Tag: Ambassador Cruise Line

If we could turn back time! 

Brits take a nostalgic look back to the 80s on Live Aid’s 40th anniversary

  • Survey reveals Brits’ most-loved 1980s songs, shows and memories.
  • Research also reveals average ticket prices for concert-goers have increased by over 500%.
  • Simple pleasures like ‘being able to call the doctor directly’ and ‘life without social media’ are much-missed.

Research* conducted by Ambassador Cruise Line has stepped back in time encouraging Brits to reflect on their favourite cultural moments from the 80s and reveal what they miss most about the era.

To mark the 40th anniversary of Live Aid on 13 July 2025, the affordable quality cruise line – which is staging a six-night Summer of ‘85 Revisited tribute cruise departing Bristol on Sunday# – asked the nation to share their thoughts on the music, TV and memories that defined a generation*.

From Wham! to Woolworths, caravan holidays to cassette tapes, the results paint a vivid picture of a decade that continues to resonate deeply with the Great British public.

From the silver screen to the radio waves, the 1980s delivered an explosion of creativity that people still just can’t get enough of. When asked to name their favourite entertainment from the era, responses from Brits read like a ‘who’s who?’ of zeitgeist-defining pop culture.

Going for a Song

13 July 2025 is set to mimic 13 July 2025 with blue skies and soaring temperatures, but when it comes to the nation’s most beloved 80s track by a British or Irish artist, it’s Christmas all year round with Wham!’s ‘Last Christmas’ named the UK’s favourite song according to the research.

There was a four-way tie for second place in the 80s Top 10, with ‘In The Air Tonight’  by Phil Collins – famed for playing both the Wembley and Philadelphia Live Aid shows – followed by Queen’s ‘A Kind of Magic’, taken from the Album of the same name after a Live Aid-driven ‘renaissance’; Bonnie Tyler’s ‘Total Eclipse of the Heart’ (originally written for Meat Loaf); and Chris de Burgh’s ‘Lady in Red’ taking up the remaining spots.

The Nation’s Favourite 80s Songs
1Wham!Last Christmas1984
2Phil CollinsIn the Air Tonight1981
3QueenA Kind of Magic1986
4Bonnie TylerTotal Eclipse of the Heart1983
5Chris Be BurghLady in Red1986
6Band AidDo They Know It’s Christmas1984
7George MichaelCareless Whisper1984
8Pet Shop BoysWest End Girls1986
9Dexys Midnight RunnersCome on Eileen1982
10Queen & David BowieUnder Pressure1981

TV Gold

On the small screen, the antics of everyone’s favourite wheeler dealers in Only Fools and Horses reigned supreme, with long-running perennial staples like Doctor Who and EastEnders following closely behind.

Gender preferences revealed that men leaned toward action and bawdy comedies like The A-Team and Blackadder, while women preferred dramas and music-based shows like EastEnders and Top of the Pops.

The Nation’s Favourite TV Show of the 80s
1Only Fools and Horses1981-2003
2Doctor Who1963-1989; 2005-present
3EastEnders1985-present
4Blackadder1983-1989
5The A-Team1983-1987
6Top of the Pops1964-2006
7Dad’s Army1968-1977
8The Young Ones1982-1984
9Grange Hill1978-2008
10The Two Ronnies1971–1987

Firm Film Favourites

The survey found that the magic of 80s movies hasn’t faded one bit over the last 40 years. Brits are still having the time of their lives with Dirty Dancing (1987), dubbing it their favourite film of the decade – with a notable 18% of women giving it top billing.

Action-packed blockbusters and feel-good favourites also made a strong showing, with Top Gun, The Karate Kid, E.T., Back to the Future and Die Hard proving that the 80s were a golden age for unforgettable storytelling, iconic characters and endlessly quotable lines.

The Nation’s Favourite 80s Movies
1Dirty Dancing1987
2The Karate Kid1984
3Top Gun1986
4Back to the Future1985
5E.T. the Extra-Terrestrial1982
6Die Hard1988
7Ghostbusters1984
8The Terminator1984
9The Goonies1985
10Beetlejuice1988

Live Aid Memories: Who Wants to Live Forever?

