Tag: Break the Cycle campaign

Sporting stars Sir Chris Hoy and Al Kellock come together to support Social Bite’s Break the Cycle campaign

●       Social Bite’s Break the Cycle campaign returns bigger and better with plans to scale up vital projects providing jobs, homes and food for homeless people

●       Hoy and Kellock are backing the campaign and will cycle the 60-mile route from Glasgow to Edinburgh with fellow fundraising cyclists

●       The Scottish sporting stars are backing the “Break the Cycle” campaign to raise £1m, and will cycle 60-mile route from Glasgow to Edinburgh with fellow riders to raise money for the cause

●        This year’s event builds on the success of 2021, with new 20-mile and 3-mile routes available to ensure everyone can get involved no matter your cycling experience

Sir Chris Hoy and Al Kellock will be putting their helmets on and donning lycra as Social Bite once again launches its Break the Cycle campaign to raise £1m to fund vital projects to end homelessness.

Following a successful first event last year, it’s back again for 2022 and invites participants to make the 60-mile cycle from Glasgow to Edinburgh with the goal of raising significant funds to support its movement to end homelessness.

This year also sees the introduction of new 20-mile and 3-mile cycle routes, to ensure there’s opportunities for all ages and abilities to get involved – from experienced cyclists, through to families looking to have a great day out while doing their bit for the charitable cause.

The Break the Cycle event will take place on Sunday 4th September, with Olympic hero Sir Chris Hoy, and Glasgow Warriors Managing Director and former Scotland rugby captain, Al Kellock leading the charge and riding from Glasgow to Edinburgh.

Participants can sign up to “Team Hoy” and set off on the 60-mile cycle with Sir Chris Hoy from the Velodrome, where participants will be warmed-up by a legendary fitness guru.

Rugby fans can sign up to “Team Tom Smith” captained by Al Kellock, and joined by rugby stars of yesteryear, to set off from Glasgow Warrior’s Scotstoun stadium and ride across the city to join an expected 1,000 participants in the cycling challenge to Edinburgh.

Ten per cent of all fundraising from this team will be donated to a trust that has been set up by the Scottish Rugby community in aid of Tom Smith’s family, after the former Scotland and British & Irish Lions prop tragically passed away in April 2022.

The route will finish at the home of Scottish Rugby, BT Murrayfield Stadium, where fundraisers, along with their friends and families, will enjoy performances from a range of local acts as well as refreshments from some of the country’s top food and drinks establishments. 

As well as the physical event in September, there’s the opportunity to show your support by taking on your own 60-mile challenges to raise money, as the virtual challenges can be designed to suit each individual, using any mode or method.

Josh Littlejohn MBE, CEO and Co-Founder of Social Bite, said: “Break the Cycle is back this year, bigger and better and thrilled to have Sir Chris and Al on board to once again help us raise much-needed funds to break the cycle of homelessness.

“The funds raised at Break the Cycle will help us support people across the country who have experienced homelessness, whether that’s through supporting people to find a safe place to call home, empowering people to get a job, or by providing free, fresh food to people who are homeless or in food poverty.”

“With our new routes this year, the support of our famous faces getting involved, and what promises to be a real festival feel at the finish line at BT Murrayfield, we’re in for a really exciting event. Sign up to join this year’s Break the Cycle to raise vital funds to end homelessness.”

Sir Chris Hoy said: “I’ve been a proud supporter of Social Bite for a number of years now, from the very first sleep-out event in 2016 through to the first Break the Cycle event last year.

“The work they do is inspiring and has such a positive impact on so many people’s lives so it’s always great to help out in whatever way I can.”

“I had great fun in 2021 cycling with all the other fundraisers and can’t wait to return again this September for what promises to be an even bigger and better event for a great cause.”

Al Kellock said: “I’m thrilled that myself and Glasgow Warriors are supporting Social Bite with its Break the Cycle campaign which does so much to help support people who need it most.

