Belshill-born and now Glasgow-based badminton star Kirsty Gilmour, and Edinburgh-born now Stirling-based Olympic curler Bruce Mouat are among 30 LGBTQ+ celebrities and high-profile allies appearing in a new film for LGBTQ+ youth charity The Proud Trust, calling for greater support, safer spaces and understanding for LGBTQ+ young people.
The line-up also includes pop icon Dannii Minogue, national treasure Sir Stephen Fry and Olympic legend Dame Kelly Holmes.
The Proud Trust, one of the UK’s leading LGBTQ+ youth charities, has brought together two of Scotland’s biggest sporting names with stars from film, TV, music and sport for a major new celebrity film supporting LGBTQ+ young people.
Kirsty Gilmour, who was born in Bellshill and now lives in Glasgow, is one of Scotland’s most successful badminton players.
She has represented both Scotland and Great Britain, competed at three Olympic Games and became the first Scottish badminton player to win a European title, as well as winning Commonwealth Games silver in Glasgow in 2014.
Bruce has also won two Olympic silver medals with Team GB, at the 2022 Beijing and 2026 Winter Olympics. Kirsty and Bruce appear in The Proud Trust’s new #DeserveBetter campaign film alongside 28 other LGBTQ+ celebrities and high-profile allies.
The #DeserveBetter campaign launched earlier this summer to highlight the experiences of LGBTQ+ young people and call for greater understanding, safer spaces and better support. The new film brings all 30 names together behind one message, that every LGBTQ+ young person deserves to feel safe, accepted, heard and able to thrive.
The campaign comes at a time when LGBTQ+ young people continue to face significant challenges. Nearly half of LGBTQ+ pupils experience bullying because of who they are, almost six in ten have seriously considered suicide, and almost a quarter may never complete secondary school, twice the national average.
The Proud Trust supports thousands of LGBTQ+ young people through youth groups, one-to-one support, mentoring, family services, education programmes, professional training and its Rainbow Flag Award programme. Following the Supreme Court ruling in For Women Scotland Ltd v The Scottish Ministers, referrals to the charity increased by 171%, underlining the growing demand for specialist LGBTQ+ support.
The film also features singer and presenter Dannii Minogue, actor and broadcaster Sir Stephen Fry, Olympic champion Dame Kelly Holmes, comedian Tom Allen, RuPaul’s Drag Race stars Danny Beard and Courtney Act, television favourite Denise Welch, Heartstopper actor Kizzy Edgell, radio presenter Adele Roberts, and author Matt Cain MBE.
Completing the line-up are comedian James Barr, Queen Charlotte: A Bridgerton Story actor Cyril Nri, Coronation Street favourites Charlie Condou and Alexandra Mardell, former Lioness Anita Asante, It’s A Sin actor Nathaniel J Hall, Brassic regular Neil Ashton, Smoggie Queens stars Elijah Young and Peter McPherson, Tip Toe actors Shakeel Kimotho and Gabriel Clark, West End performer Rob Madge, former England footballer Lianne Sanderson, England rugby stars Heather Fisher and Meg Jones MBE, British wheelchair tennis player Lucy Shuker BEM, and further RuPaul’s Drag Race stars Catrin Feelings and Elle Vosque.
Kirsty Gilmour said, “Everyone deserves the chance to grow up feeling safe, confident and accepted.
“The Proud Trust is providing life-changing support to LGBTQ+ young people across the UK, and I’m proud to help shine a light on that through #DeserveBetter.”
Bruce Mouat said, “Having a strong support network can make all the difference in life.
“The Proud Trust provides that for thousands of LGBTQ+ young people every year, and I’m proud to stand alongside #DeserveBetter and the incredible work the charity does.”
Rachel Williams, CEO of The Proud Trust, said, “Every young person deserves to feel safe, accepted and proud of who they are. At a time when LGBTQ+ lives are being debated more than ever, it’s vital that young people know they are valued, supported and never alone.
“We’re incredibly proud that Kirsty, Bruce and the other 28 LGBTQ+ people and allies taking part in the film have chosen to stand with us and support #DeserveBetter.
“Their voices send a powerful message that there is a whole community standing beside LGBTQ+ young people, championing their right to be themselves and thrive. #DeserveBetter is a call for all of us to do better, as if we come together we can build a future where every young person gets the support, acceptance and opportunities they deserve.”
For more information about The Proud Trust and the #DeserveBetter campaign visit www.TheProudTrust.org
Watch the campaign film on Instagram at @The_Proud_Trust