With Live Aid celebrating its 40th anniversary, the survey asked the British public which moment from the day that ‘rock and roll changed the world’ they’d most like to experience again. The most common responses included ‘Status Quo opening it with ‘Rockin’ All Over The World’; ‘Phil Collins on Concorde’; Paul McCartney performing ‘Let it Be’; David Bowie singing ‘Heroes’; and last, but not least, ‘Bob Geldof’s sweary rant’.

However, it will come as a surprise to absolutely nobody that Queen’s ‘electrifying’ performance ‘which showed other bands how to play to a live crowd’ topped the poll by a considerable margin.  ‘Freddie had the audience in the palm of his hand’ just about sums up the responses, making it clear there’s one band (and more specifically, one moustachioed maestro often cited as the greatest frontman to have ever lived) that people just can’t break free from…

Top Ten Live Aid Moments – Quotes
1One of the best live displays ever – the Queen performance and Freddie Mercury having 100,000 people in the palm of his hand. Awesome!
2Status Quo opening it with Rockin’ All Over the World
3Bob Geldof’s sweary rant
4The sense of togetherness for my family and friends
5When Phil Collins performed in the UK then flew to the USA and performed there
6The enjoyment of all the bands coming together for the good of others
7Paul McCartney singing Let It Be
8U2 – Bono was brilliant!
9David Bowie’s magnificent set and his emotional rendition of ‘Heroes’ – simply amazing
10The incredible amount of money raised for a good cause

Counting the Cost of Legends Live

With many Live Aid performers still touring today, Ambassador compared their ticket prices from the 1980s to the 2020s, and the results are staggering.

The comparison shows just how far the music industry has come – and how the era-defining acts of the 80s are still as relevant and popular today as they were 40 years ago, even if a ticket to see them play live has soared in price!

1980s Ticket Prices:

  1. Queen (1986 – Wembley) – £25
  2. U2 (1987 – Joshua Tree Tour) – £15
  3. Genesis (1986 – Invisible Touch Tour) – £15-£20
  4. Madonna (1987 – Who’s That Girl Tour) – £15
  5. Paul McCartney (1989/90 – The Paul McCartney World Tour) – £20
  6. Phil Collins (1985 – No Jacket Required Tour) – £15
  7. Dire Straits (1985 – Brothers in Arms Tour) – £16
  8. Duran Duran (1984 – Sing Blue Silver Tour) – £12
  9. The Rolling Stones (1982 – Tattoo You Tour) – £18
  10. Simple Minds (1985 – Once Upon A Time Tour) – £12

2020s Ticket Prices:

  1. Queen + Adam Lambert (2023 – The Rhapsody Tour) – £100+ – 300% increase
  2. U2 (2023 – The Sphere Tour) – £120 – 700% increase
  3. Genesis (2022 – The Last Domino? Tour) – £80+ 355% increase
  4. Madonna (2023 – Celebration Tour) – £150+ – 900% increase
  5. Paul McCartney (2024 – Got Back Tour) – £110 – 450% increase
  6. Phil Collins (2023 – Not Dead Yet Tour) – £85+ – 467% increase
  7. Dire Straits (2023 – Mark Knopfler Tour) – £100 – 525% increase
  8. Duran Duran (2023 – Future Past Tour) – £75 – 525% increase
  9. The Rolling Stones (2022 – No Filter Tour) – £130 – 622% increase
  10. Simple Minds (2022 – 40 years Of Hits) – £70 – 483% increase

(Prices based on average tickets with two time periods compared to find mean percentage increases)

Get Back! (to where we once belonged…)

Last, but by no means least, when asked what aspects of 1980’s life they’d most like to bring back to today, Brits overwhelmingly longed for the simplicity and personal connections we enjoyed ‘back in the day’.

The most missed element of daily life was the ability to call the doctor directly to book an appointment, cited by 37% of respondents. This was closely followed by a desire to return to a time of greater respect for elders (34%) and life without the pressures of social media (33%). Nostalgia for the high street was also strong, with 29% wishing for the return of staples like Woolworths.

The survey also revealed a deep affection for holidays in the 1980s, which many respondents described as “simple,” “cheaper,” and “more family-focussed.”

Caravan parks, Butlins, and classic UK beach breaks were frequently mentioned, evoking memories of a slower pace and stronger sense of togetherness.

