BBC’s commitment to Scotland to be discussed with MPs

BBC spend in Scotland has fluctuated in recent years and, despite Ofcom praising the BBC’s ability to support Scotland’s creative economy, the BBC missed its spend quota in Scotland last year.

 In addition, recent reports have suggested that control of two BBC Scotland studios could be taken over by BBC Studioworks in Elstree, Hertfordshire.  

The Scottish Affairs Committee held a previous session with BBC Scotland in 2018.

MPs will use Monday’s session to explore topics including: 

  • The BBC’s commitment to Scotland;
  • The BBC’s performance in Scotland;
  • UK Government support for public service broadcasting;
  • The impact of the rise of streaming services and social media;
  • How an increasingly digital world could impact the ease at which non-English content – such as BBC Alba and BBC  Radio nan Gàidheal – can be found.

Ofcom has found that people in Scotland watch the most broadcast television of any UK nation, with BBC One productions being the top three most-viewed shows in Scotland in 2019.  

Witnesses:

Tuesday 20 July, from 10am

  • Steve Carson, Director, BBC Scotland
  • Louise Thornton, Head of Multiplatform Commissioning, BBC Scotland
  • Gary Smith, Head of News and Current Affairs, BBC Scotland

“Indescribable sadness”

BBC lambasted for Panorama Diana interview gained by deception and subsequent cover-up

Statement from the Duke of Cambridge:

“I would like to thank Lord Dyson and his team for the report.

“It is welcome that the BBC accepts Lord Dyson’s findings in full – which are extremely concerning – that BBC employees:

  • Lied and used fake documents to obtain the interview with my mother.
  • Made lurid and false claims about the royal family which played on her fears and fuelled paranoia.
  • Displayed woeful incompetence when investigating complaints and concerns about the programme.
  • Were evasive in their reporting to the media and covered up what they knew from their internal investigation.

“It is my view that the deceitful way the interview was obtained substantially influenced what my mother said. The interview was a major contribution to making my parents’ relationship worse and has since hurt countless others.

“It brings indescribable sadness to know that the BBC’s failures contributed significantly to her fear, paranoia and isolation that I remember from those final years with her.

But what saddens me most, is that if the BBC had properly investigated the complaints and concerns first raised in 1995, my mother would have known that she had been deceived. She was failed not just by a rogue reporter, but by leaders at the BBC who looked the other way rather than asking the tough questions.

“It is my firm view that this Panorama programme holds no legitimacy and should never be aired again. It effectively established a false narrative which, for over a quarter of a century, has been commercialised by the BBC and others.

“This settled narrative now needs to be addressed by the BBC and anyone else who has written or intends to write about these events.

In an era of fake news, public service broadcasting and a free press have never been more important. These failings, identified by investigative journalists, not only let my mother down, and my family down; they let the public down too.

Prince Harry added a statement last night:

Our mother was an incredible woman who dedicated her life to service. She was resilient, brave, and unquestionably honest.

The ripple effect of a culture of exploitation and unethical practices ultimately took her life.

To those who have taken some form of accountability, thank you for owning it. That is the first step towards justice and truth. Yet what deeply concerns me is that practices like these – and even worse – are still widespread today. Then, and now, it’s bigger than one outlet, one network, or one publication.

Our mother lost her life because of this, and nothing has changed. By protecting her legacy, we protect everyone, and uphold the dignity with which she lived her life. Let’s remember who she was and what she stood for.

The BBC published Lord Dyson’s independent investigation into the circumstances around the 1995 Panorama interview with Diana, Princess of Wales yesterday. The inquiry report severely criticises the national public broadcaster.

The BBC also isued the following statement:

‘The BBC Board appointed Lord Dyson to lead the investigation on 18 November 2020. Lord Dyson examined documents and records from the time and interviewed a wide range of people involved in the making of the programme.

Lord Dyson says: “The report demonstrates, I believe, that this has been the thorough and fair investigation I set out to do. All key individuals gave comprehensive testimony and I am grateful for their cooperation.

‘It enabled my investigation to establish facts based on evidence and for me to draw the detailed conclusions that have been set out today.”

BBC Director-General, Tim Davie says: “I would like to thank Lord Dyson. His report into the circumstances around the 1995 interview is both thorough and comprehensive. The BBC accepts Lord Dyson’s findings in full.

