THOUSANDS OF NUT CHOCOLATE BARS SET TO BE SAMPLED ACROSS FIVE CITIES IN JUNE
Do you consider yourself to be a bit ‘nutty’? Are you nuts for nut chocolate? A new survey* by chocolate brand Ritter Sport, has revealed that the people in Birmingham, Edinburgh, Leeds, London, and Manchester are some of the nuttiest, fun and nut chocolate-loving in the UK.
Now they are going to be rewarded with an epic and totally nuts giveaway, unlike anything seen on the streets of these cities before!
This June, thousands of free Ritter Sport nut chocolate bars are being given away in five truly nutty sampling events in each of the cities**. But beware, it’s not just the general public who will be looking to get their paws on the free nut chocolate: a scurry of giant, nut-loving red squirrels has heard just how nut-packed Ritter Sport Nut Chocolate is and will try anything to squirrel the chocolate away for themselves … read on to find out more.
Speaking about the survey results and the upcoming ‘Go Nuts for Nuts’ activity Josephine Skinner, Senior Brand Manager, Ritter Sport, says: “We’re delighted to discover that people living in Birmingham, Edinburgh, Leeds, London, and Manchester are embracing their fun-loving, adventurous sides and what’s more, they love chocolate, including nut chocolate.
“So, what better way to celebrate and thank them than by sampling many thousands of bars of our moreish Ritter Sport nut chocolate in their cities during June! People are in for a real treat and, just like our chocolate, the activity is going to be totally nutty too – you won’t want to miss it!
“The Ritter Sport nut range includes Milk Whole Hazelnuts, Honey Salted Almonds, Dark Whole Hazelnuts, White Whole Hazelnuts and Cashew, packed full of the best nuts and covered in 100% certified sustainably sourced chocolate.”
Going nuts for nuts, funny habits… and chocolate body paint
Over half (56%) of the people surveyed in these cities who described themselves as “slightly nutty” said chocolate is one of their favourite things to eat and, when it comes to nut chocolate, far from being polarising, an impressive 37% stated that they regularly consume chocolate containing nuts!
People from these five cities also value having a good time. According to the study, 58% of respondents in Birmingham, Edinburgh, Leeds, London and Manchester “like to have fun” – this rises to 61% in London – while 40% consider themselves “fun-loving, with a crazy and adventurous spirit”.
Almost 3 in 5 (59%) who like to have fun said they regularly consume chocolate, and respondents who like to have fun are also more likely to enjoy trying new flavours of chocolate (53%). A further 33% overall said they would love to “run around a city in a giant chocolate treasure hunt” – wouldn’t that be fun!
Those who took part were also happy to divulge the unusual habits or behaviours that may have contributed to their being perceived as having “a crazy and adventurous spirit” and / or being “slightly nutty”.
Up to 44% admit to “not being able to stop laughing at something funny”, 35% say they have been heard “speaking to pets or imitating animal sounds during conversations”, while 31% have been known to “break into spontaneous dance or sing silly songs to entertain themselves or others”.
Nearly a quarter of all those who took part – 21% – admitted to having used chocolate as “edible body paint for a playful and indulgent experience”, while only slightly fewer people – 19% – said they’d like to “bathe in a bath full of chocolate”. However, people in Manchester (23%), Edinburgh (21%) and London (20%) are more likely than those in the other three cities to fancy a bath full of chocolate.
Overall, the research suggests that the residents of Birmingham, Edinburgh, Leeds, London and Manchester are truly some of the nuttiest in the UK. They are fun-loving, adventurous, and enjoy trying new experiences and flavours, with a love of great-tasting nut chocolate made with high-quality, sustainably sourced ingredients.
Dates revealed – but there’s a plot afoot….
The news of the thousands of free bars of nut chocolate being given away has caught the attention of the great British red squirrels, which now plotting to get their paws on the chocolate before the public does.
“Rumour has it that the squirrels are planning to congregate in these cities and track down our nut chocolate bars,” concludes Ms Skinner.
“It remains to be seen whether they will get their paws on them, but one thing is sure: the competition for these nutty treats is set to be fierce.”
Ritter Sport has assured the public that they will take all necessary precautions to protect their chocolate from the squirrels and ensure that everyone gets a chance to sample their delicious nut chocolate bars. So, nutty city residents, get ready for a fun and adventurous June filled with chocolate and a squirrel chase like no other!
The Ritter team comes to Edinburgh this Friday …
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