All of Us: New film launched by Edinburgh campaign set up to support struggling families

A new film encouraging families in Edinburgh to access support and advice has been launched today (Wednesday, March 29) as part of a campaign run by NSPCC Scotland and the city’s Child Protection Committee.

The All of Us campaign, set up over two years ago, has involved organisations across the city working in partnership, including Edinburgh Voluntary Organisations Council, Stepping Stones North Edinburgh and Dads Rock, to highlight the different kinds of support available for families through events and workshops.

The film features two first-time mums who talk about the support they have received from Stepping Stones North Edinburgh and a father who says Dads Rock has helped him become ‘a more confident father’. 

As well as helping parents and carers get support and advice, the campaign lets people know where to turn if they have concerns about a child. It also raises awareness among communities and professionals about the early signs of child neglect and how to help families who are struggling.

About one third of calls made to the NSPCC Helpline are from people concerned a child might be experiencing neglect, which is when a young person’s basic needs are not being met. This includes the child not having warm, clean clothing; enough to eat or drink; receiving love and care; access to healthcare; and support with education.

Neglect can happen due to a variety of issues, including parents not having support, funds or skills, and having poor mental health.

Carla Malseed, NSPCC Scotland local campaigns manager, said: “We know that taking care of children isn’t always easy and we all need help from time to time.

“Parents might be struggling due to money, health issues or a whole range of factors outside their control and there’s help available across the city.

“The NSPCC Helpline is also there for anyone who wants advice or knows a family that needs support. It takes All of Us to raise happy, healthy children.”

A 25-year-old first-time mum, Shannon Borthwick, who attends Stepping Stones North Edinburgh – a charity that supports young parent families, said: “I don’t have the words to describe how much Stepping Stones has helped me, it’s just changed me as a person, it’s been so good for me.

“They’ve offered me such amazing opportunities. I’m incredibly grateful for all their help and support and I’m definitely finding parenting is easier since I reached out to them.”

24-year-old Marcia Cruz, who is also supported by the charity, added: “I’m also a first-time mum and I experience anxiety sometimes. There are times when it’s very difficult to know why your child behaves in a certain way.

Having other people to talk with about things really helps and makes me feel much better. You realise you’re not the only person who feels a certain way and other mums are having similar experiences.”

Thomas Lynch, service manager at Dads Rock, said: “Parents really just appreciate having someone else to speak to and knowing they’re not alone and that other people are going through similar stuff.

“Nobody knows everything and it’s good to get a bit of information and support when you need it. I think people need to ask for help as soon as possible.”

Mark Cooper, a dad who has been supported by Dads Rock, said: “In the midst of a baby screaming that can be highly stressful.

“The support has helped me to become a more confident father because I know I’m not alone.”

Amanda Hatton, Chair of the Edinburgh Child Protection Committee, said:“The All of Us campaign has been successful in highlighting the very real issues around child neglect and the Edinburgh Child Protection Committee has been working with NSPCC Scotland to raise awareness.

“The holiday period can be a challenging time for families so it’s important that everyone is aware of the wide range of support available here in Edinburgh. The ongoing cost of living crisis has put even more pressures on families, and I would urge people to continue to seek support.”

The film was launched at 10am this morning: Wednesday, March 29.

For parenting advice and support visit NSPCC helpline or call 0808 800 5000, weekdays 8am to 10pm and weekends 9am to 6pm. People can also contact Social Care Direct on 0131 200 2324, their health visitor, GP or child’s school. If you’re concerned that a child is in immediate danger phone 999.

To find out more about the campaign visit: www.edinburgh.gov.uk/allofus

For further support and advice visit: www.edinburgh.gov.uk/support-families

To watch the video visit: NSPCC All of Us – YouTube

It takes ‘ALL OF US’ to raise happy, healthy children.

Free online event will look at impacts of pandemic on children and how best to support families in Edinburgh

Supporting children during the pandemic and beyond, is the focus of a free online event being held for people working with families in Edinburgh.

The virtual event has been organised by Edinburgh Child Protection Committee and NSPCC Scotland to mark the end of a year-long campaign launched to encourage families in the city to access support and advice.

Anyone who works with children or families in Edinburgh can sign up to the event, which is being hosted on Microsoft Teams on Tuesday, April 13th, between 2pm and 5pm.

Speakers will look at how the pandemic has impacted children, the ways in which organisations have adapted to help struggling families and what has been learned during the last year.

Attendees will hear about the All of Us campaign, which was launched to prevent child neglect by encouraging families to get help at an early stage and giving advice on how to support those who were struggling. There will also be an opportunity for people to discuss how to better support children and families in Edinburgh in the future.

Carla Malseed, NSPCC Scotland local campaigns manager, said: “The pandemic has presented many hardships for families, including financial pressures, school closures, relationship strains, isolation and ill-health, and it has been more important than ever that people feel they can reach out for support and advice and get help.