“Although the report states that Diana, Princess of Wales, was keen on the idea of an interview with the BBC, it is clear that the process for securing the interview fell far short of what audiences have a right to expect. We are very sorry for this. Lord Dyson has identified clear failings.

“While today’s BBC has significantly better processes and procedures, those that existed at the time should have prevented the interview being secured in this way. The BBC should have made greater effort to get to the bottom of what happened at the time and been more transparent about what it knew.

“While the BBC cannot turn back the clock after a quarter of a century, we can make a full and unconditional apology. The BBC offers that today.”

BBC Chairman, Richard Sharp says: “The BBC Board welcomes the publication of Lord Dyson’s report which it unreservedly accepts. There were unacceptable failures.

‘We take no comfort from the fact that these are historic. The BBC must uphold the highest possible standards. I want to thank Lord Dyson for the thoroughness and diligence of his work.”

‘The BBC is today writing to a number of individuals involved or linked to these events to apologise directly. We recognise that it has taken far too long to get to the truth.

‘The 1995 Panorama interview received a number of awards at the time. We do not believe it is acceptable to retain these awards because of how the interview was obtained.’

The report and associated annexes are published here.

Glasgow student is youngest ever winner of BBC’s Mastermind

Last night’s BBC One Mastermind final saw Jonathan Gibson, a 24-year-old student from Glasgow, crowned the youngest ever Mastermind Champion since the show began in 1972.

Currently studying a PhD in Modern History at the University of St. Andrews, Jonathan (above) won by a margin of four points in the Grand Final – scoring a perfect 11/11 in his specialist subject, comedy song writing duo, Flanders and Swann.

Jonathan’s other specialist subjects throughout the competition were Agatha Christie’s Poirot in the heat and William Pitt the Younger in the semi-final. He scored perfect scores on all three specialist subjects, as well as a perfect general knowledge score in his semi-final round.

Monday’s grand final was John Humphrys’ last episode as host of Mastermind. John presented 735 episodes and asked more than 80,000 questions during that time.

The new series with newly-announced presenter Clive Myrie, a BBC news journalist and regular presenter of the BBC News at Six and Ten, at the helm will be filmed in Belfast in the summer and will return to viewer’s screens on BBC One and BBC iPlayer later this year.

OFCOM to examine BBC role in Holyrood Elections campaign

Salmond says: “The BBC are the broadcasting Bourbons – they have learnt nothing from their blatant bias of 2014”

The BBCs coverage of the Scottish election campaign and what has been described as its “virtual blackout” of ALBA will be the subject of special Ofcom election Committee hearing today (Friday 23rd April).

ALBA leader Alex Salmond said: “The BBC’s record as a public service broadcaster in Scotland is lamentable and there is no better illustration than their conduct during this Scottish election.

“However, they are no longer a law unto themselves and I am grateful to Ofcom for convening an emergency meeting of their Election Committee to consider BBC coverage – or more accurately, lack of coverage – of ALBA. It is much appreciated that Ofcom have responded so quickly in fulfilling their responsibilities to ensure fair and balanced coverage of the Scottish campaign.

The exclusion of ALBA from the leadership election debates is deplorable but even worse is the blackout from the news on a daily basis.

“On the odd occasion when they deign to interview ALBA representatives, the tone of the interviews has been unremittingly hostile.

“Aggressive questioning is perfectly acceptable if part of a range of coverage. However, inaccurate smearing is quite another when it dominates the few interviews BBC apparatchiks deign to grant ALBA.

“The BBC even allow smearing of ALBA by the other party representatives who are covered every day in every election programming with not even attempts by the interviewers to maintain any semblance of balance.

“Given that the BBC has fine some journalists and producers still working for them, we can only conclude that this is now the official house style to denigrate ALBA and the quest for Scottish independence. Indeed it is obvious that some journalists are asking questions to editorial direction.

“BBC outlets dominate broadcasting coverage and that means they dominate the election campaign during a pandemic. They have ample time and opportunity to show fairness to new parties emerging onto the political scene.

“The fact that they have so blatantly and so arrogantly failed to do so, shows that they are now a de facto state broadcaster rather than a public service one. The day that Greg Dyke was effectively sacked as Director General in 2004 is the day that the rot set in to the BBC and it has been downhill ever since.

