- Boots on Princes Street unveils fresh, new and updated look for customers
- It incorporates a renewed beauty hall packed with new premium beauty and haircare brands
- Reinvented healthcare area includes new private consultation rooms to offer more services
- Scotland’s very first World of Hearing area opens within the store
- A celebratory event is taking place this weekend, with giveaways, sampling, DJ and refreshments
Boots is today unveiling a new look, fully refurbished store on Princes Street in Edinburgh. Packed with a host of new brands, the store has been completely transformed and redesigned to create the very best shopping experience for customers.
The store refit, which was completed earlier this month, features an extensive beauty hall with new and updated beauty counters. It is also now home to 12 exciting new Premium Beauty and Haircare brands including Kylie Cosmetics, Sol de Janerio, Caudalie, Philip Kingsley, Fenty Beauty and many more, as well as all of the much-loved beauty brands that customers enjoy shopping for at Boots, such as No7, Liz Earle, Soap & Glory and Boots own brand. The store also offers five Boots Beauty Specialists that are on hand to offer beauty advice and guidance to customers.
The healthcare space in the store has also been reinvented, with a new look pharmacy. Located on the first floor, the new healthcare area includes a new dispensary and two new private consultation rooms, that will allow the store to offer more healthcare services than ever before, including covid vaccinations, chickenpox vaccinations, HPV vaccinations, NHS Pharmacy First services and Blood Pressure Checks.
Kirsten Darling, Store Manager said: “We are delighted to unveil our new and refurbished store to the local community.
“The store really is a one stop shop for health and beauty at the heart of Edinburgh, and we are so proud to continue serving the community on such an iconic and well-known street. The store has a lot of history, having originally being built in 1912, and now this refit will see us fit to serve into the future.
“We have lots of exciting new beauty brands, revamped health and beauty areas, as well as expert advice and services available. I’d like to say a huge thank you to my store team who have been amazing throughout the whole refit process and we hope customers love the new look store as much as we do.”
The store is now also home to Scotland’s first World of Hearing area, which offers customers the chance to test out a range of hearing aids for themselves in a variety of settings; by impersonating what it would sound like if they were in a busy restaurant or at a concert. This helps people living with hearing loss to experience the benefits of having a hearing aid fitted in real life situations.
The store is holding a celebration event this weekend with customers invited to visit the store throughout Friday 26th to Sunday 28th July. They can enjoy product sampling, a DJ, plus cupcakes and refreshments. The weekend event kick-starts with a ribbon cutting ceremony at 9am on Friday.
The first 200 customers to visit the store from 9am will receive an exclusive tote bag from Scottish beauty brand BYOMA, including minis of its best-sellers; the Creamy Jelly Cleanser and Moisturising Gel Cream.