“Organisations in Edinburgh have worked hard to find ways to adapt and support families while social distancing measures have been in place. This event will give us the opportunity to look at what we have learned over the last year and how we can best support families in Edinburgh in the future.”

Jackie Irvine, Chair of the Edinburgh Child Protection Committee, said: “We know that even as we move out of lockdown, people will continue to experience the impact of the pandemic on their lives.

“Protecting young people and supporting families remains a priority for us and we want everyone across the city to be aware of where to turn for help if they or someone they know is struggling.

“It is crucial that we work together to find the best ways of supporting families across the city during this difficult time and beyond.”

Early last year, as part of the campaign, a number of community events were held across the city but further ones were cancelled because of Covid-19 and all activities were moved online, including workshops, seminars and a family fun-day.

In April, the partnership brought together information on its web page about organisations and contacts where families could go for help and support during lockdown. 

This included information on support offered by public services, voluntary agencies and charities. Some examples were food banks, financial advice, crisis loans, mental health support, activities for children and support and advice on home learning.

The information was sent in food boxes to more than 300 families across the city and via email to parents through schools, and it was highlighted through social media campaigns. This resource has continued to be regularly updated throughout the pandemic.

The campaign raised awareness among communities and professionals about the early signs of child neglect and how to help families who were struggling through lunchtime learning sessions and webinars.

To find out more about the campaign visit www.edinburgh.gov.uk/allofus.

To sign up for the online event visit bit.ly/3w3UCjK or email allofus@safefamilies.uk.

For parenting advice and support visit NSPCC helpline or call 0808 800 5000, weekdays 8am to 10pm and weekends 9am to 6pm. People can also contact Social Care Direct on 0131 200 2324.

Capital campaign launched to prevent child neglect

A campaign encouraging families in Edinburgh to seek help has been launched by the city’s Child Protection Committee and NSPCC Scotland.

All of Us has been set up to help people find out where to get support and advice with parenting or other worries about family life and where to turn if they have concerns about a child.

The campaign will also raise awareness among communities and professionals about the early signs of child neglect and how to help families who are struggling.

About one third of calls made to the NSPCC Helpline are from people concerned a child might be experiencing neglect, which is when a young person’s basic needs are not being met.

This includes the child not having warm, clean clothing; enough to eat or drink; receiving love and care; access to healthcare; and support with education.

Neglect can happen as a result of a number of issues, including parents not having support, funds or skills, and having poor mental health.

The partnership wants to help parents and carers, who may be struggling, and signpost them to where they can get advice and support before reaching crisis point.

One 20-year-old mum, who attends Stepping Stones North Edinburgh – a local charity that supports young parent families, said: “Coming here has made me feel more confident. I go to group sessions and have one-to-one support. It’s good to be able to talk to others and know that we’re all in the same boat.

“It makes you realise you are not alone, no-one judges you and it’s confidential. I sometimes come feeling really stressed but leave feeling chilled and happy to see my son and in a better place to play with him.”

Another 21-year-old mum-of-two, who is also supported by the charity, said: “Being a parent is the hardest job in the world, no matter what age you are or your kid is, and if you’re struggling just ask for help because there’s always someone out there.”  

The first phase of the campaign, which launches this week, consists of a series of free family events across the city, with activities for children and information for parents and carers about where to find support and advice.

From next month, workshops will be held with professionals and volunteers who work with children, as well as with various community groups.

Carla Malseed, NSPCC Scotland local campaigns manager, said: “Looking after a child can be challenging for all parents and carers at times, and it is so important that people feel they can seek support and know where to turn for help.

“The NSPCC Helpline is there for anyone who wants advice or knows a family that needs support.”

Jackie Irvine, Chair of the Edinburgh Child Protection Committee, said: “This campaign is a first for Scotland and highlights the very real issues around child neglect. Many families may not be aware that there’s a wide range of support and we also need to raise awareness among communities and professionals about the signs of child neglect.

“We’ve got four free drop-in events across the city over the coming weeks (see  below) where families can find out more about what local support is available and I would urge as many people as possible to come along.”

PACS_booklet_North_West_September_2019_

For parenting advice and support visit NSPCC helpline or call 0808 800 5000, weekdays 8am to 10pm and weekends 9am to 6pm. People can also contact Social Care Direct on 0131 200 2324, their health visitor, GP or child’s school.

Free family drop-in events

Come along to one of our free family events to find out about support and activities where you live. There will be fun family activities, snacks and drinks and arts and crafts.

  • Friday 31 January, Leith Community Centre, 12 noon – 2pm
  • Thursday 13 February, Royston Wardieburn Community Centre, 9:30 – 11:30am
  • Friday 21 February, Goodtrees Neighbourhood Centre, 1 – 3pm
  • Friday 28 February, Gate 55, 55 Sighthill Road, 11am – 1pm

To find out more about the campaign visit www.edinburgh.gov.uk/allofus