Minimum Unit Pricing ‘reducing alcohol consumption’

Minister welcomes research which concludes measure has cut sales

Minimum Unit Pricing (MUP) “is achieving one of its key aims” according to Ministers after a new report concluded that it has been effective in cutting alcohol consumption.

Looking at the first three years since introduction, new research by Public Health Scotland and Glasgow University has concluded that the policy is reducing overall sales.

The level of minimum unit pricing is currently under review and a consultation on restrictions on the marketing of alcohol to help drive down hazardous consumption is also underway.

Public Health Minister Maree Todd said: “I welcome this report which shows that minimum unit pricing has been effective in creating a 3% net reduction in total alcohol sales in the first three years of implementation.

“This important conclusion takes account of other factors such as the impact of the pandemic on alcohol sales, seasonal variations, existing trends, household income and comparison with England and Wales where MUP was not in place.   

“Minimum unit pricing is achieving what it set out to do – a reduction in sales overall with a focus on the cheap high-strength alcohol, which is often drunk by people drinking at harmful levels. Further studies on MUP, including a final evaluation report, which is due next year, will examine how MUP has impacted on alcohol harms.  

“Our focus is not only on MUP – last week, we launched a consultation on restrictions on the marketing of alcohol to help drive down hazardous consumption, and we are reviewing Scotland’s Alcohol Brief Interventions Programme which aims to motivate people to cut down on drinking.”

Report highlights impact of MUP

Public Health Scotland (PHS) published a report last week which evaluates the price and range of alcohol products in the Scottish off-trade sector in the 12 months following the implementation of Minimum Unit Pricing of alcohol (MUP).

The research shows that the average price of alcoholic drinks in the off-trade increased in Scotland to a greater extent than was seen in England and Wales over the same period. The increase in average prices during the study period was also greater than the rises seen between the two years in Scotland prior to MUP.

Before the implementation of MUP, supermarkets tended to have lower alcohol pricing than convenience stores. In the first 12 months after the introduction of MUP, prices in supermarkets increased more than those in convenience stores, meaning that both had a similar pricing level.

The greatest increases in price were seen in the types of alcoholic drinks that were priced the lowest relative to their alcohol by volume (ABV) prior to MUP, such as some ciders, perries and supermarket own-brand spirits – all of which tended to be priced below £0.50 per unit prior to MUP being implemented.

The products that increased the least in average price, such as some ready-to-drink beverages, or those that decreased in price, such as some fortified wines in convenience stores, appeared most likely to see increased sales.

Changes were seen in sales across different container sizes, including reductions in the amount sold in larger single-item containers, especially for some ciders and own-brand spirits in containers of 1 litre and over. The amount of beer and cider sold in the largest multipacks also declined, while sales in smaller multipacks increased.

Dr Karl Ferguson, Public Health Intelligence Adviser at Public Health Scotland, said: “In the first 12 months after MUP was implemented, we found that, especially for products that were priced below £0.50 per unit of alcohol prior to MUP, prices went up, the amount sold in larger container sizes went down, and sales also declined.

“We also found that, because of the price increase, even in instances where the volume of sales went down, the value (£) of sales remained fairly constant or increased.”

Most data (price outcomes, container size, multipacks, volume and value sales) were derived from weekly off-trade electronic point of sale data covering May 2016 to April 2019, obtained from market research specialist NielsenIQ.