Every minute 167 million videos are watched by TikTok users
On YouTube 694,000 hours are streamed each minute, which equates to roughly a month in real-time
On Amazon $283,000 are spent by customers every minute
What can happen in an internet minute? Millions of videos, messages, emails, and texts are uploaded and viewed, and the content consumed adds up to hundreds of thousands of hours in real-time.
Every minute 167 million videos are watched by TikTok users, recent research by advertising specialists N.Rich reveals.
In the study, Statista data was analysed to calculate the public’s engagement with the most popular corners of the internet.
Facebook receives 44 million views each minute via Facebook Live. While on iMessage 12 million messages are sent on the Apple service in the same timeframe.
Each internet minute, 5.7 million searches take place on Google. While on Snapchat 2 million messages are sent via the app in that period of time.
Each minute, 694,000 hours are streamed on YouTube, which equates to roughly a month in real-time.
Newbie app Discord is responsible for 668,000 messages being sent every minute.
On Twitter, 575,000 tweets are posted during the same timeframe.
Video streaming site Netflix is also popular, with 452,000 hours watched each minute on the website.
Amazon lives up to its powerhouse reputation, with $283,000 spent on the e-commerce site each minute. That’s almost $7 million spent within 24 hours.
Commenting on the study, a spokesperson for N.Rich said, “With a vast number of people online and advertisers vying for the attention of potential customers, it’s vital that you speak to customers in a way that they hear you and feel heard too.
“You wouldn’t speak to your best friend the same way as your grandmother. That’s why you need to adjust your message for each platform and find the right customers where they are – be it on TikTok, Facebook, or elsewhere. ”
One internet minute
Platform
Amount per minute
TikTok
167 million videos watched by users
Facebook Live
44 million views received
iMessage (via Apple)
12 million messages sent
Google
5.7 million searches
Snapchat
2 million messages sent
YouTube
694,000 hours streamed
Discord
668, 000 messages sent
Twitter
575, 000 tweets posted
Netflix
452, 000 hours watched
Amazon
$283,000 spent
The study was conducted by N.Rich, which offers a rich array of intent data and ad inventory that enable marketers to drive awareness and lead generation effectively.
Amazon creates highly skilled jobs for Scotland across a wide range of professions, from software developers and product managers, to machine learning specialists
Job-seekers encouraged to take advantage of Amazon Career Day, one of the biggest free virtual training and recruiting events in the UK
Amazon, which has a development centre in Edinburgh and currently employs over 2,500 people in Scotland, is hiring for 100 tech and corporate jobs locally.
The majority of roles are for highly skilled jobs across a wide range of professions, from software developers and machine learning specialists, to applied sciences and product managers. Edinburgh was Amazon’s first research and development centre outside of North America and it has a well-earned reputation as a global centre for innovation, software engineering and machine learning.
Graeme Smith, Managing Director, Amazon Development Centre Scotland (ACDS), (above) said: “These highly skilled jobs join our incredibly talented teams in Scotland and provide exciting opportunities for those who want to be at the cutting edge of global technology.
“Our employees benefit hundreds of millions of customers around the world by focusing on personalised shopping recommendations, digital advertising and research and development.”
Amazon has more than 2,500 employees in Scotland – across the Amazon Development Centre in Edinburgh, fulfilment centres in Dunfermline and Gourock, as well as the Prime Now site in Glasgow, Customer Service Centre in Edinburgh and delivery stations in Edinburgh, Dundee, Bathgate, Aberdeen, Baillieston and Motherwell.
Job-seekers who are looking for a new role or to transition to a different career – at Amazon or at another company – are also being encouraged to participate in Amazon Career Day on Thursday 16 September, a free virtual training and recruiting event.
The day will give attendees the opportunity to participate in one of the 3,000 one-to-one career coaching sessions with Amazon recruiters to help participants land their next job and view livestreamed sessions with Amazon employees and industry experts.
People can register at amazoncareerday.com, where Amazon Career Day content will be available to view on demand for one month after the event.
The initiative takes place in the context of new research from Amazon, surveying 1,000 professional (employed and unemployed) adults in the UK in August 2021, highlighting:
· 21% of UK professionals are actively searching for a new job
· A further 38% of UK professionals are interested in finding a new job, but not actively looking
· Among employed adults in the UK, 29% say the COVID-19 pandemic has caused them to reconsider their career paths
· 42% of active UK job-seeking adults are interested in pursuing opportunities in industries they do not currently have experience in
· 78% of professionals in the UK say they want more job training/resources
“We are working hard every day to be the best place for people to have satisfying and fulfilling long-term careers,” said Amazon CEO Andy Jassy.
