Obama speechwriter Terry Szuplat to share secrets of persuasive communication at the EICC

The Edinburgh International Conference Centre (EICC) will welcome Terry Szuplat, one of President Obama’s longest-serving White House speechwriters, for a unique evening of insightful conversation on Friday 27 March 2026.

Presented in partnership with The David Hume Institute, the event will see Szuplat share insights from his bestselling book Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience.

Drawing on his experience helping craft nearly 500 speeches for President Obama across more than 40 countries, Szuplat will discuss the craft of storytelling, authenticity, and the art of connecting with audiences.

Joining him in conversation will be former BBC journalist Clare English, as the pair explore the communication techniques that inspire confidence and clarity, whether on the world stage or in local communities.

The talk is part of EICC Live, the venue’s free public programme dedicated to community engagement and lifelong learning, which brings inspiring voices to Edinburgh audiences.

Amanda Wrathall, Chief Executive Officer of the EICC, said: “At the EICC, we’re committed to creating events that have a lasting impact.

“Hosting Terry Szuplat as part of our EICC Live series embodies that mission and offers the Edinburgh community the chance to engage with ideas that shape leadership and communication at every level.”

Susan Murray, Director of The David Hume Institute said: “The David Hume Institute is committed to fostering informed public debate and bringing world-class thinkers to Scotland to explore the ideas shaping our society.

“We are delighted to be working with Terry Szuplat and the EICC on such a large public event. Terry’s experience at the heart of the White House offers a rare and valuable perspective on leadership and the power of words in public life.

“At a time when trust, clarity and authenticity in communication have never been more important, this event provides an opportunity to reflect on how we can strengthen public dialogue and inspire more thoughtful engagement across our communities.”

Discussing his upcoming talk, Terry Szuplat said: “I’m deeply grateful to the EICC and the David Hume Institute for the opportunity to bring the communications and leadership lessons of Say It Well to the people of Edinburgh and Scotland.

“The lessons that I learned from President Obama can help all of us communicate with more civility, empathy, and honesty, which our world needs more than ever.

“I’m looking forward to a wonderful evening.”

Free tickets are available to book on the EICC website here: –

 https://www.eicc.co.uk/whats-on/say-it-well-in-conversation-with-obama-speechwriter-terry-szuplat-27th-mar-2026/

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davepickering

Edinburgh reporter and photographer