eligible customers remains a challenge. Just over half (55%) of eligible households remain unaware of social tariffs; and while take-up is improving, it remains low as a proportion of all eligible households (8.3%).
For the first time, we have published take-up figures for each of the largest providers of broadband social tariffs.
Social tariff take-up: February 2022 to September 2023 (000s)
“No data” indicates that we did not collect social tariff take-up figures in a particular month: these values are estimated and do not represent actual take-up.
BT has the largest share of broadband customers taking a social tariff (72%), followed by Sky (13%), Virgin Media (6%), Vodafone (4%), KCOM (1%) and Shell Energy (0.3%).
These proportions are partly a reflection of the length of time over which different social tariff products have been available. TalkTalk is the only major broadband provider not to offer a social tariff.
Cities across Scotland can now get up to speed with consistently fast, reliable, full fibre-enabled services thanks to Giganet, one of the UK’s fastest growing internet service providers (ISP).
With the surge in demand for faster, more reliable broadband, almost 360,000 homes in Inverness, Aberdeen, Dundee, Renfrewshire, Stirling, Glasgow, and Edinburgh can now benefit from the ISP’s award-winning full fibre broadband. And now with 3 months free, this is a deal that will be welcome to many as the cost-of-living crisis continues to bite.
And its great news for environmentally conscious consumers, Giganet, often recognised for its bright yellow vans, is going green, with a commitment to plant a tree for every new Scottish customer.
Tanya Thorne, Chief Marketing Officer at Giganet, said: “We take topics such as the climate emergency very seriously, and moreover, we act. Doing the right thing for our planet is something we are passionate about.
“Through our partnership with Ecologi, each new Scottish customer will contribute to supporting local reforestation in the United Kingdom, with schemes in Ayrshire and Mull, adding further trees to our 22,000+ strong forest.”
Giganet’s full fibre will allow households to stream data-intensive video like 4K films, conference call on teams without glitches, get immersed in multiplayer gaming without the lag, and effortlessly support multiple devices being used at the same time.
Full fibre networks use 100% fibre optic cables to carry data all the way from the exchange to the home, which differs from most digital infrastructure today. In fact, less than 40% of premises in Scotland can currently connect to it, with Scotland still lagging behind the UK by almost 5% in the full fibre broadband rollout race.
Speaking about Giganet launching to households in Scotland on the 17th of February, Thorne added: “We pride ourselves in putting the customer first; offering excellent customer service, honest and transparent pricing, and flexible packages suited to all.
“With the cost of living rising and household budgets being squeezed across the UK, we are delighted to be offering our new Scottish customers 3 months free on a 12-month contract with no exit fees.
“Our partnership with CityFibre already allows us to offer services to Scottish businesses and I am delighted that our award-winning services are now available to Scottish homes. By combining the best standards in customer services with a robust full fibre network, we can guarantee homes in towns and cities across Scotland can now experience the holy grail in connectivity – high speed and incredible reliability”.
Last year, the ISP scooped the coveted award for Overall Fibre Provider of the Year at the 2022 Fibre Provider Awards.
For more information on Giganet or to see if your postcode is eligible for 3 months free internet, visit www.giganet.uk.
More rural homes and businesses will access faster broadband following a further £36 million expansion of the Reaching 100% (R100) contracts.
The extension of existing contracts with delivery partner Openreach will see another 2,637 rural properties across Scotland able to access gigabit-capable connections through additional Scottish and UK Government investment in the R100 programme.
It will provide speeds more than 30 times faster than the Scottish Government’s original commitment and fulfil a 2021/22 Programme for Government commitment to deliver gigabit capable connections to the islands.
Contracts for both the North Lot – covering the north of Scotland and most of Scotland’s inhabited islands – and South Lot – covering Dumfries and Galloway, Scottish Borders and stretching from East Lothian and East Ayrshire – are being extended with this new R100 investment.
The UK Government’s Project Gigabit will fund £16 million of this additional investment, which will be split between the R100 North and South contracts. The Scottish Government will invest a further £20 million in the North contract to help fund the gap between the cost of delivery and the contribution from Project Gigabit.
