The Warm June project aims to help children in hospitals and to create a caring community among financial services users.
For each customer who signs up for a Bilderlings account from June 1 to 30, the company will donate €5 to the award-winning Hearts & Minds (UK) and Dr. Klauns (Latvia) charities.
Both organizations work with Healthcare Clowning which is a special kind of emotional support for children in hospitals. Through play, humour, and improvisation, the Clowndoctors help young patients to cope with stress and get better faster.
“As a financial institution, we know the value of making the right investments. We want to remind people that emotional health, the smiles of our children, and a humane environment are investments too, no less valuable than financial ones. That is why we encourage people to join our campaign to support Healthcare Clowning,” Bilderlings Executive Director Dmitry Kuvshinov says.
To make signing up easier and more enjoyable, account opening and maintenance will be completely free throughout June 2023 for certain rates.
According to Bilderlings, one of the main campaign goals is not only to support Healthcare Clowning directly but also to foster a community of people with big hearts.
Sean Donnelly, Hearts & Minds Chief Executive said: “We believe that meaningful human connection is vital for health and wellbeing, and so our Clowndoctors connect with those with challenging health conditions or additional support needs to bring colour, light and laughter creating moments of pure joy.
“We are very grateful for the support offered by Bilderlings and we hope that those signing up for this wonderful campaign will know that their contributions will spread even more joy and laughter to those who really need it most”.
Marianna Milovska, Dr.Klauns Chief Executive, said: “When Clowndoctors are coming to the hospitals, they bring joy to children, they help to relieve stress in parents, and support medical staff during procedures — and thus making hospital atmosphere warmer and more humane.
“But for Healthcare Clowning program to really work, visits should be regular, so children, parents, and medical staff could trust and rely on the Clowndoctors’ presence.
“As a charity we depend on private and corporate donations. Of course, we are thankful for any support given, but especially grateful we are to a more systemic and regular approach, which helps us to build long-term plans.
“This is why we highly appreciate this Bilderlings initiative to build one more caring and helping community with their clients”,