“Amazon continues to grow quickly and relentlessly invent across many areas, and we’re hoping that Career Day gives job seekers the support they need to learn new skills or reimagine their careers at Amazon or elsewhere.
“Whether you’re looking to start your first job, to gain new skills, or thinking of a completely fresh start in a new field, we have thousands of exciting opportunities available right across the UK,”said John Boumphrey, Amazon UK Country Manager.
“We created Career Day to provide free guidance, coaching and inspiration to anyone who wants to develop their career, whether that’s with Amazon or somewhere else.
“Whether you see your long term future at Amazon or elsewhere, we provide a wide range of training and development opportunities to take your career to the next level.”
Career Day attendees will have the opportunity to hear from Amazon employees including gaming, robotics, AI and sustainability experts, as well as colleagues who have joined Amazon on fully-funded apprenticeships. Each will reveal what they do, what their career path was, and what it’s like working at Amazon.
Shevaun Haviland, Director General of the British Chambers of Commerce will also be hosting a panel about apprenticeships at Amazon and opportunities for people of all ages and skill levels to diversify and progress their careers.
Amazon now employs over 55,000 employees across the UK. All Amazon jobs come with competitive pay and benefits, whether they are based in a fulfilment centre or in a corporate office.
For hourly workers, pay starts at a minimum of £10.00 p/h. Amazon employees work in some of the most advanced workplaces of their kind in the world, with a comprehensive benefits package including private medical insurance, life assurance, income protection and an employee discount, which combined are worth more than £700 annually, as well as a company pension plan.
This year, Amazon has created 10,000 new permanent jobs and 1,000 new fully-funded apprenticeship roles.
For employees who see Amazon as a stepping stone to a future career outside of Amazon, it has also created a pioneering Career Choice programme, through which Amazon pre-pays up to 95% of tuition fees for nationally recognised courses, ranging from accountancy to HGV driving and software development.
Up to £8,000 of tuition fees over four years is available through the programme. Amazon is partnering with the British Chambers of Commerce (BCC) and local businesses on the programme to identify regional skills shortages and focus training on local demand – this will help meet the UK’s future employment needs outside of Amazon.
Following a holiday to Turkey late last summer, the lives of Malcolm and his wife Janis from Edinburgh were turned upside down.
Hit by food poisoning on the trip, Malcolm spent a week ill in bed. His symptoms only worsened when he returned home to the point where he could no longer feed or clothe himself. Malcolm was soon after diagnosed with a rare autoimmune disease called Guillain-Barre syndrome and became paralysed from the neck down.
Over Christmas, due to COVID-19 lockdown restrictions and as Malcolm remained in the hospital, he unable to see any family.
“On Christmas Day I was allowed into the hospital for an hour,” said Janis, Malcolm’s wife. “But no other family members, including his daughters and grandchildren, were able to see him for the ten months he was in hospital.”
Searching for a way to speak with her husband, and a way for him to contact her independently, Janis contacted Gain, the Guillain-Barre syndrome charity. They recommended Amazon Echo as an ideal device for the couple to call each other hands-free.
Malcolm says that Echo and Alexa have made his life easier, reducing the sense of isolation from friends and family during lockdown and hospitalisation, and most importantly bringing him closer to Janis and family members while the pandemic kept them apart.
“The hospital team who looked after me were wonderful, but I missed Janis and the rest of the family,” said Malcolm. “Alexa connected me to a friendly face and a familiar voice and that contact really helped me on tough days.”
Janis is now raising money for the Gain charity by running the equivalent distance between Land’s End and John O’Groats—874 miles in total!
Through his determination and positive attitude, Malcolm can now stand and sit in his wheelchair, and has continued to use Alexa since returning home. Malcolm uses the device for watching his favourite TV programmes and films, listening to audio books, and completing day to day tasks – all using his voice.
“I might never be able to be as active as I was, but technology like Alexa has helped my road to recovery so far. I will never stop attempting to improve and I’m not going to give up,” he said.