Business Minister Ivan McKee said: “This latest investment will connect more homes and businesses in Scotland’s rural and island communities to gigabit capable broadband. That will have far reaching economic, social and development impacts.
“Our R100 programme is going further, and providing faster broadband, than originally envisaged. This takes time and significant investment, but we are fully committed to ensuring that as many people as possible are able to enjoy the important advantages of this future-proofed digital infrastructure.”
Digital Infrastructure Minister for the UK Government Matt Warman said: “Bringing lightning-fast and reliable broadband to hard-to-reach areas is at the heart of the UK Government’s mission to level up communities, and that’s exactly what we’re doing in Scotland with our additional £16 million investment in R100.
“We’ve already delivered faster broadband to hundreds of thousands of homes and businesses across Scotland and there is even more investment on the way thanks to Project Gigabit, our record £5 billion programme to bring growth and prosperity to rural areas by putting them in the digital fast lane.”
Openreach Scotland Partnership Director Robert Thorburn said: “The R100 build is once in a generation, bringing the fastest, most reliable technology to our most remote residents. Full fibre is future-proof – so the new network will always meet the nation’s needs.
“Connecting these properties one by one is one of the biggest broadband challenges in Europe. To make the most efficient use of resources, we’ll align the R100 build with our own rural investment. This will help us to get engineers and equipment to the most remote places, where they’re needed.
“We’ll continue to explore every option to reach more rural homes, faster.”
Enhanced 4G mobile phone coverage programme reaches halfway point.
A £28.75 million programme has ensured 4G mobile phone coverage has been expanded in dozens of more rural areas.
Improved digital connectivity has been delivered by the Scottish 4G Infill (S4GI) programme to help people across the country, from the Shetland Islands to the Borders, get online.
The programme has reached its milestone halfway point, building and activating 28 phone masts, with the remaining 27 on track to be connected by 2023.
Residents and businesses in Bogton, in Turriff in Aberdeenshire, were the latest to benefit from the programme.
Mobile network operator EE is providing 4G services across all bar one of the new sites, including the new Bogton mast, but all sites are capable of supporting multiple operators in the future.
S4GI is delivered in partnership with WHP Telecoms Ltd and the Scottish Futures Trust.
Economy Secretary Kate Forbes said: “The Scottish Government is helping more residents and workers get online and tackling some of Scotland’s longest standing mobile phone signal black spots.
“The availability of 4G services has proven transformational for members of these communities, who have taken advantage of new connectivity to enhance how they work, communicate with friends and family, access public services, purchase products and services and consume entertainment.
“The Scottish Government wants to build on that, through our National Strategy for Economic Transformation, to capitalise on the ability of enhanced digital connectivity to encourage innovation and growth. We will all need to work together to create a more prosperous, fairer and more sustainable nation.”
Howard Watson, Chief Technology Officer at BT Group, said: “In an increasingly digital world, bringing reliable connectivity to remote areas of Scotland is ever more important.
“EE is now delivering 4G from 27 of the 28 masts built to date, boosting quality of life, local economies and helping to keep residents and visitors safe, by providing the Scottish Emergency Services with reliable ways to communicate.
“EE looks forward to bringing this essential infrastructure to more locations across the country through our partnership with Scottish Government and WHP Telecoms.”
Rob Tanner, a farrier and online table tennis coach near Bogton, said: “Being able to post videos and carry out coaching sessions without any problems is fantastic.
“I can now download a TV programme in seconds instead of hours, which is amazing.”
As the impact of the cost of living crisis hits home for millions of people, Which? shares tips to save consumers hundreds of pounds on their broadband and mobile bills:
Broadband and mobile customers across the country are paying more than they need to for their connections – but reducing these costs doesn’t have to be hard. There are simple things all of us can do to make sure we’re not paying over the odds, such as switching or haggling, taking advantage of perks on offer or ditching costly insurance.