“I would encourage Scottish Rugby fans to join me in setting off from Scotstoun Stadium all the way to BT Murrayfield and I’m really looking forward toraising as much money as possible for the cause as well as supporting the creation of a trust for Tom Smith’s family after his tragic passing.”

To find out more, sign-up, or donate, please visit: breakthecycle.co.uk

PureGym partners with Social Bite to break the cycle of homelessness

• Led by PureGym Ambassador Sir Chris Hoy, PureGym is partnering with the Scotland-based charity Social Bite, which aims to raise £1 million to break the cycle of homelessness

• Social Bite’s Break the Cycle fundraising campaign includes a 60-mile cycle from Glasgow to  Edinburgh on Sunday 5th September 2021 as well as a number of other physical challenges. 

PureGym, the UK’s leading gym operator, is proud to be partnering with  Social Bite, a Scotland-based charity that aims to end homelessness through pioneering  employment, food, and housing initiatives, on its Break the Cycle campaign.

Led by 6x Olympic  champion and PureGym Ambassador, Sir Chris Hoy, PureGym’s Scottish gym staff and members will  undertake a number of physical challenges to help Social Bite fundraise £1 million to build two new  villages – and they need your help! 

Homelessness is a growing problem in the UK and the current provision of temporary  accommodation like hostels and B&Bs does not provide suitable, supportive, or cost-effective  environments to enable people to escape the cycle of homelessness. Social Bite’s solution is to bring  vacant land back into use by creating community villages with prefabricated housing and a  community hub.

The charity also invests in providing tailored support to upskill residents and  provide them with opportunities that enable them to sustain their own secure tenancies.

The first Social Bite Village was launched in Granton in 2018 and the charity has recently launched  a campaign, in partnership with PureGym and Sir Chris Hoy, to help build two more Social Bite  Villages, which are planned to be in Glasgow and London. PureGym will be supporting Social Bite’s  Break The Cycle fundraising campaign in three key ways:  

• Setting off from the Sir Chris Hoy Velodrome in Glasgow, supporters will cycle a challenging  60-mile route with Sir Chris Hoy across Scotland’s central belt, crossing the finish line in  Edinburgh – near to the flagship Social Bite Village in Granton. PureGym has built a team of  riders from across all of its Scottish gyms and is encouraging anybody to sign up to join the  team with an exclusive discount code[1]. 

• Supporters can take part in 60-minute charity spin classes every Thursday throughout  August in PureGym’s Scottish clubs[2]. 

• PureGym will be hosting a continuous 24 hour ‘spinathon’ on Wednesday 25 August,  involving gym staff in three of PureGym’s Scottish clubs[3]. 

For anyone not in Scotland, supporters can join the official Break the Cycle virtual challenge or do a  virtual challenge of their choice. Whether it’s being sponsored for 60 miles or 60 minutes of exercise it doesn’t matter – all of the money raised will contribute to Social Bite’s efforts to break the cycle of  homelessness.  

Sir Chris Hoy, PureGym Ambassador and Scotland’s 6x Olympic champion, said:  “The pandemic has exacerbated the already severe problem of homelessness across the UK, whilst  also demonstrating the importance of exercise in protecting the nation’s physical and mental  wellbeing.

“I can’t think of a better charitable campaign to support than Social Bite’s Break the Cycle campaign, which will raise funds to help rebuild people’s lives, whilst also improving the health and  fitness of the nation. We are looking for people across the UK to join in the fight, whether you’re  cycling 60 miles or doing 60 minutes of exercise at home you can help us to break the cycle of  homelessness.” 

Josh Littlejohn MBE, Social Bite co-Founder, said: “We are really excited to be teaming up with  PureGym. The amazing support of their clubs, colleagues and members will help make two new  Social Bite Villages a reality.  

“Since opening the first Village in Edinburgh, 39 people have been helped with a home and support  through the project.  

“The money we raise from our Break the Cycle fundraising campaign will enable us to develop  communities that will have a transformative impact on people’s lives in two more cities. 

We’re so grateful to everyone taking on a challenge – every effort you make and every penny you  raise will be helping someone break the cycle of homelessness. Thank you.”