“The BBC disgraced themselves in their coverage of the 2014 referendum and like the Bourbons they have learnt nothing.

“Every other broadcaster regulated by Ofcom have at least made some attempt at balance in their coverage and are not the subject of complaint by ALBA.

“STV for example did not (wrongly in ALBA’s view) include ALBA in their leader’s debate but did interview an ALBA MP immediately afterwards. Other radio and television outlets have all included ALBA in their round of leadership interviews and on a reasonably fair basis with the other parties.

“Ironically one of the BBC’s many personal attacks on me is that I co-host a political programme which is broadcast on RT. That programme, produced independently by a Scottish company, is a model of fairness and balance compared with anything the BBC now seem remotely capable of.

“ALBA are now calling time on the BBC exactly in the interests of political fairness and balance.”

Antiques Roadshow is coming to The Botanics

We’re delighted to announce that the BBC Antiques Roadshow is coming to the Royal Botanic Garden Edinburgh!Do you have hidden treasures waiting to be uncovered?

Join us in over 70 acres of beautiful landscape to discover some fascinating stories.Find out more at: www.rbge.org.uk/antiquesroadshow#AntiquesRoadshow

Fiona Bruce and the BBC Antiques Roadshow team are set to come to the Royal Botanic Garden Edinburgh later this year for the 44th series of the much loved family favourite.

Due to the ongoing COVID-19 pandemic the team are once again asking members of the public who’d like to participate to share their stories online. The series will be filmed on a closed set with an invited audience only to ensure the safety of guests, production and the wider public. Successful applicants will be invited to attend a recording session where they will share their items with a Roadshow expert who will be able to reveal more about the craftsmanship, history and provenance of each piece – as well as the all-important value.

Share your story

Returning for her 14th year at the helm, Fiona Bruce acknowledges the team’s success at recording the show under challenging circumstances in 2020 and goes on to encourage people to apply to be a part of the programme in 2021:

“We were thrilled that we managed to make a series of the Antiques Roadshow last summer despite all the difficulties of filming during the pandemic . Hopefully things will be easier this summer though life may not yet be back to normal by the time we start filming . So if you have an item that you’d like to bring along to the Roadshow, do please get in touch with us beforehand. Here’s hoping for a summer of great finds!”

Series Editor Robert Murphy said:

“We can’t wait to see what long lost treasures and family heirlooms might be lurking in the attic or gathering dust on a shelf. Sometimes it’s the most unexpected items that catch our interest – a silk escape map that belonged to a Caribbean airman in the Second World War, a 19th century guitar, a vintage movie poster, even old Star Wars toys! What mystery objects have you found during that lockdown clear-out? Get in touch and you’ll have a chance of being invited to the Roadshow this summer to find out more without even having to queue! We look forward to hearing from you.”

More information and frequently asked questions can be found at the Antiques Roadshow website or on the show’s Facebook page.

Driving Down Memory Lane

NEW SURVEY FOR TOP GEAR HIGHLIGHTS THE FAMILY ‘MOTORING MEMORIES’ THAT COULD SOON BE LOST TO HISTORY

Classic in-car ‘I-Spy’ style games, parents bickering over directions and children’s cries of ‘are we there yet?’are now all part of a bygone age of motoring according to a new study.

  • Survey into the history of family car travel identifies the motoring experiences that younger generations will never encounter   
  • Research reveals six in ten (63%) adults aged 40 and over cherish childhood memories of family outings by car  
  • 60% say the most honest and heartfelt chats with family take place in the car  
  • Study marks the launch of a new series of hit BBC One motoring show Top Gear on Sunday 14th March  
  • First episode sees presenters Paddy McGuinness, Freddie Flintoff and Chris Harris drive their old family cars as they reminisce about their childhood motoring memories 

Mum and Dad bickering over maps and directions, playing ‘I Spy’ style car games with the kids and using wire coat hangers for replacement aerials are now all part of a bygone age of motoring, according to a new survey released today.  

The research for Top Gear into family car travel over the last 40 years reveals a seismic change between generations and identifies the in-car travel experiences that could soon be consigned to the history books.  

Tuning in the car stereo, picking up hitchhikers and the plaintive cries of ‘are we there yet?’ from listless children are also listed among the motoring expereince wthe motoring experiences that younger generations are unlikely to encounter.  