1. Switch provider and save £240 At the end of broadband and mobile phone contracts, Which? suggests switching providers as an easy way to save money. New customers often get affordably priced introductory offers which can cost as much as 90 per cent less than standard tariffs. In some cases, switching could save hundreds per year. Which? research found that broadband customers who switch away from the ‘big four’ providers (BT, Sky, TalkTalk and Virgin Media) typically save hefty amounts on their annual broadband bill – as much as £190. Customers with a TV and broadband package can save even more – over £200. Switching mobile providers netted customers an average annual saving of £40. Customers leaving O2 and Three made the largest savings on average.
2. Haggle at the end of your contract and save up to £162 Providers often expect and invite haggling. The biggest potential savings are available to customers with a TV and broadband deal – when Which? surveyed customers who’d haggled with their provider, it found the average saving was £128. Broadband customers who haggle save an average of £85 annually. Meanwhile, the average mobile customer saved £34 a year by haggling. Customers with the major providers saved even more: the average Three customers saved around £45 a year by haggling, and the average EE customer saved £75.
3. Think twice before taking out a mobile contract and save £288 While contracts allow customers to spread the expense, they often cost more in the long run and are sometimes subject to mid-contract price rises. For those who can afford to buy their phone outright, a low-cost Sim-only deal for the right amount of data you need can save money and help make future payments more predictable. Which? compared prices and found Three selling the iPhone 12 on a 24-month contract with 4GB of data at £42 per month, plus £29 upfront – £1,037 over the term. Purchasing an iPhone 12 outright for £629 with a rolling 30-day contract with Smarty for 4GB of data at £5 per month, could save £288 over the same period.
4. Look out for incentives from broadband providers and get £100 in vouchers Many broadband and mobile providers offer incentives to entice new customers, typically vouchers and reward cards. Sometimes hardware is on offer too – Which? spotted perks such as free wireless speakers, tablets and televisions. Comparison sites often offer vouchers for checking broadband deals through them. Which? found that vouchers for £100 aren’t uncommon – and they’re not only associated with the priciest deals. Researchers regularly spot £50 and £75 vouchers, often for use with Amazon, John Lewis, M&S, Sainsbury’s, Tesco and Uber Eats. Consumers can explore which incentives are available using a comparison service, such as Which? Switch Broadband.
5. Don’t overpay for mobile data Premium phones are commonly sold on contracts with high data deals, but for those who aren’t heavy data users, most of that will go to waste. Which? recommends customers keep track of their data and minutes, so they know how much they need. A low data contract such as 5GB of data from ID Mobile costs £6 a month, whereas 100GB of data from EE costs £34 a month. There are plenty of options between these extremes, such as 60GB of data from SMARTY for £10 a month.
6. Check your roaming charges Travellers should ensure they know exactly what their provider will charge for using phone data abroad. Since Brexit, EE, Three and Vodafone have all introduced new charges for using data in Europe, whereas O2 has not. If travelling beyond Europe, the cost can vary dramatically between providers. For example, Which? found that using data when roaming in the US varies dramatically. Plusnet charges £6 per MB, compared to just 20p per MB with Giffgaff, so users could potentially save £5.80 per MB by switching.
7. Be aware of price rises to avoid paying an extra £55 a year Popular providers such as BT, EE, John Lewis Broadband, Plusnet, Shell Energy Broadband, TalkTalk and Vodafone all include price increases in their contracts. Usually, customers are given the right to exit a contract penalty-free if the provider announces a price hike, but if they are included in the terms and conditions of the contract that no longer applies. Customers within their minimum contract period will have little choice but to accept the price increase (or to pay a pricey exit fee to terminate the contract).
However, not every provider specifies price rises in contracts, Virgin Media and Sky stick to ad hoc price rises. Other providers such as Hyperoptic, SSE, Utility Warehouse and Zen Internet all commit to keeping their tariffs the same for the duration of a contract. When Which? looked at the average amounts affected customers pay, it found that this year’s price increase would add as much as £55 to the average customer’s annual broadband bill. Customers can avoid the extra cost by switching away or picking a provider with a fixed price.
8. See if you’re eligible for a social tariff and save a potential £144 Social tariffs help financially vulnerable customers afford their broadband and mobile costs. Customers on a means-tested benefit, such as Universal Credit, could be eligible. However, Ofcom found that out of around 4.2 million households that are eligible for social tariffs, only 55,000 have signed up so far.
