International artist creates breastfeeding mural

An international artist has created a striking new mural to promote breastfeeding in Inverclyde.

Sam Bates, better known as Smug or Smug0ne on Instagram, is the creative influence behind the artwork which has transformed the gable end of a block of flats on Nicolson Street in Greenock.

The mural was a collaborative project between the Inverclyde Health and Social Care Partnership (HSCP) Infant Feeding Team and funded by the Scottish Government’s through its ‘Programme for Government’ with support from Oak Tree Housing Association, which owns the building.

The idea is around normalising breastfeeding to encourage more local mums and expectant parents to breastfeed and continue to improve breastfeeding rates.

Catriona MacLean, Inverclyde HSCP health visitor and infant feeding coordinator, said: “The immense health benefits of breastfeeding for mother and baby make it a public health priority.

“Breastfeeding rates in Inverclyde remain low, however, providing excellent information and support during pregnancy and immediately following birth can smooth the breastfeeding journey.

“Inverclyde has welcomed with open arms the Breastfeeding Friendly Scotland Scheme with business and facilities continuing to sign up and this beautiful new piece of public art will support a whole area-wide approach to supporting families.”

The HSCP team approached internationally-acclaimed artist Smug, who has already created popular murals in Glasgow and has been commissioned for projects in Australia, after seeing his works on social media platform Instagram where he has more than 200,000 followers.

Smug said: “Catriona originally reached out to me to pitch the idea and the whole concept behind it is thanks to her. She wanted something different so we did some brainstorming and came up with the mythical vibe.

The mural, which has been created despite four named storms and heavy snowfall in recent weeks, is a tasteful and striking portrayal of a mum feeding her baby to help promote the benefits of breastfeeding.

Councillor Lynne Quinn, Inverclyde’s women’s champion, said: “This incredible artwork will have a positive impact on mums and expectant mums but also the wider community by highlighting that breastfeeding is normal. And what’s more environmentally-friendly than breastfeeding?

“I’ve seen first-hand the great work of the local Infant Feeding Team do in our community and they deserve huge credit for coming up with this brilliant idea and securing the services of such an acclaimed artist who has done a magnificent job.”

Councillor Robert Moran, Inverclyde’s health and social care convener, said: “This is a fantastic example of partnership working to highlight the very important issue of how perfectly normal breastfeeding is to not only reassure and encourage any mums and expectant mums out there who have reservations but also to educate the wider general public about breastfeeding.

“Huge credit to our HSCP Infant Feeding Team, Smug and Oak Tree for making this idea a reality and I’m sure this terrific mural will help to encourage many mums and expectant mums out there to think about breastfeeding and seek expert help and advice from our excellent staff to support them to do that.”

The project was made possible thanks to the support of Oak Tree Housing Association who helped identify a suitable, highly-visible building and gave permission to use the side of the block of flats near Greenock Town Centre.

Hazel Aitken, Oak Tree housing manager, said: “Oak Tree Housing Association were delighted to have the opportunity to become involved in this project and play a part in promoting such a positive message in this unique way.

“There has always been strong partnership working between the association and HSCP and we were happy to help.” 

The project was also supported by neighbouring store The Range, which sectioned off parking spaces to allow the artist to work and provided some materials and space to store them.

The Inverclyde Infant Feeding Team hold a drop-in support group at The Waterwheel restaurant in Port Glasgow every Tuesday from 11am-12.30pm where all expectant and breastfeeding/breastmilk feeding families are welcome.

Closer to home, a new breastfeeding group started in Granton this week:

Scotland ‘working hard’ to improve breastfeeding support, says report

Breastfeeding support in Scotland has been rated highly by an expert group looking at provision across the country.

The report from the Becoming Breastfeeding Friendly (BBF) Scottish committee assessed the effectiveness, affordability and feasibility of current support, marking it overall as ‘strong’.  Continue reading Scotland ‘working hard’ to improve breastfeeding support, says report

Lothian mums call for better access to specialist breast feeding support

There has been a drastic reduction in specialist breastfeeding support in Lothian since December 2017 which has considerably disadvantaged new mothers in Lothian, according to Tory health spokesman Miles Briggs. Continue reading Lothian mums call for better access to specialist breast feeding support

Café Life community café attains Breastfeeding Friendly Award

Microsoft Word - Breastfeeding Friendly Award Criteria.docIt’s been the law in Scotland for ten years that it is an offence to prohibit a woman from publicly breastfeeding her child. Despite this, many women still feel unwelcome.

NHS Lothian has launched a new initiative to get public places such as café’s to create a policy that breastfeeding mothers will not just be welcomed but actively encouraged to use their facilities.

Café Life, a community café which is part of the charity LifeCare Edinburgh in Stockbridge has recently attained the Breastfeeding Friendly Award.

LifeCare’s Business Relations Manager, Stephen Clarke said: “This award is proof that we do what we say we do.  Although we have always welcomed mother’s to breastfeed their child in the café and use our facilities such as our baby changing units this award means that we are recognised as part of a bigger initiative to support the rights of breastfeeding mothers.”

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Café Life is used by a cross section of the community such as parents with infants, young adults with learning disabilities, older people, workers and school children.

LifeCare (Edinburgh) Limited is a local charity that works with the elderly, those with dementia and their carers across Edinburgh.  Café Life contributes to the services provided by directing any extra income made into them.

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Spartans Breastfeeding Cafe is open

Local mum Becky Smith cut a cake to officially open the new Spartans Breastfeeding Café earlier today.  Becky and her two-year old son James were joined by Spartans’ development manager Dougie Samuel and a happy team of NHS Lothian professionals to mark the occasion.

The Spartans breast-feeding café is a friendly, informal setting where mums who are breastfeeding – or pregnant women – can drop in for a chat about breastfeeding with local health visitors and midwives.  And as well as being a great place for advice, support, encouragement and information, it’s also a great place to meet other mums who are breastfeeding – and tea and coffee is free!

Any breastfeeding, even for a short time, is beneficial for you and your baby. Having good information about breastfeeding, plus support and advice, will help you – and your baby – get off to a good start and will help you to keep going.  

Welcoming the new café, NHS Lothian’s Katy Ruggeri, clinical manager for Midwifery Services, said: “It seems such a long time ago that we first talked about the need for a local breastfeeding support group, how we could set one up and how to move things on. I’m delighted that, with the tremendous support of Spartans, we have been able to secure this venue. It’s really great to see the community working hand in hand with NHS Lothian and it’s a credit to everyone who has been involved. I hope the project grows and grows and I’m really looking forward to coming back to see how the project is developing.”

 Spartans’ Dougie Samuel said: “Since we’ve been established here we’ve always tried to ensure that Spartans would be at the heart of the community so we are delighted to welcome the breastfeeding café to Spartans. This initiative follows on from the Spartans Smilers project we undertook with Cathy (Wood, North West Local Health Partnership public health practitioner) and her NHS Lothian colleagues and we hope it will be just as successful.”

Mum Becky Smith added: “I think this is a great idea and the area definitely needs something like this. It’s good to have this advice available locally without having to go to a clinic or surgery and it will be a good place to meet other local mums as well.”

Spartans Breastfeeding Café takes place every Monday from 12.15 to 1.45pm at Spartans Community Football Academy off Pilton Drive. For further information, contact your local midwife or health visitor or just drop in to Spartans Breastfeeding Café.