Dennis Stansbury, Alexa UK Country Manager, added: “It’s so inspirational to hear Malcolm’s story and we’re proud that Alexa was able to lend a helping hand during what must have been a difficult situation for him and his wife Janis. Alexa is always getting smarter and evolving to meet the ever-changing needs of our customers.”
Over time, Alexa’s skillset has evolved to include features and functionality that can improve the freedom and independence of everyone, including older adults and people with disabilities.
If you have a story of your own about how you use Alexa, Amazon would love to hear it – email AlexaStories@amazon.com or tag Amazon on Twitter and Instagram using #AlexaStories.
The CMA has opened a formal probe into Amazon and Google over concerns that they have not been doing enough to combat fake reviews on their sites.
In this next phase of the work, the Competititon and Markets Authority (CMA) will gather further information to determine whether these two firms may have broken consumer law by taking insufficient action to protect shoppers from fake reviews.
The move comes after an initial CMA investigation, which opened in May 2020, and assessed several platforms’ internal systems and processes for identifying and dealing with fake reviews.
This work has raised specific concerns such as whether Amazon and Google have been doing enough to:
Detect fake and misleading reviews or suspicious patterns of behaviour. For example, where the same users have reviewed the same range of products or businesses at similar times to each other and there is no connection between those products or businesses – or where the review suggests that the reviewer has received a payment or other incentive to write a positive review.
Investigate and, where necessary, remove promptly fake and misleading reviews from their platforms.
Impose adequate sanctions on reviewers or businesses to deter them and others from posting fake or misleading reviews on their platforms – including those who have published these types of reviews many times.
The CMA is also concerned that Amazon’s systems have been failing adequately to prevent and deter some sellers from manipulating product listings – for example, by co-opting positive reviews from other products.
Fake and misleading reviews have the potential to impact on businesses’ star ratings and how prominently companies and products are displayed to consumers, changing their whole shopping experience.
Andrea Coscelli, the CMA’s Chief Executive, said: “Our worry is that millions of online shoppers could be misled by reading fake reviews and then spending their money based on those recommendations. Equally, it’s simply not fair if some businesses can fake 5-star reviews to give their products or services the most prominence, while law-abiding businesses lose out.
“We are investigating concerns that Amazon and Google have not been doing enough to prevent or remove fake reviews to protect customers and honest businesses. It’s important that these tech platforms take responsibility and we stand ready to take action if we find that they are not doing enough.”
If, after investigating, the CMA considers the firms have broken consumer protection law, it can take enforcement action. This could include securing formal commitments from the firms to change the way they deal with fake reviews or escalating to court action if needed. However, the CMA has not reached a view on whether Amazon and Google have broken the law at this stage.
This latest work builds on action taken by the CMA last year over the trading of fake reviews, which resulted in Facebook, Instagram and eBay removing groups and banning individuals for buying and selling fake reviews on their sites.
The CMA’s investigation into fake reviews is part of a broader programme of CMA work, which includes establishing a new pro-competition regulatory regime for digital markets, to curb the power of big tech. This will be achieved through the Digital Markets Unit. As the CMA works with the Government on proposals, it will continue to use its existing powers to their fullest extent in order to examine and protect competition in these areas.
Rocio Concha, Which? Director of Policy and Advocacy, said: “We have repeatedly exposed fake reviews on websites including Amazon and Google, so this investigation is a positive step. The CMA must now move swiftly towards establishing whether these companies have broken the law.
“This should prompt Amazon and Google to finally take the necessary steps to protect users from the growing tide of fake reviews on their platforms and, if they fail to do so, the regulator must be prepared to take strong enforcement action.
“The government must also give online platforms greater legal responsibility for tackling fake and fraudulent content on their sites – including fake and misleading review activity.”
More information about the CMA’s probe into Amazon and Google can be found on the Online Reviews case page.
The eyes of the trade union world are focused on Alabama as an Amazon workers’ campaign to unionise reaches a ‘crucial moment’, with the close of their recognition ballot later today (Monday 29 March).
In what’s been marked as a turning point for labour relations in the United States, workers are organising under the banner of the Retail, Wholesale and Department Store Union (RWDSU) to demand better working conditions and an end to worker surveillance at the Amazon Fulfilment Centre in Bessemer, a south western suburb of the city of Birmingham.