The survey of 2,000 UK adults aged 40 and over was commissioned by BBC Studios to mark the start of the 30th series of flagship BBC One motoring entertainment show Top Gear on Sunday 14th March. 

In the series opener, presenters Paddy McGuinness, Freddie Flintoff and Chris Harris drive their old family cars and reminisce about their childhood motoring memories. 

The top ten family car travel experiences which have been lost to history:   

  1. Unfurling of maps and arguments between parents over directions (54%) 
  2. One CD or tape in the car that you had to listen to every single time you went on a drive (53%) 
  3. Pre-planning routes (39%) 
  4. Using a coat hanger as a radio aerial (39%) 
  5. Using the cigarette lighter for its original intended purpose (35%) 
  6. Endless tuning to get a radio signal (34%) 
  7. Classic ‘in car’ games such as ‘I Spy’ (34%) 
  8. Picking up hitchhikers (30%) 
  9. The rallying cry of ‘are we there yet?’ (24%)
  10. His and hers windscreen stickers (sunscreen strips) (23%)

Bygone experiences which just missed out on a top 10 placement included changing your own spare tyre (23%), the discovery of local radio stations being picked up as you drive through a hilly region (19%) and going for a Sunday family ‘leisure drive’ (19%). 

The survey also revealed that the countless hours spent on childhood car journeys hold vivid and cherished family memories for the vast majority (68%) of British adults.   

In car games such as ‘I Spy’ and imaginative checklists to spot road signs were also named as the most fondly remembered ‘motor memories’ of a now bygone era (67%) and whilst it may have been their parent’s worst nightmare the rallying cry of ‘are we there yet’ still has a place in our hearts, with over half of those surveyed (56%) saying it was one of their most vivid family road trip memories.  

Conversely, arguments between parents over directions (44%), endlessly tuning to find radio stations (43%) and arguments over what radio station to listen to (37%) are the experiences we miss the least.  

Paddy McGuinness commented: “Kids now will never witness the delights of an A to Z or the games of eye spy in a very warm car.

“It was great to take a drive down memory lane in our old family cars for the new series.  One thing we all recalled with huge affection was the heartfelt chats we had with our parents on those long car journeys when we were growing up.”

The research, launched ahead of Mothers’ Day, reveals that over half of us find it easier to have deep and meaningful conversations with family whilst on a car journey.  

53% of respondents recall memorable heart-to-hearts with mum on the road whilst 47% also delved into deeper ‘in-car’ conversations with their fathers.  Six in ten of those surveyed said they connected most with their parents while chatting in the car. 

Clare Pizey, Top Gear’s Executive Producer said: “As this new survey would seem to prove, whilst long car journeys back in the day took for ever, weren’t always very comfortable – or indeed safe given lots of us didn’t have rear seat belts – what they did have was loads of family chats and games that have made precious memories

“Fred, Chris and Paddy certainly felt like they were driving down memory lane when they drove their Dads’ cars recently and they all remembered just being with their parents in the car very fondly.”

Further findings revealed that 59% of Brits now identify satellite navigation aids as the number one piece of modern tech they would not want to live without followed by Hi-tech entertainment systems (12%) and sophisticated security features (8%).  

The new four-episode series of Top Gear, produced by BBC Studios, returns to screens this Sunday 14 March and will feature: a titanium-shoed presenting team being dragged down a Scottish runway by The Stig driving their cars; a tribute to the most famous and least well-known Bond cars; Freddie racing in the battery-powered-off-road Extreme E against a Jetpack man; and a ‘Mid-life Crisis Cars’ episode involving bicycles, lycra and jet skis! 

Top Gear starts this Sunday 14 March at 8pm on BBC One and BBC iPlayer

BBC to offer major educational support during lockdown

“Education is absolutely vital – the BBC is here to play its part and I’m delighted that we have been able to bring this to audiences so swiftly.”

The BBC is set to deliver the biggest education offer in its history across more of its platforms. It will bring together BBC Two, CBBC, BBC Red Button, BBC iPlayer and online to deliver a new education offer to children, teachers and parents as a third national lockdown begins.

Reacting quickly to the news of UK schools moving to remote learning, the new offer from the BBC will ensure all children can access curriculum-based learning, even if they don’t have access to the internet.

