Hop To It: Morrisons Easter Egg range launches in stores

Range includes four new luxury Easter eggs including a free-from choccy orange, cute Leo the Lion Cub and ‘Egg’ on Toast –

– Chocolate donuts are already causing a storm on social media –

New hot cross bun flavours this year include Blondie, Apple & Cinnamon and Chocolate Orange –

Morrisons customers can get extra egg-cited this week as its new Easter range has now landed in stores. 

New products in the range include four luxury easter eggs: 

·         The Best Chocolate Collection Dark Egg – an indulgent rich Belgian dark, chocolate, with a creamy milk and white chocolate marbling

·         The Best Chocolate Collection Raspberry and Belgian White Egg – a creamy Belgian white chocolate, studded with tangy freeze-dried raspberry pieces

·         The Best Chocolate Collection Milk Egg – luxurious and smooth Belgian milk chocolate decorated with blue, red and white speckles

·         The Best Chocolate Collection Free From Seville Orange Choccy Egg – a chocolate orange egg, hand dipped in crunchy cocoa nibs with rich Belgian dark chocolate and Seville orange truffles, deliciously vegan and free-from gluten, wheat, egg and milk.

Morrisons has also been working to reduce plastic across its own-brand range and all of The Best Eggs this year will be completely plastic free. 

Morrisons will also be offering a chocolate ‘Egg on Toast’ and adorable Leo the Lion Cub, a toffee flavoured white and milk chocolate with dark chocolate decorations, which will be a ROAR-ing hit with families with kids. 

In addition, Morrisons has launched the UK’s first hollow Donut. It is toffee-flavoured and comes in with two toppings, white chocolate & pink drizzle or white chocolate & crispy pearls.

The new donuts are already causing a stir on social media with a post by @helenjtea amassing over 4,500 likes and comments from fans including “insane”, “Wow they look incredible” and “omg I actually thought this was a donut”. 

From this week, Morrisons customers will be able to pick up hot cross buns in four new flavours – BlondieApple & CinnamonChocolate Orange and a fun savoury option Cheese & Jalapeño.

Customer favourites Extra Fruity and Lemon Drizzle will also be back on shelves for a second year.

Sarah Newton, Senior Product Developer at Morrisons, said: “We’re proud of this year’s Easter range, it features delicious treats our customers know and love plus some fun new flavours for the whole family to enjoy – all without breaking the bank.”

Morrisons Easter range is available in stores nationwide now with selected products available online. 

For more information visit: 

https://groceries.morrisons.com/browse/easter-confectionery-186013 

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davepickering

Edinburgh reporter and photographer