Tag: awareness raising campaign

‘Street Nipples’ appear on Edinburgh pavements to launch Breast Cancer Awareness Month

“If you don’t look for it, you could miss it”: pavement studs across the UK transform into nipples for October as Breast Cancer UK urges everyone to check their breasts via creative campaign

This Breast Cancer Awareness Month, British pavements are bearing all. Pavement studs across London, Manchester and Edinburgh, which often go unnoticed, are being transformed into nipples as part of a bold conversation-starting initiative from Breast Cancer UK.

Designed to stop people in their tracks, the charity is taking its plea for cancer prevention to the streets (quite literally) in a nationwide ode to the importance of early detection.

Breast cancer is estimated to affect 1 in 7 women in the UK in their lifetime, yet studies tell us that at least 30% of these cases could be prevented. Breast Cancer UK is dedicated to prevention, empowering people with the knowledge and tools to reduce their risk, and is championing early detection as a lifesaving step through its new ‘Street Nipples’ campaign. 

The attention-grabbing breast stencils that can be spotted across England and Scotland are created with reverse clean graffiti, a technique that uses pressure washers rather than paint to ensure an eco-friendly, chemical-free finish.

Though the head-turning art will disappear naturally over time, the message will continue to resonate long after the artworks have faded away: If you don’t look for it; you could miss it.

An interactive map of the nipple artworks is available here, helping people track down the designs, of which there are 20 in London, 15 in Manchester, and 15 in Edinburgh.

Those who spot and share a snap on social media using #StreetNipples, tagging @breastcanceruk and giving the account a follow will also be entered into a prize draw to win a selection of Breast Cancer UK merch.

Thalie Martini, CEO of Breast Cancer UK, stresses that awareness means empowerment: “We know that at least 30% of breast cancer cases are preventable, but for those that are not, it’s vital to know the signs.

“We are concerned that many women in the UK are forgetting to check what’s right in front of them. That’s why this Breast Cancer Awareness Month, we are taking to the streets to urge women to take their health, quite literally, into their own hands.”

Breast Cancer UK knows that changes to lifestyle and environment could help significantly reduce the risk of breast cancer, which is why the charity continues to empower individuals through education, research and advocacy.

These small but powerful changes include having a balanced diet, maintaining a healthy weight, doing regular physical activity, limiting alcohol intake, and reducing your exposure to harmful chemicals.

Whilst prevention is the focus of the charity, it recognises that preventative measures aren’t always enough, and catching breast cancer early through self-examination is critical.

This is why Breast Cancer UK stresses the urgency of recognising when something’s not right. Catching breast cancer early can save lives, but too often, signs go unnoticed – just like the street studs that are being transformed.

Breast Cancer UK’s ‘Street Nipple’ artworks can be spotted across London, Manchester and Edinburgh from 1st October to mark Breast Cancer Awareness Month until they naturally fade.

Make 2nds Count: Secondary Breast Cancer Awareness Day

Vital education needed for the forgotten cancer marked on 13th October each year 

Woeful ignorance of secondary breast cancer requires more than just a single awareness day today (October 13) to educate the public about this forgotten form of the disease. 

Charity Make 2nds Count which is leading a campaign to highlight secondary breast cancer, a disease currently killing 1000 women a month in the UK, says it needs to be a year-round initiative to prevent lives being destroyed. 

Secondary breast cancer – also known as metastatic, advanced or stage IV breast cancer – is a cancer that has spread beyond the breast to other parts of the body.  On average there are around 35,000 patients in the UK currently living with this form of cancer. 

But a YouGov poll, commissioned by the charity to coincide with Secondary Breast Cancer Awareness Day, revealed just how uninformed the public is:  

  • Almost two-fifths (38%) of the British population are ignorant about secondary breast cancer , and 21% are aware of secondary breast cancer yet know nothing of the disease’s common signs/symptoms  
     
  • More than 40% of respondents don’t know the incidence of this form of the disease, whilst 11%are  under the impression that it is rare.  
  • 44% of those polled think, wrongly, that young women – those aged 15-39 – have the best chance of survival and a third have no idea who lives longer after diagnosis. 
     
  • Common symptoms can initially be attributed to other health conditions, such as arthritis, and a quarter of people surveyed believe that more than 25% of patients with a history of primary breast cancer have initially been treated for another condition before their secondary breast cancer diagnosis. 

Emma Hall, Head of Fundraising and Engagement, Make 2nds Count, says much media coverage has focused on checking for primary breast cancer but not for secondary.

She explained: “So people are not being informed about the different signs and symptoms to look for. We need more education, support and research, and understanding that with secondary breast cancer you won’t be cured, you can only be treated.” 

Make 2nds Count founder Lisa Fleming, 38, of Edinburgh, had no previous breast cancer diagnosis, warning signs or lump when she was told she had primary and secondary breast cancer. It had already spread to the majority of her bones and swiftly spread to her brain.  

She says: “We desperately need people to be aware of this forgotten form of breast cancer. We need to change the narrative, raise awareness of the signs and symptoms of this disease and in turn save lives. And that needs to happen all year round, not just on an annual awareness day. 

“Primary breast cancer is well documented. Secondary breast cancer is incurable. It’s like a relative that no one really wants to speak about but without education this disease will continue to destroy the lives of so many.” 

Professor David Cameron, Professor of Oncology at Edinburgh University and a board member of Make 2nds Count says: “We have made remarkable progress in the education of signs and symptoms, treating and curing primary breast cancer. 

“However, secondary breast is complex, no diagnosis is the same, and no patients’ journeys are the same. Although it can be treated, and we have made much progress in more and better treatments, it still has no cure.

“We need to make sure that information on secondary breast cancer is readily available and there is more dedicated research and accessible trials.”