Several broadband providers, including BT, Hyperoptic, Virgin Media, and most recently Now and Sky, offer them for customers who receive certain benefits. Vodafone has also recently expanded a social tariff plan for its Voxi mobile network to those receiving benefits, offering unlimited 5G data, calls and texts for £10 for up to six months
While it doesn’t offer a social tariff, TalkTalk partners with the Department for Work and Pensions to offer six months of free fibre broadband to certain jobseekers. However, this isn’t available to all customers; eligibility is determined by Jobcentre staff so those on Universal Credit should ask their Jobcentre Plus work coach if they’re eligible.
The typical standard broadband package costs £27 a month, but social tariffs are available for as little as £15 a month, meaning it’s possible to save a potential £144. Social tariffs for fibre broadband are also available for as little as £15 a month.
9. Take advantage of the extras on offer Some broadband providers also offer mobile and energy deals and offer their customers discounts on other services. For example, EE, Virgin Media and Vodafone can offer discounted mobile phone deals, while SSE and Utility Warehouse often offer discounted broadband and energy bundles.
Which? found other extras on offer from some providers that can also save money. Shell Energy Broadband gives customers access to its Shell Go+ programme, which includes three per cent off 60 litres of fuel per month. Now Broadband offers discounted Now TV services and Virgin Media customers can access discounts via O2 Priority. The savings on offer vary depending on which benefits customers take advantage of. It could be a modest £1.05 for Virgin Media customers who take advantage of a free Greggs sausage roll, or £32 annually for those taking advantage of the discounted fuel on offer from Shell Energy Broadband.
10. Look outside the ‘big four’ mobile providers The majority of mobile customers are with one of the ‘big four’ networks – EE, O2, Three and Vodafone. These providers are often at the more expensive end of the market, particularly for low data packages. To attract customers, virtual providers sometimes run deals on their packages which can mean extra savings. Which? found that opting for a smaller provider could save £240 in the first year. A 10GB Sim-only deal with EE costs £27 a month. Smarty offers 12GB of 5G data for £4 a month for the first three months, and £8 a month thereafter.
11. Refer a friend Many broadband providers, including BT, Virgin Media and Vodafone offer bonuses if satisfied customers refer a friend. These usually come in the form of a gift card, but some providers offer bill credit or money off tariffs instead. For example, BT offers a £50 voucher to both parties.
12. Weigh up mobile phone insurance Customers should weigh up the extras that are bundled into their mobile phone contract, as it could work out cheaper to buy them separately or not at all. Customers might already have contents insurance which may cover mobile phones through personal possessions cover. This protects your belongings whenever you leave your home and could even offer protection when you travel abroad. If their phone is covered by contents insurance, customers could save £120 per year on mobile insurance costing £10 per month.
Adam French, Which? Consumer Rights Expert, said:“Despite the cost of living crisis, many providers have not hesitated to impose above-inflation price hikes, leaving customers feeling the pressure. But, there are steps you can take to minimise the cost of broadband and mobile bills.
“It’s worth shopping around or haggling for the best deal, particularly if you’re out of contract. Which? research has found that haggling with your providers or switching deals could save you hundreds of pounds a year.”
Nearly two fifths (38%) of adults in Scotland want to be more sustainable, and choose utilities providers that are also environmentally conscious.
13% of adults in Scotland plan to switch broadband provider in the next 18 months or more, 13% intend on swapping energy providers, and 9% want to switch entertainment platform services.
One in nine adults in Scotland (11%) believe they could get a better and more reliable broadband service by switching.
Research from Zen Internet has found that almost two fifths of Scottish adults (38%) want to be more sustainable and choose more eco-friendly service providers, with almost one in seven (13%) having already switched to a more sustainable energy firm.
Amidst this renewed enthusiasm to go green, Zen found that almost one in seven (13%) Scottish adults are ready to make the move and switch broadband providers in the next 18 months, whilst 13% and 9% are ready to switch energy and entertainment providers respectively.
Switching it up
Almost a third of Scottish adults (30%) reported the need for connecting an increased number of devices since the pandemic, thus requiring more bandwidth from their broadband service. A quarter (25%) also experienced more issues, including outages, than previously. As a result, over a third (36%) used time over ongoing lockdowns to explore alternative broadband options.