RWDSU representatives will join GMB Scotland union organisers on Wednesday evening at for a special online event, ‘Demands for a Post-COVID World of Work’, to inform and discuss the Bessemer unionisation campaign and its impact on the fight for recognition in Amazon across the world.
GMB Scotland Secretary Gary Smith said:“This is a crucial moment for workers’ rights but whatever the outcome in Bessemer this unionisation drive is a point of no return for Amazon, not just in the United States but across the world and including Scotland.
“It is a basic human need to want proper value for our work and for that work to be underpinned by basic rights and protections, and it’s why there is a reawakening of the need for unionisation to achieve it.
“The clock is ticking on the unfettered greed of billionaire disrupters and practitioners of precarious work because the COVID-19 pandemic has surfaced all the underlying exploitations that have been left unchallenged over the last decade.
“We are delighted that representatives from Alabama will be joining on us on Wednesday because the challenges facing Amazon workers in Bessemer are the same as those in Bathgate, and we need to learn from each other to make work better post-COVID.”
Recruitment has started for 25 different apprenticeship schemes ranging from engineering to broadcast production, creative digital design to health, safety and environment technician
Roles include 100 degree-level apprenticeships and more than 500 apprenticeships for Amazon employees, providing an opportunity to retrain and gain new skills
Pay starts at a minimum of £10.80 p/h in the London area and £9.70 p/h in other parts of the UK up to £30,000 a year for degree-level apprenticeships
Amazon created 10,000 new permanent UK jobs in 2020, and now employs more than 40,000 people across the country
Amazon has announced it has started recruiting for over 1,000 full-time apprenticeships in the UK in 2021, covering 25 different programmes ranging from IT, safety technician and HR through to software engineering and creative digital design.
The roles which pay minimum of £10.80 p/h in the London area and £9.70 p/h in other parts of the UK up to £30,000 a year for degree-level apprenticeships include 100 degree-level apprenticeships in automation engineering, project management, software development and chartered management.
Over 500 new apprenticeships will be offered to Amazon’s existing workforce, providing opportunities to retrain and gain new skills leading to an exciting new career path. Apprenticeships exclusively for Amazon employees range from a team leader through to a coaching practitioner.
In addition to being fully-funded, apprentices also receive a comprehensive benefits package, including private medical insurance, life assurance, income protection, subsidised meals and an employee discount – which combined are worth more than £700 annually – as well as a company pension plan.
Apprentice programmes last between 14 months and four years and a typical apprenticeship combines theoretical learning with hands-on training, enabling participants to obtain qualifications and degrees and earn money in the process.
Once qualified, apprentices will have the potential to work across Amazon’s UK sites including fulfilment centres, delivery stations, sortation centres and the company’s UK head offices in London and Manchester and the three development centres in Edinburgh, Cambridge and London.
The 1,000 apprenticeships add to Amazon’s continued commitment to creating jobs and opportunities to learn new skills across the UK. Amazon created 10,000 new permanent jobs in the UK in 2020 alone, and employs more than 40,000 people in some of the most advanced workplaces of their kind in the world with competitive pay, processes and systems to ensure the wellbeing and safety of all employees.
Minister for Apprenticeships and Skills Gillian Keegan, said:“It’s fantastic to see Amazon continuing to invest in apprentices. These apprenticeships cover a range of exciting roles from broadcast production to engineering, showcasing the huge variety of opportunities available to young people looking to build a great career.
“I know first-hand the life changing opportunities an apprenticeship can bring. I wish all those who apply the best of luck and thank Amazon for their ongoing commitment to building skills and talent both for today and in the future.”
“We are proud to be creating new opportunities for people of all ages and backgrounds across the UK to gain skills through our apprenticeship programmes in 25 different fields, from logistics to robotics,” said, John Boumphrey, UK Country Manager, Amazon.
“An Amazon apprenticeship offers an exciting career path, creating opportunities within our local communities across the UK and helping our own employees retrain and gain new skills at a time when investing in people and jobs has never been more important.”
Hal Stanfield (25), IT apprentice based in the Networking and Project Management team at the Amazon Development Centre in Edinburgh.
Born and raised in Edinburgh, Hal left school and joined Amazon’s customer service scheme. Through the Amazon Career Choice Programme, Hal was able to develop his burgeoning interest in IT and embarked on a part-time college course in computing with on-the-job training through the IT apprenticeship.
