The Sprint World Orienteering Championships 2024 (WOC 2024), which will take place in Edinburgh from 12-16 July 2024, is delighted to announce Heart Research UK’s Heart of Scotland Appeal as the Official Charity Partner of the event.
The Heart of Scotland Appeal works towards research and community projects in Scotland aimed at reducing the number of people affected by heart diseases. Currently 48 people a day die from cardiovascular disease in Scotland.
The partnership with WOC 2024 aims to raise awareness of the risks of heart diseases amongst the orienteering community, promoting heart health through exercise. The partnership will also help raise funds and awareness for the Heart of Scotland appeal, with all money raised distributed to research projects across Scotland.
The partnership will also be looking to explore opportunities for people to fundraise and take part in the WOC Tour – the amateur races running during WOC 2024. Additionally, various social media collaborations and storytelling activities will help raise awareness of the great work the charity do, in the build up to and during the World Championships in July.
“Heart Research UK’s Heart of Scotland Appeal are delighted to be the official charity partner of the World Orienteering Championships 2024 in Edinburgh. Heart diseases are unfortunately prevalent in Scotland; however, we know that orienteering is a great form of cardiovascular exercise that works out both your heart and your mind,” said Mary Campbell, Director of Income Generation at Heart Research UK.
“Getting outside and trying orienteering, whether in the Scottish countryside or your local town or city, can really benefit both your aerobic and anaerobic fitness, both of which are key to increasing your heart’s strength, reducing your blood pressure, and resting heart rate.
“We are dedicated to doing all we can to raise awareness of the impact of heart diseases on families up and down the country. The money raised through this partnership will be spent right here in Scotland on lifesaving medical research into the prevention, treatment and cure of heart diseases.”
WOC 2024 Event Director Andy Mitchelmore said of the partnership: “Orienteering is a great form of exercise for all ages and the perfect sport for helping heart health.
“This is why we felt that a partnership with Heart Research UK’s Heart of Scotland Appeal was such a great fit with WOC 2024 and why we are delighted to have them on board as our Official Charity Partner.
“We hope we can work together to raise awareness about the work they do in Scotland and help raise funds to support their projects across Scotland. We know the orienteering community will get behind the charity and in July Edinburgh will welcome the orienteering community from around the world, whilst at the same time raising funds for this fantastic cause.”
WOC 2024 is organised by Scottish 6 Days Orienteering in conjunction with Scottish Orienteering, British Orienteering and the International Orienteering Federation, with primary event partners EventScotland, part of VisitScotland’s Events Directorate, and The City of Edinburgh Council.
To find out more about WOC 2024 and the WOC Tour visit www.woc2024.org and for Heart Research UK’s Heart of Scotland Appeal visit www.heartresearch.org.uk/heartofscotland/
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