One respondent recalled “less faff in airports, less pressure to ‘go places’,” while another opined, “We loved caravan holidays. We actually spoke to each other.”.

Jeanette crowned Great British Grandparent 2024

Doting grandmother Jeanette Townsend from West Sussex has been named the Great British Grandparent 2024, following an extensive nationwide search which received over 650 entries from loved ones nominating a family member or friend for the prestigious title.

Grandmother to eight grandchildren and another eight great-grandchildren (plus one more on the way), Jeanette, who is affectionately known as ‘Nan’, is overjoyed (if not a little overwhelmed) with the news.

On National Grandparents Day in October, Ambassador Cruise Line launched its search for the UK’s Grandparent of the Year. The initiative was conceived as a heartfelt tribute to the unsung heroes who give so much of their time, consideration, emotional and, in some cases, financial support to their nearest and dearest, day in, day out.

Jeanette was nominated for the title of Great British Grandparent by her granddaughter, Chloe.

Chloe’s submission included details outlining the incredible support Jeanette has provided to all generations of her family, notably during a difficult time when Chloe’s mother fell ill before sadly passing away.

The entry also included fond memories of how Jeanette has actively contributed to quality family time over the years, including teaching those close to her how to bake, go fishing or spending hours with the children while they played games in the back garden. Chloe also described how Jeanette is unconditionally ‘always there’ and come what may – both during times of need and in day-to-day life.

Despite facing extremely tough competition from other nominees, many of whom would have proved worthy winners of the title, Chloe’s nomination truly moved Ambassador’s expert judging panel headed-up by Ambassador’s CEO, Christian Verhounig, and the decision was unanimous in voting Jeanette the Grandparent of the Year.

After being named Great British Grandparent 2024, Jeanette said: “I was shocked by the news, because everything that I do I simply do because that’s what you do for your family.

“I always love having the grandchildren at my place, whether that’s playing in the garden, going down the beach, or cooking together. I consider myself very lucky to have such an amazing family.”  

Granddaughter Chloe said: “I didn’t really believe it when we found out the news. I’ve never nominated someone for an award like this before, but everything that I said is true – I don’t know any grandparent more deserving than her.

“Nan is the ‘hub’ of the family, she gets us together and we all cherish the family moments we have at her place. She has gone through so much over the years that most people should never have to. Thanks so much to Ambassador for hearing her story and recognising our incredible Nan in this way. She really deserves this.”

In recognition of her achievement, Jeanette will be treated to a complimentary week-long, full-board Ambassador sailing for two to enjoy at a time of her choosing.

Jeanette said: “I’ve never been on a cruise – I’ve never been that fortunate!

“I’m really looking forward to it.”

Christian Verhounig, CEO of Ambassador Cruise Line and Head Judge of the voting panel, says: “On behalf of all of us at Ambassador, heartfelt congratulations go to Great British Grandparent 2024: Jeanette Townsend.

“The dedication and ongoing support you provide to your grandchildren and great-grandchildren is truly incredible, and you are a wonderful example of just how important grandparents are to the family unit.

“Ambassador is proud to champion the Silver Generation, whose support, friendship and companionship plays such a key role in bringing families the length and breadth of the country together. On behalf of all those friends and relatives who benefit from the unconditional love you provide, we wish to thank grandparents across the country for all that you do, every day of the year.”

As part of the campaign, the over 50’s cruise line commissioned a survey that looked at the intergenerational dynamic, with findings suggesting that grandparents remain the backbone of the family unit.

Research revealed that grandparents are viewed as both generous and reliable, providing an average of 24.6 hours a month of childcare to their grandchildren, even if over a third (38%) receive nothing in return.

Grandparents are also considered the most trustworthy people to look after children, with almost two in three (62%) of people saying they trust them most with childcare duties.

Grandparents are stepping in with financial support too – the research shows that two in five (40%) Brits have turned to their grandparents for money, and that grandparents are understood to be sacrificing on their own lives – including giving up on holidays (16%), holding back on doing things with friends (12%) and remortgaging their home (8%) – to ensure their grandchildren thrive.

Ambassador Cruise Line will begin its search for the Great British Grandparent 2025 later this year on National Grandparents Day, which falls on Sunday 5 October.