Of those who did take the leap and switched broadband provider in 2021, two thirds of Scottish adults (66%) revealed that switching was easier than they thought it would be. With the 2020s deemed the decade of full fibre, 12% of Scottish broadband users also switched to access better technologies such as full fibre, a reflection of growing demand across the country.
The best of both worlds
Scottish adults stating they have never switched broadband provider was at 21% versus 18% UK-wide. This may decrease in 2022 as many Scottish adults recognise the benefits of switching. One in ten (11%) already believe they could get a better and more reliable service by switching.
The need for speed comes amidst Zen’s recent announcement to follow the CityFibre rollout of gigabit-speed broadband to 285 towns, cities and villages across the UK. Still the UK’s only Which? Recommended Provider for Broadband, Zen aims to transform the digital capabilities of cities across the UK. CityFibre has invested £183 million collectively into Edinburgh, Glasgow and Inverness’ infrastructure as part of its nationwide Gigabit City Investment Programme.
Thanks to the full fibre rollout, Zen customers will get the best of both worlds. Residents in Edinburgh, Glasgow, and Inverness not only have access to a reliable service with award-winning support, but as a certified B Corporation, Zen is part of a community of organisations around the world balancing profit with people and the planet.
Paul Stobart, CEO at Zen, said: “Little changes that people can easily action can make a real difference in both their lives and for the planet. This includes switching providers, whether it’s across energy, broadband or entertainment platforms.
“With all things digital increasingly taking a front seat in day to day life, the appetite for increased bandwidth is ever-present. That’s why ensuring you’re with a broadband provider that provides fast, reliable connectivity is essential. Consumers don’t want to compromise on that as they become increasingly keen to go green – and they don’t have to.
“Thanks to Zen’s B Corp status – which means our organisation balances profit with people and the planet – as well as our CityFibre rollout in Inverness, Edinburgh and Glasgow, many Scottish households can get the best of both worlds: an eco-conscious provider with unparalleled connectivity.”
Delivering on its determination to be a force for good, Zen is Carbon Neutral and is now on a path to Net Zero.
With a strong ethos to not be constrained by short-term financial targets, Zen has long-term goals to strive to make a positive impact on people and the planet.
Zen switches on gigabit-speed broadband to Scotland’s capital
Zen, the only Which? Recommended Provider for Broadband 2021 brings full fibre to Edinburgh over the CityFibre network
A quarter (24%) of adults in Edinburgh planning to move on to a different broadband provider in next 18 months
The new full fibre service can be accessed at a number of speed options starting at £29.99 per month
Residents in Edinburgh today have access to one of the fastest and most reliable broadband services available to any home in the UK, thanks to Zen Internet.
With a quarter (24%) of adults in Edinburgh ready to switch broadband provider in the next 18 months*, residents can choose and benefit from the UK’s only Which? Recommended Provider for Broadband 2021.
People living in Scotland’s capital can now access a reliable service, with award-winning support, from a business committed, through its B Corporation certification, to having a positive impact on the planet.
The latest move from Zen, in collaboration with CityFibre, aims to transform the city’s digital capabilities. CityFibre has invested £105 million into Edinburgh’s infrastructure deployment as part of its nationwide Gigabit City Investment Programme while Zen, as a certified B Corporation, is part of a community of organisations around the world, that believe in business as a powerful force for good.
The new service can be accessed at a number of speed options starting at £29.99 per month as a special launch offer. The service is available now to many homes, with Zen following the CityFibre rollout across the city over the coming months.
To check if the service is already available in your area or to sign up for availability updates visit www.zen.co.uk.
World class infrastructure rollout
Full fibre broadband is transforming customers’ digital capabilities with speeds of up to 900Mbps. This service has the capability to unlock the full potential of every smart device in the home and provides a solid platform for fully enabling smart home applications and Internet of Things (IoT) devices of the future. Today, it provides a solid connection for hybrid working, entertainment and keeping connected post-pandemic.