Starting on Monday 11 January, each weekday on CBBC will see a three-hour block of primary school programming from 9am, including BBC Live Lessons and BBC Bitesize Daily, as well as other educational programming such as Our School and Celebrity Supply Teacher and much loved titles such as Horrible Histories, Art Ninja and Operation Ouch.

BBC Two will cater for secondary students with programming to support the GCSE curriculum, with a least two hours of content each weekday.

Content will be built around Bitesize Daily secondary shows, complemented by Shakespeare and classic drama adaptations alongside science, history and factual titles from the BBC’s award-winning factual programming units.

Bitesize Daily primary and secondary will also air every day on BBC Red Button as well as episodes being available on demand on BBC iPlayer.

Tim Davie, BBC Director General, says: “Ensuring children across the UK have the opportunity to continue to follow the appropriate core parts of their nation’s school curriculum has been a key priority for the BBC throughout this past year.

“Education is absolutely vital – the BBC is here to play its part and I’m delighted that we have been able to bring this to audiences so swiftly.”

This TV offer sits alongside a wealth of online content which parents, children and teachers can access when and where they need it:

  • For primary, BBC Bitesize online has an expanded offer of structured lessons in Maths and English for all year groups – these can be used at home or in the classroom. ‘This Term’s Topics’ also covers other curriculum subjects and curates learning content that works for the Spring curriculum. This content can be easily incorporated into a learning plan or used to explore different topics at home. Visit bbc.co.uk/bitesize, click on the year group and subject and all the content is there.
  • For secondary pupils, Bitesize is also home to two-week learning packs for English and Maths in KS3 (years 7, 8 and 9) as well as This Term’s Topics for other subjects to be used at home or to support teachers in the remote classrooms.
  • For students in Years 10 and 11, the Bitesize GCSE offer allows students to pick their exam board and subject to find everything they need to help with their studies. Visit bbc.co.uk/bitesize/secondary for details.

Oliver Dowden, Secretary of State for Digital, Culture, Media and Sport, says: “The BBC has helped the nation through some of the toughest moments of the last century, and for the next few weeks it will help our children learn whilst we stay home, protect the NHS and save lives.

“This will be a lifeline to parents and I welcome the BBC playing its part.”

Educational content for all nations will also be available.

Call The Midwife is top Christmas television choice (after The Queen’s Speech)

BBC One secured the top five most watched programmes, and seven out of the top ten, as audiences turned to the channel across the Christmas Day.

BBC One was the channel of choice showcasing a range of entertaining programmes across drama, comedy and entertainment.

Kate Phillips, Acting Controller of BBC One, says: “BBC One had the most popular show on Christmas Day as audiences escaped to Poplar for the Call the Midwife special.

“I’m really proud of the range and quality of programmes we’ve shown across this special day. BBC One entertained the nation and provided something for everyone to enjoy after a particularly difficult year.”

Christmas Day ratings 2020: Top ten programmes

RankProgrammeChannelMillions
1The Queen’s Christmas BroadcastBBC One6.3
2Call the MidwifeBBC One5.4
3Blankety Blank Christmas SpecialBBC One5.3
4Strictly Come Dancing Christmas CountdownBBC One4.9
5The WheelBBC One4.7
6Coronation StreetITV4.5
7Mrs Brown’s BoysBBC One3.8
8EmmerdaleITV3.6
9EastEndersBBC One3.5
10The ChaseITV3

BBC Sounds announces record listening figures during lockdown

Grounded with Louis Theroux was the most popular podcast during a record period between April-June 2020, which saw 313 million plays of all content on BBC Sounds across radio, podcasts and music mixes.

  • Other top podcasts include That Peter Crouch Podcast, The Coronavirus Newscast, Match of the Day: Top 10 and Fortunately with… Fi and Jane
  • Podcasts which attract a higher proportion of under 35 listeners include Mandemic, The Gemma Collins Podcast, James Acaster’s Perfect Sounds and Scarlett Moffatt Wants to Believe with 6 Degrees from Jamie and Spencer topping the list
  • The huge popularity of Normal People was reflected in audio too – it was the Normal People series which put our TV companion podcast Obsessed With… into the top ten and Normal People The Soundtrack was one of our most listened to music mixes too
  • BBC Sounds saw a huge 1.4m increase – double previous quarter – in music mix plays with Radio 1’s Big Weekend UK 2020 and Glastonbury keeping listeners entertained at home during what should have been festival season

New data for Q2 2020 shows an average audience of 3.4 million weekly users across the app, website and voice activated devices. There was a record 136 million plays of on-demand radio programmes and podcasts in this quarter, up 13 million on last quarter, and 2.7 million plays of music mixes, a 1.4m increase and over double the previous quarter.