Hal said: “I wouldn’t have been able to do it otherwise, and Amazon made it really convenient to re-train myself. It’s been great for my confidence, I’m now so much more skilled and engaged in my role.
“This apprenticeship has been one of the best work decisions I’ve ever made. In my role I get to talk to people in all areas of the business, and that’s something I really enjoy. There’s also a strong community in the apprenticeship programme that has developed through group activities and chats, despite the pandemic.”
The 1,000 new apprentices will join current apprentices already working at Amazon. The current Amazon apprenticeship schemes have attracted recruits from a range of different backgrounds from a former barista, footballer and photographer, to former military veterans and nurses.
Throughout the last year, people have also joined Amazon from construction, customer services, health care, hospitality and sales industries.
Amazon also offers employees Career Choice, an innovative programme which pre-pays 95% of tuition for courses in high-demand fields, up to £8,000 over four years, regardless of whether the skills are relevant to a career at Amazon.
Amazon provides opportunities to improve existing skills or learn new ones through internal career progression opportunities such as cross-training, transferring to a different department and promotion into a managerial role.
Amazon has invested over £23 billion in the UK since 2010 to provide convenience, selection and value to UK consumers, while supporting tens of thousands of businesses and creative professionals including small businesses selling on Amazon’s online stores, Amazon Web Services developers and Kindle Direct Publishing authors.
Applications are now open for Amazon’s apprenticeship programme. For more information, visit: www.amazonapprenticeships.co.uk
As the country remains in lockdown with millions of parents, carers and students facing weeks of remote learning, Amazon is offering free and inspirational learning essentials to help while schools are closed.
Below we have listed a range of educational resources freely available from today across Science, Mathematics, English and Physical Education.
· Amazon Maths4All now offers hundreds of free maths games, apps and challenges on Alexa, worksheets for Kindle and Fire Tablets, and caters for a range of ages across primary and secondary school, learning styles and abilities.
· Students can tune into a maths lesson from Rachel Riley, Countdown presenter and the nation’s favourite mathematician, who joined our Very Important Breakfast Clubs to play the numbers game and show that maths is ‘easy as Pi’.
· You can even involve Alexa in learning from home. Get started by saying, “Alexa, ask the Maths Coach to start a test”, or “Alexa, ask the Maths Coach for a hard addition test”.
The Hour of Code Dance Party is the perfect feel-good Friday finish after a long week of remote learning. This interactive dance-themed online coding tutorial gives students the opportunity to build their computer science skills while have some fun coding characters to dance to songs from leading artists.
Dr Ranj Singh, the NHS doctor and BAFTA award-winning TV presenter, is providing a short brain-busting lesson in biology. Children in years 1 -7 can learn about the growing brain and how to keep your brain healthy.
Amazon Future Engineer is our comprehensive childhood-to-career programme designed to inspire, educate and enable children and young adults from lower-income backgrounds to try computer science. Earlier this year, Amazon Future Engineer launched free virtual coding programmes to help young people build computer science skills while learning at home.
Those aged 11-16 can enter the Amazon Longitude Explorer Prize, which challenges students to develop technological innovations to help solve some of the world’s biggest issues (entries close 12th February 2021)
English
· Young people and parents can listen to stories at Stories.Audible.com, with specially curated categories such as ‘Littlest Listeners’ and ‘Elementary’ offering free audio books. Get whisked away to Alice In Wonderland (read by Scarlett Johansson), Jane Eyre (read by Thandie Newton), Anne of Green Gables (Read by Rachel McAdams) and Frankenstein (read by Dan Stevens).
Physical Education
· As breaktime moves from the playground to indoors, students can practise their football freestyle flair with Lia Lewis, British freestyle footballer and TikTok superstar, who will teach neck stalls, knee blocks and how to do a cross catch in her lesson.
Amazon and charity partner, Magic Breakfast, enlist Countdown presenter Rachel Riley for a special class with Castleview Primary School in Edinburgh
Amazon extends partnership with Magic Breakfast to provide healthy breakfasts for children across the UK, including school holidays; since the start of the pandemic Amazon has delivered more than two million meals
Magic Breakfast is among the thousands of charities around the world receiving millions of items through product and monetary donations from Amazon this festive season
Before the holidays pupils at an Edinburgh school enjoyed a very special Christmas surprise when their usual teachers were joined by Countdown presenter Rachel Riley. The TV star hosted a special maths class for the pupils at Castleview Primary School as part of Amazon.co.uk’s “VIB – Very Important Breakfast – Clubs”.
