Before the festive celebrations, the Tesco stores across Edinburgh called on shoppers to support a collection of toys so that families whose children would otherwise not receive a gift wouldn’t miss out on the big day.
People across the community responded enthusiastically to the campaign, with 1,610 of brand-new toys being gifted to Cash For Kids and Ferry Elves – bringing a smile to many children’s faces on Christmas Day.
Claire De Silva, Head of Communities at Tesco, said: “We really can’t thank our customers enough for their kind contributions to this great cause.
“Throughout the year our stores give support to children and their community, and without fail local people support us in our efforts.
“So once again we are grateful to the people of Edinburgh for showing that the magic of Christmas is very much alive and well.
“They have made a great many children so happy at a time of year that can be difficult for some families, so thank you so much again for your support.”
The Toy Donation campaign ran in stores across the UK in December, with more than 125,000 items being given.
In addition to the toy collection, Tesco donated £25,000 to the Salvation Army to support its ongoing efforts in providing essential services and support to vulnerable families during the festive season.
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