Tag: auld enemy

Scotland 1 England 0!

= Scottish legend Ally McCoist gets One over on England rival Jermaine Jenas In a hilarious stitch up ahead of the England v Scotland game =

= Heineken joins the hugely anticipated UEFA EURO 2020 England v Scotland clash with a wind-up that leaves Jermaine in hysterics =

  • England legend Jermaine Jenas believed he had been invited by Heineken to model a bespoke commemorative suit to celebrate 60 years of the European Championship
  • The tailor-made suit was unveiled at a photoshoot, with Jermaine thinking it was being presented ‘live’ by Scottish TV sports reporter Emma Dodds
  • What Jermaine couldn’t see was the jacket switch orchestrated by his Scottish rival and fellow pundit Ally McCoist to bear a giant Scotland flag on the back
  • The surprise twist on Jermaine was released today from Heineken, Official Partner of UEFA EURO 2020 to celebrate fans of England and Scotland finally back together to enjoy the fun in rivalry when the two nations compete on the 18th June https://youtu.be/nJZREon4_98

England v Scotland is the oldest and most intense rivalry in the history of international football. The last time the two sides met in the European Championship was at Wembley in 1996, which was an epic encounter that saw England win 2-0, on the day. With the rival sides set to meet again at Wembley on 18th June, Scots fans will be desperate to get a victory over the ‘Auld Enemy’. 

To celebrate the impending clash and bring to life the fact that football isn’t half as fun without your rivals, official UEFA EURO 2020 Partner Heineken teamed up with Scottish football legend Ally McCoist to stitch-up England rival and fellow pundit Jermaine Jenas into the ultimate friendly wind-up – posing in a tailor-made suit emblazoned with The Saltire across the back.

Ally is the passionate Scot who scored Scotland’s last goal in a Euros tournament and was on the field when England beat Scotland in 1996. His mate and fellow pundit Jermaine is the stylish former England international, who seamlessly crossed over into the world of broadcasting. 

Ally teamed up with Heineken to convince Jermaine that he’d been given the honour of modelling a specially made commemorative suit to mark the 60th anniversary of the European Championship.

What Jermaine was not to know was that Ally was directing the suit design, photo shoot and a fake live broadcast behind the scenes. In classic Scottish style, Ally enlisted fellow Scot, sports presenter Emma Dodds, to host a ‘live broadcast’ of Jermaine’s glossy photoshoot.

The ruse began with a fitting at a renowned Savile Row tailor, where Jermaine was measured by an over-assertive tailor, played by an actor. Having obtained Jermaine’s measurements, Ally briefed the tailor to provide the surprise addition to the beautifully cut suit – a giant Saltire (Flag of Scotland) embroidered on the back.

Jermaine has been the subject of many a fashion shoot but became increasingly unsettled and distracted by the peculiar behaviour of the tailor on set and by the questions fired at him by Emma. With Jermaine distracted, he had no idea that the jacket had been switched, resulting in him obliviously posing in Ally’s Scottish masterpiece. 

When Emma asks Jermaine to check out the back of the jacket on the monitor, he instantly realises he’s been duped, which is the cue for Ally, accompanied by a piper playing Scotland the Brave, to storm the set. At the end, Jermaine, Ally and Emma celebrate the moment by sharing a Heineken and having a laugh together as they look ahead to the hugely anticipated clash.

Jermaine Jenas said: “I was very flattered to be asked to model the anniversary suit, it was made by a brilliant Savile Row tailor. I like my fashion and nothing seemed out of the ordinary about the shoot until I realised that I was being broadcast with the flag of our biggest rivals spread across my back!

“When Ally appeared out of nowhere, the penny dropped as there were a few other Scottish references throughout the day. Hopefully, England will take the victory on 18th June and that might keep even Ally McCoist quiet!”

Ally McCoist said: “Jermaine is a dapper fellow who can strike a pose even better than he could a football. We just knew he wouldn’t be able to resist the offer of tailor-made suit and a photoshoot.

“Everyone present could see what was on his back apart from him and I took great pleasure in getting him to model it for the camera. Jermaine’s face was an absolute picture when he realised he’d been stitched up. This is a victory for the Scots and I’ll raise my glass for another one at Wembley!”

