Survey by Scotland Loves Local highlights critical need for Edinburgh residents to get behind people and enterprises in the city
Nine-in-ten businesses in Edinburgh and the Lothians say the support of local people is critical to their survival as they battle continued unprecedented challenges.
The statistic has been revealed by the Scotland Loves Local campaign as it issues a rallying cry for people to choose local this summer and support enterprises – and protect jobs – in their community, unlocking millions of pounds worth of spending.
Research was carried out by Scotland’s Towns Partnership (STP), the organisation which spearheads Scotland Loves Local, among its members and stakeholders, which include the country’s Business Improvement Districts (BIDs) – with the findings reinforcing the importance of grassroots action in fuelling a fairer, stronger, more sustainable national economy.
It found:
- 93% of businesses in Edinburgh and the Lothians said the support of the local community was important, of which 85% said it was “extremely important”.
- 93% also said it was important that people “love local” and get behind businesses in their communities this summer.
- And the circular impact of businesses boosting their local economy was reinforced by the survey responses, with nine-in-ten (93%) who took part saying they buy from and sell to other local enterprises across the region.
Born as the nation emerged from the first Covid-19 lockdown in summer 2020, Scotland Loves Local has evolved into a campaign for longer-term good – encouraging people to make the places they live better by supporting the people and businesses around them.
That synergy between business and community was demonstrated in STP’s survey findings, with nearly three-quarters (73%) of survey respondents involved in wider community initiatives across Edinburgh city and the Lothians – such as skills development, volunteering and charity fundraising.
Businesses and communities mutually supporting one another is a philosophy close to the heart of Fin Clarkson, Food Services Manager at Space, a community Hub in Broomhouse, that operates a community café on site and Outta Space Pizza across the city.
Fin Clarkson said: “It’s hard out there at the moment – both for local businesses and the communities they serve.
“At Space, we are working hard to support local people through regular community meals, cooking classes and food education as well as an employability pathway from our Training Academy courses to paid employment within our social enterprises. Coming up we have our Kids Go Free no-questions-asked free school holiday meal provision which is a key part of our community focus.
“Keeping money in the local community is really important, and local businesses and social enterprises play a massive part in this. Our growing working lunch event catering and Outta Space Pizza create fantastic produce in Broomhouse that has the dual benefit of raising the profile of social enterprise and enabling us to reinvest the money into our services in Edinburgh’s south west.
“We couldn’t deliver these services without the support of the community around us and, in these challenging times, that support is more important than ever before. By loving local this summer, people can discover all the amazing experiences that we have on our doorstep – while supporting local enterprises that keep millions of pounds-worth of spending in local communities.
“That support will allow us to make Edinburgh an even better place to live, work and visit.
STP Chair Professor Leigh Sparks, the leading retail academic who’s also the University of Stirling’s deputy principal, said: “Towns, villages and local places across Scotland – and the businesses that operate at their heart – are the economic and social glue of the country and our communities.
“The cost of living and the cost of doing business, though, continue to challenge both consumers and businesses.
“Local support is the common thread that helps everyone weather this and build sustainable places and communities. By choosing local – and getting behind the businesses in our communities – we will ensure the survival of shops and services. Local consumer spending generates local business spending and protects the jobs of family, friends and neighbours.
“By loving local, we will also ensure that our high streets and town centres build a fairer, more sustainable Scotland – creating even better places to live, work and visit.”
Kimberley Guthrie, STP’s Interim Chief Officer, added: “We need to begin a permanent behaviour change in thinking local first this summer, whether for shopping, days out or simply local businesses trading with each other. Choosing local is not only good for our economy and environment, but the communities these fantastic local businesses serve too.”
People across the region are also being urged to spend using the Scotland Loves Local Gift Card, ensuring the money they spend stays local for longer by directly supporting shops, attractions and jobs in the area. Businesses and charities are also being encouraged to use them as rewards.
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