Many listen to our radio stations on BBC Sounds with 55 percent of overall plays and 65 percent of all listening hours being for live content on BBC Sounds.

Jonathan Wall, Controller of BBC Sounds, says: “The extraordinary circumstances of these months during lockdown and the disruption to people’s lives is reflected in these latest figures and the most popular content.

“I’m really glad we’ve been able to give listeners some real treats to enjoy such as Louis Theroux’s brilliant first podcast, hours and hours of Glastonbury and Big Weekend sets and more ways for fans to indulge in drama hits such as Normal People.” 

On-Demand Radio Programmes

As with the previous quarter, Radio 1’s Dance Anthems continued to be the most popular on-demand radio programme with under 35s with BBC Radio 1 Anthems, Elis James and John Robins and Desert Island Discs also on the list. 

The Archers topped the chart for all audiences overall.

This quarter, 1Xtra’s Snoochie Shy comes out on top with the highest proportion of under 35 listeners for on-demand radio programmes.

Music Mixes 

During Q2 there were 2.7 million plays of music mixes on BBC Sounds, over double the amount of plays compared to the previous quarter. Sounds of the 90s with Fearne Cotton came out on top during this period, while Radio 1’s Big Weekend and Glastonbury were second and third on the list with their ‘at home festival’ experience attracting many listeners.

Podcasts 

Grounded with Louis Theroux was the most listened to podcast this quarter, proving popular with listeners as the documentary giant tried his hand at podcasting by interviewing the likes of Helena Bonham Carter, Lenny Henry, Boy George, KSI and Miriam Margolyes. 

Other new titles that launched during this quarter/at the end of last that are amongst some of the most popular include: Match of the Day: Top 10, Bitch Bitch Bitch with Matt Lucas and Homeschool History.

That Peter Crouch Podcast and Match of the Day: Top 10 are first and second most listened to podcasts for under 35s.

Continuing titles that remain huge hits for all adults and for under 35s include You’re Dead to Me, Tailenders and Evil Genius with Russell Kane.

The TV companion series Obsessed With… continued to be popular, with the majority of listeners this quarter enjoying the Normal People podcast – demonstrating with both the success of Normal People The Soundtrack and Obsessed With… Normal People podcast on BBC Sounds, people couldn’t get enough of the hit series this summer.

BBC podcasts and radio programmes on other platforms

In total there were over 240 million global podcast downloads across the world during this quarter, an increase in 10 million from last quarter.

The Global News Podcast (BBC World Service), The Documentary Podcast (BBC World Service) and In Our Time (Radio 4) continue to be the most popular three titles.

BBC launches Tiny Happy People initiative

The BBC has launched Tiny Happy People, a five-year initiative backed by Her Royal Highness The Duchess of Cambridge, to support parents and carers in developing the language and communication skills of 0-4 year old children.

  • Initiative backed by HRH Duchess of Cambridge who says Tiny Happy People resources are ‘gold dust’ for parents
  • Range of free online tools including fun activities, videos, articles and quizzes launched to support development of under-fives language and communications skills
  • Celebrities on board include Jenny McAlpine, Kieron Richardson, JB Gill, Jess and Dom Lever, Annie Price and Louise Pentland

At the heart of the initiative is a simple message – talk to children from as early an age as possible.

Tiny Happy People offers a wide range of free films, articles, quizzes and parenting tips that have been specially designed with experts to help to nurture children’s language right from pregnancy.

To help launch the initiative, Her Royal Highness recently met with families involved to hear about their experiences of parenting, their contribution to the campaign and how the Tiny Happy People resources and activities have been helping them.

One of the parents she spoke with, Ryan, and his 8 month old daughter Mia, explained how Tiny Happy People had helped him to identify that Mia has five different cries.