Co-hosted by Magic Breakfast – a charity which provides healthy breakfasts and wrap-around support to tens of thousands of children in disadvantaged areas of the UK, the exclusive, celebrity surprise lesson was created to mark the two millionth meal delivered by Amazon this year alone and forms part of a Christmas programme of donations by Amazon.
The VIB Club at Castleview Primary School is part of a series that will also include celebrity guest lessons at schools in Doncaster, Brent, Scunthorpe and Poole. The clubs will then be made available on the Amazon.co.ukYouTube channel to bring some Christmas magic to all children for free this festive season.
“No child should be too hungry to learn, and we’re proud to help Magic Breakfast deliver meals to children at risk of hunger. When COVID-19 meant schools had to close, we made it our mission to reach as many children as possible at home, delivering food parcels directly to the doorstep of thousands of vulnerable children,” said Rachel Seaward-Simpson from the Amazon Customer Services Centre in Edinburgh.
“This Christmas, we have created Very Important Breakfast Clubs to bring joy to children, schools and families across the UK, underpinning our ongoing commitment to deliver fuel for learning across the rest of the school year, including the holidays.”
“It was so cool to have a celebrity teach us in our class and Rachel was really nice,” said a pupil at Castleview Primary School. “She made the maths lesson super fun and gave us tips of how to spot prime factors in the real world.”
Clare Langley, Head Teacher at Castleview Primary School, added: “Amazon and Magic Breakfast do important work in our community and the breakfast clubs have been an essential part of our pupils’ lives, particularly during COVID-19.
“The support our school has been given by both Amazon and Magic Breakfast has been amazing and our pupils had the lesson of their lives with Rachel Riley this week. On behalf of the staff, boys and girls at Castleview Primary School, I’d like to thank Amazon, Magic Breakfast and Rachel for an unforgettable experience.”
Rachel Riley commented: “I believe all children deserve a healthy and happy start to their day so I’m taking part in these Very Important Breakfast Clubs with Amazon and Magic Breakfast.
“I hope I can also show children that maths can be fun with my special lesson about discovering prime numbers and factors in the world around us.”
Stars Surprise Schools with VIB Clubs
To start the day with a lesson like no other, children at five Magic Breakfast partner schools in Doncaster, Poole, Brent, Scunthorpe and Edinburgh, will be surprised with virtual visits from:
● Joe Sugg, one of the UK’s biggest YouTubers and 2018’s Strictly Come Dancing runner-up, will be joined by his partner Dianne Buswell totreat the class to a cha-cha-rming dance lesson in the first VIB Club
● Professor Green, the multi-platinum rapper and songwriter and mental health advocate, will be getting down with the kids to come up with some new rhymes in his freestyle rap session.
● Dr Ranj Singh, the NHS doctor and BAFTA award-winning TV presenter, will be beamed in with a brain-busting lesson in biology.
● Rachel Riley, Countdown presenter and the nation’s favourite mathematician, will be playing the numbers game in her lesson, showing maths is ‘easy as Pi’.
● Lia Lewis, British freestyle footballer and TikTok superstar, will kick-start the school day by teaching freestyle flair. With shin bounces, sole stalls and rainbow flicks all on the lesson plan, it will be a PE class with the wow factor!
Schools and families around the country will be able to enjoy the VIB Club lessons on the Amazon.co.ukYouTube channel for free this Christmas.
Feeding Bodies and Minds
Magic Breakfast, an Amazon.co.uk charity partner since 2016, provides healthy school breakfasts to children in disadvantaged areas of the UK to combat food poverty as a barrier to education.
When schools shut last year due to COVID-19, Amazon worked with Magic Breakfast to deliver food parcels directly to the doorsteps of thousands of children around the UK.
Last week the company announced that it has delivered two million ‘magic breakfasts’ to vulnerable children across the UK this year, and will expand its partnership to continue to deliver healthy breakfasts to children at risk of hunger throughout the rest of the school year and school holidays.
Amazon is also helping Magic Breakfast digitise classrooms, providing thousands of children with STEM (Science, Technology, Engineering and Mathematics) equipment including coding robot kits and programming training.
