CENTRE MARKS ITS 50th ANNIVERSARY THIS YEAR
Nine years after thousands of beauty fans flocked to The Centre, Livingston to see Scottish beauty star Jamie Genevieve at a live make-up masterclass, her beauty brand VIEVE is now coming to the shopping centre, which is a full-circle moment in her incredible journey from a make-up artist to an international beauty entrepreneur.
Back in 2017, Jamie was already a major name in the beauty world, sharing make-up tutorials in her own relatable, down-to-earth style with around 800,000 Instagram followers, and close to half a million YouTube subscribers.
Since then, she has built an impressive loyal fanbase around the world, with over two million Instagram and YouTube followers and partnered with various global brands, including L’Oréal Paris.
She has also collaborated with MAC on a special-edition lipstick, which led to her launching her very own product range in 2020, attracting high-profile fans including Claudia Winkleman, Dua Lipa and Nicole Kidman and opened her own store in Glasgow in 2024.
Her collection is also available in retailers like Space NK and Sephora.
Although Jamie, who has just welcomed the arrival of her second child, won’t be appearing at The Centre, Livingston this time, her team of Pro Makeup Artists will be on hand to give people expert advice to help find their perfect shade and try out their award-winning products. Shoppers who spend £99 will also be invited to take part in a ‘Spin the Wheel’ competition to win lots of beauty treats.
The VIEVE ‘Tour de Face’, which is part of a Scotland-wide tour, will only be in the shopping centre from 10th – 13th September, located in front of New Look.
It also forms part of a 50th anniversary Fashion & Beauty event taking place in the shopping centre on the 12thand 13th, to help raise funds for its Charity Partner CHAS, (Children’s Hospices Across Scotland), which provides specialist palliative care and support to children with life-shortening conditions and their families.
Shoppers will have the opportunity to get a free mini colour analysis and Autumn/Winter style tips from resident stylist Leigh Maybury, located in front of M&S, with donations optional for CHAS, and check out some iconic styles dating back the last five decades.
There will also be model scouting and live music with tunes from the past 50 years, and some lucky shoppers will be in with a chance of winning prizes in the ‘Guess the Fashion Year’ quiz.
Patrick Robbertze, Centre Director at The Centre, Livingston said: “The arrival of the VIEVE beauty brand at The Centre, Livingston feels like a very special full-circle moment, going back to when we welcomed Jamie into the shopping centre nine years ago.
“Her live make-up masterclass will go down as one of our most incredible and well-attended events of all time, with people travelling as far as Newcastle and Aberdeen to meet her.
“It feels even more extra special for us as we mark our 50th anniversary to have her team join in our 50thanniversary celebrations at our Fashion and Beauty Event.
“Shoppers can not only get beauty tips but also an insight into Autumn/Winter fashion trends with our fantastic resident stylist, Leigh Maybury, and a colour analysis. They can also check out some outfits which were trending over the past 50 years and enjoy live music too with tunes covering each decade.”
The Centre, Livingston, which is owned by LCP UK, part of M Core, one of Europe’s leading, privately owned commercial property development and management companies, has over 150 stores and restaurants, spanning one million sq. ft. and welcoming over 15.8 million visitors a year.
These include M&S, Flannels, H&M, MINISO, Søstrene Grene, Flying Tiger, the country’s largest JD Sports store, Nando’s, Wagamama, Wingstop and the first ArrowHeadz store in Scotland.
