The Actimel campaign to “Give Communities Their Best Shot” * has got off to a hugely successful start. With 339,080 Actimel bottles already donated to Fareshare and Foodcloud in the UK and Ireland, it’s clear that the willingness to help local people is still very much alive in lockdown 3.
Central & South East Scotland is smashing it as 8,770 bottles have already been donated to Edinburgh Fareshare distribution centre.
Recent research ** found that as many as 1 in 2 people are concerned about their community’s immunity. In fact over half of British people place the same importance on the health of their community as they do on their own family and 78% of people are concerned about the health of the most vulnerable people in their communities.
Lindsay Boswell, CEO Fareshare says: Lindsay Boswell, CEO Fareshare says: “It’s great to see so many packs donated through the Actimel campaign so far, but there is still more that people can do.
“FareShare has more than doubled the amount of food we distribute in response to the Covid-19 crisis, now supplying frontline charities with enough food to create 2 million meals each week – with two thirds being accessed by children and families.
“Now more than ever it’s vital to ensure vulnerable people can access a balanced diet, which is why the support from Actimel is so important. This campaign gives shoppers a means to support the most vulnerable people in their communities, by simply buying a pack*.”
Sarah Dossett, Marketing Director Actimel says: “We’re delighted with the success of our campaign so far and really inspired by the community spirit of the Scottish public.
“Helping those that need it most, such as the people helped by FareShare, is what we believe in as a company. As a certified B Corp it’s very much a part of what drives us every day.”
Small but mighty: Each shot of Actimel*** is packed with 10 billion L. casei cultures along with 1/3 of the recommended daily intake in vitamin D, as well as vitamin B6 which support the normal function of the immune system. Just one shot a day and you can take on whatever the day throws at you.
● Actimel contains Vitamins B6 & D to help support the normal function of the immune system.
* Give Communities Your Best shot” T&Cs: 18+. UK & Republic of Ireland. Start date 00:01 on 01/01/21. Closing date 23:59 on 30/04/21. Promotional packs. To participate, visit www.actimel.com, enter the unique code on the lid and select your community. Selection to be made from a list of different pre-defined regions that you can discover on our website.
Limited to 100,000 packs donated in UK and 10,000 in ROI to food related charities, in the UK: FareShare (Charity No: 1100051), in ROI: FoodCloud (Charity No: CHY21177). Full T&Cs see www.actimel.com.
** Danone General Health Attitudes Survey of 1000 adults in UK & Ireland
*** Contains naturally occurring sugars