Customers can support Magic Breakfast by donating here: www.magicbreakfast.com/donate/magic-breakfast; or by choosing Magic Breakfast as their charity on Amazon Smile (available on desktop and app), where customers can shop with the added bonus that Amazon will donate a portion of the purchase price to a charity of their choice.
“We’ve worked with Amazon for over four years and in 2020 alone, together we’ve delivered two million breakfasts to vulnerable children which is just astonishing,” said Alex Cunningham, CEO of Magic Breakfast.
“After a challenging year, ending with the cancellation of many school celebrations, we hope that our VIB Clubs with Amazon will give children a reason to smile this Christmas, as well as raising funds and awareness for the most vulnerable in our communities. None of this would have been possible without our partnership with Amazon, so thank you to Amazon for their unwavering support and helping us end a difficult year with some Christmas magic.”
Amazon’s Festive Giving
Magic Breakfast is among the thousands of charities around the world receiving millions of items through product and monetary donations from Amazon this festive season. Across Europe, Amazon committed €21 million to support those most affected by the COVID-19 pandemic and in the UK,as well as increasing support for Magic Breakfast, Amazon.co.uk is donating to help organisations which are supporting communities directly impacted by the COVID-19 crisis.
These donations include delivering STEM gifts to children supported by Barnardo’s; supporting DePaul with the essential work the charity does to provide emergency housing, item donation and support structures for families and young people; helping the British Red Cross with its logistical support for the NHS including delivering medicine and getting patients home from hospital, as well as providing thousands of care packages for the elderly and isolated. Amazon is also working with NHS Charities Together, to provide gifts for children who are in isolation or cannot leave hospital this Christmas and to support the elderly during the festive season, as well as supporting Home Start by sending Christmas donations to local branches of the charity across the UK.
Helping Customers Give Back While They Shop
AmazonSmile makes it easy for customers to support a good cause this Christmas at no extra cost to them. While shopping for gifts, Amazon customers can support Magic Breakfast or any one of more than 30,000 participating UK charities by visiting smile.amazon.co.uk or by activating AmazonSmile in the Amazon app on iPhones and Android phones under “Programs and Features” (after selecting a charity via smile.amazon.co.uk).
AmazonSmile has the same low prices and convenient shopping experience customers have come to expect from Amazon, with the added bonus that Amazon will donate a portion of the purchase price to a charity of your choice. AmazonSmile has donated more than £5.5 million to UK charities and more than £175 million globally to hundreds of thousands of charitable organisations.
Customers can support Magic Breakfast by donating here:
or by choosing Magic Breakfast as their charity on Amazon Smile (available on desktop and app), where customers can shop with the added bonus that Amazon will donate a portion of the purchase price to a charity of their choice.
· Royal Bank of Scotland’s Winter Sparkle festive campaign aims to bring cheer to 10,000 people and families this Christmas
· Bank’s charity partner BaxterStorey is distributing 100,000 meals to the country’s most vulnerable as part of the drive
· Businesses and organisations including The Scottish Book Trust, Tesco and Amazon back the drive
· Social Bite, Cyrenians, The Felix Project and Edinburgh Food Project help take the programme to Scotland’s neediest communities
Royal Bank of Scotland has partnered with hospitality provider BaxterStorey and security company G4S, to distribute more than 10,000 shoeboxes full of toys, books, games, food and items of clothing for vulnerable people and families across Scotland, as part of the bank’s Winter Sparkle initiative.
The shoeboxes – which have been packed in a socially distant setting at the bank’s Gogarburn HQ in Edinburgh – are being given to charity partners Social Bite, Cyrenians, The Felix Project and Edinburgh Food Project, to distribute amongst thousands of individuals and families they support across the country.
Catering company BaxterStorey will also prepare and deliver an additional 100,000 cooked meals for vulnerable families in Scotland, thanks to generous donations of fresh produce from a number of the Royal Bank’s agricultural customers.
Other supporters of the project include the Scottish Book Trust, Tesco and Business in the Community, while employees and customers of the bank have been able to purchase items via a bespoke Amazon wish list.
The shoebox initiative is the latest project from the team behind the foodbank distribution centre at Gogarburn. It was set up in March by bank employee, Sheena Hales, in response to the Covid-19 pandemic, to offer charities a space to store large food deliveries. In October, Sheena was awarded a British Empire Medal in recognition of her efforts.