Paul Stobart, CEO at Zen Internet,said: “The next few years will be absolutely pivotal for connectivity in the home. Deemed the gold rush decade, the 2020s will see implementation of full fibre across the nation.
“By 2030, everyone will have made the switch to full fibre. Today, though, people in Edinburgh can get ahead of the curve by accessing Zen’s award-winning service delivered over CityFibre’s high quality infrastructure.
“As a B Corporation and with an ambition to be Net Zero by 2028, residents can choose Zen with confidence, knowing we are a provider that will always strive to do the right thing.
“We ensure that our responsibilities to society and the environment are embedded in our DNA.
“We want to inspire the residents of Edinburgh to choose the right path when it comes to their internet connectivity, which will in turn unlock the power of sharing, learning, and communication.”
What can you do with gigabit speeds?
Standard broadband (10Mbps)
Full Fibre 900
Download a HD TV show (600MB)
8 minutes 23 seconds
5 seconds
Download a HD movie (4GB)
57 minutes 15 seconds
38 seconds
Download a game (60GB)
14 hours, 19 minutes
9 minutes 32 seconds
Upload a large file (1GB)
2 hours 23 minutes
9 seconds
For more information, please visit: www.zen.co.uk or call 01706 902 001.
Openreach to bring full fibre broadband to more Lothian communities
Another 28,700 Lothian homes and businesses are set for a major broadband boost as part of a £95m[1] Scottish investment by Openreach – the nation’s largest digital network provider, used by customers of service providers like BT, Sky, TalkTalk and Vodafone.
Musselburgh, Pencaitland and Aberlady in East Lothian; Ford in Midlothian; and Linlithgow, Armadale and Philipstoun in West Lothian will be upgraded in a £10m investment1 following the company’s latest build announcement, with a new, ultrafast, ultra-reliable ‘full fibre’ broadband network to be built to most premises in these areas.
The digital network provider has now reached more than six million homes and businesses across the UK with ultrafast full fibre, around 480,000 of them in Scotland.
The latest plans follow news earlier this year that around 300,000 Scottish homes and businesses would get access to Openreach’s new network, mostly in rural and harder to serve areas.
The company has already announced plans to upgrade more than 28 towns and villages across the Lothians – including Gullane, Haddington, Penicuik and Broxburn – as well as the city of Edinburgh, and more than 175,000 premises can now connect.
Robert Thorburn, partnership director for Openreach in Scotland, said: “As Scotland’s biggest fibre builder, we’re delighted to be unveiling another bumper broadband boost for local people.
“Good connectivity is vital – whether it’s to work from home, access education and care services, or for gaming and streaming entertainment – and that’s why we’re investing across the UK to upgrade our network to 25 million premises.
“Nobody’s building faster, further or to a higher standard than Openreach, and we’ve already reached six million homes and businesses with ultrafast full fibre technology, including 480,000 in Scotland. It’s proving popular as well, with nearly 23 per cent already choosing to start using it.
“Our engineers and build partners are reaching more communities every week and we’re not just building in cities and urban areas. Many rural and hard to reach communities are already benefitting and we plan to reach many more in the coming months and years.”
“Our Reaching 100% (R100) programme – including our investment of £600 million in the R100 contracts – ensures that everyone in Scotland can access superfast broadband. With Openreach’s latest commercial investment of £95 million, this will ensure more than 50 of our communities across Scotland will be able to access even faster full fibre broadband.”
Across the UK, more than 1.3 million homes and businesses have already ordered a full fibre service from a range of retail service providers using the Openreach network. But this means millions more are yet to start benefiting from some of the fastest, most reliable broadband connections in the world and have yet to upgrade.
Openreach engineers have been working hard to make the technology available to as many people as possible throughout the UK – at times reaching 47,000 premises a week – and work will continue between now and 2026, with the full list of locations and timescales being updated regularly on the Openreach website.
The company plans to reach a total of 25 million premises by the end of December 2026, including more than six million in the hardest-to-serve parts of the country defined by industry regulator Ofcom.
Openreach employs more than 3,200 people across Scotland.
“No data” indicates that we did not collect social tariff take-up figures in a particular month: these values are estimated and do not represent actual take-up.
