NEXT ROUND’S ON TOMMY SHELBY!
- Celebrating the global Netflix launch of Peaky Blinders: The Immortal Man
- Fans in Edinburgh, dressed in their Peaky best, invited to raise a glass to a legend, Tommy Shelby, with a drink on the Peaky Blinder!
- On Friday (27th March), a complimentary bar tab will be available in local independent pubs across the country, including The Athletic Arms (The Diggers) from 4pm.
To mark the arrival of Peaky Blinders, The Immortal Man, Netflix is partnering with The Athletic Arms (The Diggers), as part of ten independent pubs nationwide bringing fans to their local to celebrate and enjoy a drink on Tommy Shelby.
This Friday 27th March, The Athletic Arms (The Diggers) will celebrate the icon Tommy Shelby. Fans can claim a complimentary drink simply by using the legendary phrase: “By order of the Peaky Blinders”.
Each participating pub will embrace a 1940s Peaky Blinders-inspired theme, with limited-edition merchandise and flat caps up for grabs. Guests are welcome (but not required!) to don their best Peaky-style outfits.
A cornerstone of British culture and community, the concept of the ‘local’ is central to Peaky Blinders. One pub a day disappeared for good in England and Wales during 2025 as sustained cost pressures continued to weigh heavily on the sector and Netflix is proud to support these regional answers to The Garrison, allowing fans to come together to toast the legend of Peaky.
Directed by Tom Harper and written by Steven Knight, who created and wrote the smash hit series, the film stars Academy Award® winner Cillian Murphy returning as Tommy Shelby with a cast that includes Rebecca Ferguson, Academy Award® nominee Tim Roth, Sophie Rundle with Academy Award® nominee Barry Keoghan and Primetime Emmy Award® winner Stephen Graham.
Set against a bombed 1940s Birmingham, the film follows the legendary Tommy Shelby as he returns from exile to reckon with the legacy of himself and the family.
Speaking on bringing the world of Peaky Blinders to their patrons, Kevin McGhee, Landlord, The Athletic Arms, said: “As a late-Victorian Edinburgh icon, known in our community for its rich history, we are thrilled to bring the world of Tommy Shelby to the Diggers.
“Our central bar has served everyone from local gravediggers to modern day legends since 1897. Now, we’re excited to welcome the beloved Peaky Blinders community in Edinburgh and raise a glass to Tommy Shelby.”
Peaky Blinders: The Immortal Man is in cinemas now, and on Netflix from March 20. Peaky fans from Scotland are invited to celebrate the launch of The Immortal Man at The Athletic Arms (The Diggers) on Friday 27th March, enjoying their next round on Tommy Shelby.