Emma Dodds said: “I’ve never had so much fun seeing an interviewee unsettled by the carefully planned comments and distractions going on around. Jermaine is normally so calm and composed in front of the camera, but he looked very confused. Let’s hope that the Scots unsettle England in the same fashion when they meet on the pitch!”

Michael Gillane, UK Marketing Director for Heineken commented: “This is the oldest rivalry in world football and fans of both nations have been enjoying the passion and drama of it for generations.

“We’ve all missed live football and to be able to come back together and enjoy the friendly rivalry once again, really makes the experience all the richer. We’ve had to wait an extra year for the kick-off and as Official Partner for the UEFA EURO 2020 this is a unique occasion for fans to finally come back together, get behind their team and enjoy the rivalry over a Heineken once more.”

The activation is part of a wider global campaign from Heineken, ‘Finally Together’ which recognises the long-awaited reunion with fans, and the rivalries that go alongside – bringing energy and positivity to the sport and fans alike.

'Auld enemy' clash to help boost Ebola response

Government to match up to £5 m of public donations to UNICEF’s Ebola appeal

shake handsThe British government will support a major fundraising appeal to help children who have been made orphans because of Ebola in Sierra Leone.

Up to £5 million of donations from members of the British public to UNICEF’s Ebola appeal will be matched by the UK Government, providing urgent support for families and children living under the threat of the disease.

Building on the success of SoccerAid, UNICEF, the world’s leading children’s organisation, will use the upcoming Scotland v England football match to boost their emergency appeal. Britain and Sierra Leone share a mutual love of the beautiful game, making this appeal particularly poignant due to the fact that football matches in Sierra Leone have been cancelled since August.

Ebola has put thousands of children in danger with many being orphaned by the disease. With schools closed, children have been cut off from their friends and many are fighting for survival on a daily basis. This funding will help care for and protect some of the most vulnerable children, especially those who have lost their parents and are in desperate need of food and other supplies.

Prime Minister David Cameron said: “The UK has secured real action from G20 leaders here in Brisbane but the generosity of the British people in helping those caught up in the Ebola crisis in West Africa has been second to none. That’s why we will match up to £5m of the money raised during Tuesday’s match, helping to make a real difference to the families and children living under the threat of the disease.”

International Development Secretary Justine Greening said: “This week’s Scotland v England match will give the British public the chance to show their support for UNICEF’s Ebola appeal in Sierra Leone.

“By matching pound for pound all public donations to the appeal we will help UNICEF give double the support to children who have been orphaned and had their lives turned upside down by this dreadful disease.”

This is the second time the Government has activated the UK Aid Match Scheme in response to Ebola, underlining the unprecedented nature of this outbreak. The British people have already responded generously to the DEC appeal and again the government is helping this appeal go twice as far by matching donations from the UK public pound-for-pound.

The UK has committed £230 million to date supporting the global effort to contain, control and defeat the disease in Sierra Leone. This includes:

  • Supporting 700 treatment beds to help up to 8,800 patients over 6 months;
  • Opening up to 200 Community Care Centres where people who suspect they might be suffering from the disease can seek swift and accurate diagnosis and appropriate care;
  • Building, running and staffing three new labs in Sierra Leone to help check the spread of the deadly Ebola virus, quadrupling the number of tests that can be carried out every day;
  • Supporting NGOs on the ground to work with people to agree practices which will allow them to honour their friends and relatives, while ensuring bodies are safely buried;
  • Doubling the number of burial teams in Freetown – and providing twenty more across the country. We have already made extensive progress on this, with UK support burial teams in the western area, which accounts for approximately a third of Sierra Leone’s population, are now burying 100% of reported bodies within 24 hours and,
  • Supporting a command and control centre to manage burials and Ebola patients across Freetown and the Western area.

In addition, RFA Argus and three Merlin helicopters are in Sierra Leone to deliver transportation and logistical support for medical teams and aid experts working in the country. In total, around 800 military personnel have been deployed to help with the establishment of Ebola treatment centres and an Ebola training academy.

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