Use expiring stamps to bring a moment of joy
It’s seven days before millions of non-barcoded Royal Mail stamps become invalid, and the UK’s Greeting Card Association is asking Brits to use one of those stamps this week to change someone’s life.
Before the 31 July expiration date, the GCA, which is proud to represent many local high street card retailers, is encouraging people this week to make a ‘card commitment’, using one of those stamps to bring the power of thoughtfulness to someone who really needs it.
“Sending and exchanging cards promotes wellbeing and mental health, lighting up the life of recipients and senders alike,” said GCA chief executive officer Amanda Fergusson.
“What’s more that simple act nurtures local independent businesses on the high streets we all love, supports local charities and organisations in the communities we care for and helps protect the Royal Mail delivery service we all treasure.
“The use of an expiring stamp next week to connect with someone who would love to know you’re in their thoughts, would be a small act that may have an incredible impact,” added Amanda.
The GCA will encourage Brits making a #Cardmitment this week to share their card-sending stories on the GCA’s Instagram site and social media feeds of its 500 members – from small high street card retailers to some of the largest publishers in a creative industry worth over £1.5bn to the UK economy.
The altruistic act of sending a card can be powerful, reducing the sender and recipient’s negativity, stress and loneliness, and promoting positive mental health.
Sending greeting cards can be a way to spread kindness and positivity, and doing so makes the sender and recipient feel connected, and better about themselves.
The suggestion marks the beginning of a significant GCA #Cardmitment campaign that, over the coming months, will highlight how powerful the simple, British act of sending a card can be to individuals, communities and society.
#Cardmitment