Since opening, the foodbank centre has distributed around 6,000 meals per week, taken in huge donations including 220,000 items of new clothing, and welcomed truckloads of potatoes and carrots – all to be issued by charities to those in need.
Along with donations of food and clothing, the foodbank has also helped furnish a homeless shelter in Glasgow and through a partnership with the Scottish Book Trust, has provided families with learning packs, storybooks and even tablets and Wi-Fi access to support with remote learning.
Sheena Hales, Programme Capability Manager at Royal Bank of Scotland and Manager of the Gogarburn distribution centre, said:“Christmas can always be a challenging time but the events and added pressures of 2020 have undoubtedly created extra stress and anxiety for many families.
“The foodbank has been committed to supporting those in need since the onset of the pandemic and while the food parcels will be essential, it’s also our hope that the little extra treats in the boxes will put a few smiles on faces this festive season.
“Crucially, this has been a team effort and none of it would be possible without the hard work and dedication of our volunteers or the generosity of our staff, customers and strategic partners who have worked tirelessly to make the foodbank what it is”
Caroline Bacigalupo, Operations Manager at BaxterStorey, said: “We are delighted to have been working with local community councils and local charities, supplying a variety of sweet treats and hearty meals.
“This Christmas, we plan to fill over 10,000 boxes for Christmas gifts and food packages to help those in need across Edinburgh and the Lothians.
“With the ongoing support of our team at BaxterStorey, G4S and of course Royal Bank of Scotland, we will be out delivering the packages in the run-up to Christmas.”
Malcolm Buchanan, Chair, Scotland Board, Royal Bank of Scotland said: “The work that our foodbank team has delivered throughout 2020 has been truly admirable and the results achieved reflect the unwavering commitment of our staff, customers and partners, who have all gone above and beyond to support those in their local communities.
“Under Sheena’s leadership, the team have been working behind the scenes to coordinate, manage and store huge deliveries and have all been busy packing up the shoeboxes ready for distribution. Our charity partners will then take the wheel, allocating the boxes to the incredibly deserving individuals and families within their support networks.”
The TUC has released analysis that shows an Amazon warehouse worker would take over eight weeks, or 293 hours, to earn what Amazon CEO Jeff Bezos makes in a second.
The analysis is based on reports of Bezos’ earnings this year. Last year, using his 2019 earnings, the TUC estimated it would take an Amazon warehouse worker over five weeks to earn what Bezos makes in a second. The marked increase to eight weeks this year reflects the enormous takings of the internet giant during the coronavirus pandemic.
In 2020 Amazon has seen its market value rocket, registering US $96 billion (£72 billion) in revenue for the third quarter alone – equivalent to nearly £33 million an hour. And Jeff Bezos’ personal wealth has also skyrocketed, making him the first person ever to be worth US $200 billion (£149 billion).
The eight weeks figure is considered a conservative estimate, as Bezos’ Black Friday and Christmas earnings are yet to be released in what the Amazon CEO himself expects to be “an unprecedented holiday season”.
Despite huge profits, workers at Amazon describe gruelling conditions, unrealistic productivity targets, surveillance, bogus self-employment and a refusal to recognise or engage with unions unless forced.
According to the GMB Union, between 2015 and 2018, ambulances were called out 600 times to 14 Amazon warehouses in Britain due to workers collapsing in unsafe, high-pressure working conditions.
The TUC is calling on the government to bring forward its long-awaited employment bill to clamp down on the poor working practices rife in workplaces like Amazon, and to strengthen trade unions and collective bargaining.
The union body is calling for:
unions to be allowed into every workplace
a ban on zero hours contracts
stronger joint liability laws to protect supply chain workers’ rights
an end to bogus self-employment
TUC General Secretary Frances O’Grady said:
“Amazon’s bumper profits mean Christmas has come early for Jeff Bezos. Yet many of his staff continue to work in gruelling, exploitative conditions.
“Amazon workers have played a key role during this pandemic. The very least they deserve is dignity at work.
“If the government is serious about levelling up Britain, it needs to start by levelling up pay and conditions.
“Ministers must get on with bringing forward the long-awaited employment bill to end exploitative working practices like zero hours contracts and boost rights and pay.“
Earlier this year, the TUC called on government to use its purchasing power to stand up to Amazon on workers’ rights, as it published new analysis which showed up to £630 million of government money spent on contracts with Amazon in recent years.
