Award-winning organic confectioner Booja-Booja is raising money for leading breast cancer charity Walk the Walk by producing limited edition boxes of their melt in the mouth Raspberry Chocolate Truffles.
Each special box will sport a bra, just like the women and men who take part in Walk the Walk’s famous MoonWalk events, and Booja-Booja is donating 50p to the charity for every box sold.
The launch of this limited edition box marks the beginning of what Booja-Booja and Walk the Walk both hope will be an exciting and fruitful long-term relationship. The two organisations share many similar values and are both dedicated to helping people make healthier choices in their everyday lives.
Walk the Walk organises power walking events in the UK and beyond, giving people the chance to improve their fitness while having fun and raising vital funds for breast cancer research, prevention and care. Booja-Booja is a pioneer in health-aware deliciousness, creating dairy free chocolate truffles and ice cream that are organic, dairy, gluten and soya free and made with the minimal number of simple ingredients. The Raspberry Chocolate Truffles, along with the company’s Dark Ecuadorian Truffles and all of the dairy free ice cream range, are made without refined sugar.
Booja-Booja MD David Abbott said: “We are very excited about creating this partnership with Walk the Walk and working closely with them going forward. We have thoroughly enjoyed developing these eye catching, limited edition boxes which we hope will encourage our customers to support the fantastic work of Walk the Walk while enjoying truly delicious healthier chocolate truffles.”
Nina Barough CBE, Founder and Chief Executive of Walk the Walk said: “We are all absolutely delighted and very excited about our partnership with Booja-Booja. What a very lovely and delicious way to support Walk the Walk and to raise awareness for breast cancer by creating these special limited edition boxes of Raspberry Chocolate Truffles.”
As well as being popular with anyone who’s ever power-walked in a decorated bra, both organisations hope that the limited edition boxes will help to spread the Walk the Walk message to those who haven’t encountered the charity before. Fantastically festooned bras represent the spirit of Walk the Walk; now, thanks to Booja-Booja, it’s possible to support the charity by buying a box of amazingly delicious chocolate truffles that’s wearing a bra of its own!
The limited edition ‘Bra Boxes’ of Raspberry Chocolate Truffle boxes will be available from hundreds of independent health food shops, delicatessens and farm shops across the UK from The Natural Store, Falmouth in the South to Real Foods in Edinburgh (home of The MoonWalk Scotland) in the North.
Planet Organic and Wholefoods Market and Selfridges’ flagship Oxford Street store in London will also stock the chocolates and they can also be bought online at ocado.com and goodnessdirect.co.uk.
There is a stockist locator tool at www.boojabooja.com/stockists.
To keep these gourmet treats at their tip-top best they are stored chilled, so they will be found in the fridge.
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