Speaking to BBC Breakfast’s Louise Minchin, The Duchess said: “He’s learnt a huge amount from Tiny Happy People… It’s information like that I wish I had had as a first time mum, it’s gold dust really for families to be given those tips and tools to be able to use, particularly in those first five years.”

The Duchess also spoke of the help that parents receive following their baby’s birth from midwives and health visitors, but that there is a then a gap before they start school which is where they really need the support from initiatives such as Tiny Happy People.

The full film of The Duchess meeting with the families can be seen on BBC Breakfast from 6am this morning.

Her Royal Highness has been involved with Tiny Happy People for a number of months, having visited the Tiny Happy People team last November to take part in development sessions and to learn more about the production process.

The Duchess helped in the character and background development for two animations on parenting, which are now available on the Tiny Happy People website about making eye contact with babies and singing to babies.

Recognising the significance of the project to supporting parents as they guide their children through the earliest years of life, The Royal Foundation of The Duke and Duchess of Cambridge will collaborate with the BBC as they develop and roll out Tiny Happy People.

Also supporting the initiative are a number of celebrities who are using the activities to build their own infants’ communication skills. The celebrity parents involved are soap stars Jennie McAlpine and Kieron Richardson; singer and farmer JB Gill; former Love Islanders, Jess and Dom Lever; BBC Three presenter Annie Price; and Louise Pentland, who was voted the UK’s favourite mum influencer last year.

The free digital resources being offered by Tiny Happy People are easy to use and incorporate into everyday routines.

The short films, articles and quizzes cover, in a bitesize way, the science behind baby brain development. There are lots of fun activities to do with both babies and toddlers to support language development and parent well-being along with great tips for new and soon-to-be parents.

Tony Hall, BBC Director-General, says: “We couldn’t be more proud of the part we’re playing in this amazing partnership. Growing up happy and healthy is the greatest gift we can give to any child.

“This campaign embodies our mission to inform, educate and entertain. The BBC has created hundreds of videos and written content that we hope will make a real difference.”

James Purnell, BBC Director, Radio & Education, says: “Early years language provides the foundation for all aspects of a child’s life – right into adulthood.

“Tiny Happy People is a major, long term education commitment from the BBC to help close the under-fives language and communication gap and help give kids the best chance in life. We’re all so proud of it and look forward to seeing parents and carers from across the UK using the materials.”

Evidence shows that more than 1 in 4 children (27%) in England do not reach the necessary level of literacy development (language, communication and literacy skills) by the time they start primary school, rising to more than 1 in 3 (42%) in deprived areas. The picture is similar across all nations of the UK.**

Research also shows that once children start behind, they stay behind, affecting performance in school, job prospects and even life expectancy.

However, evidence also shows that parents and carers can make a big difference if they’re supported in the crucial early years – and if children develop language and communication skills before they start school, they have every opportunity to thrive.

Working with a coalition of partners, BBC Education through Tiny Happy People has the ambition to make a significant contribution to halving the number of children in the UK who do not reach the required developmental outcomes in literacy by the end of their reception year.

Those partners include academics, healthcare professional bodies, The Royal Foundation, Public Health England, The National Literacy Trust, The Education Endowment Foundation, The National Lottery Community Fund and KPMG.

All of Tiny Happy People’s resources are rooted in evidence and have been developed with the help of leading experts in the fields of child and language development to ensure parents and carers are being offered the best advice.

They include The Royal College of Speech and Language Therapists, The Institute of Health Visiting, The Royal College of Midwives, I CAN, early years practitioners through the Greater Manchester Combined Authority, and speech and language academics at The University of Liverpool, University of Sheffield, and LuCiD.

For more information about Tiny Happy People, please visit the website and follow on Instagram.

As part of Tiny Happy People’s launch, CBeebies Bedtime Stories will be broadcast Bedtime Stories read by celebrity supporters, Jennie McAlpine (July 14), Annie Price (July 15) and JB Gill (July 16).

In October 2019, Tiny Happy People was rolled out across Greater Manchester in partnership with the Greater Manchester Combined Authority. Together we created hubs across the authority where we introduced Tiny Happy People champions to work with frontline professionals and parents to embed Tiny Happy People activities into communities. This has provided a blueprint for a total of five new hubs that will be created in communities across the UK every year for the lifetime of the initiative.