A Firrhill High School pupil has been crowned the winner in Aldi’s nationwide lorry design competition, as part of its ongoing partnerships with Team GB and ParalympicsGB.
The supermarket asked young people across the country to hand draw a design for its next lorry, with Firrhill High School pupil Victoria, age 13, winning the competition.
The designs had to inspire others to enjoy healthy and sustainable food, with Victoria’s winning design focusing on how incorporating fresh fruit and vegetables can help everyone build a healthy future.
The judges, including Scottish Paralympian Melanie Woods, were impressed by Victoria’s creation, which will now be seen on an Aldi lorry as it delivers the supermarket’s products to stores across the country.
The supermarket has also rewarded the young artist with Aldi vouchers and an exclusive Team GB and ParalympicsGB goodybag. Victoria’s school will also receive £1,000 to spend at Aldi.
Jemma Townsend, Marketing Director at Aldi, said: “The Design a Lorry competition is part of our collaborative efforts with Team GB and ParalympicsGB to promote healthy eating among young people.
“We had more than 12,000 entries from talented young artists, but it was Victoria’s design that really stood out to our judges due to its eye-catching illustrations and use of bold colours.”
Tim Ellerton, Commercial Director at Team GB, said: “There were so many strong entries this year, it made it difficult to pick just two winners.
“However, Victoria’s design captured the topic of healthy and sustainable food perfectly.”
Jenny Seymour, Commercial Director at ParalympicsGB, said: “Victoria’s winning design showcases brilliantly the importance of fresh and healthy food.
“Our athletes enjoyed surprising her at school last week when her winning design appeared on the road for the first time and hosting an assembly for the pupils.”
Alongside the Design a Lorry competition, Aldi, Team GB and ParalympicsGB’s Get Set to Eat Fresh programme offers a series of teaching resources to educate children about nutrition and build their love and curiosity about healthy, sustainable food.
It can be accessed at www.getseteatfresh.co.uk. Schools and parents can sign up to use all the programme’s resources at https://getseteatfresh.co.uk/register.
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