Capital estate agents join forces

Broughton Property Management becomes part of Braemore brand

AN EDINBURGH estate agency, which has helped thousands of people find new homes since launching 24 years ago, is itself on the move – after joining forces with another agency.

Broughton Property Management, formerly based on Broughton Street, has been acquired by the growing Braemore brand, whose local roots also span more than two decades.

The agreement has seen its whole team of six staff, and its portfolio of 290 rental properties, transfer seamlessly into Braemore’s flagship branch on Morningside Road.

“We are delighted to welcome Broughton’s clients and all its team members into the Braemore Edinburgh family,” said CEO of Braemore, Andrew Seldon.

“This is a great opportunity for Braemore, allowing us to extend our footprint in Edinburgh and further progress our ambition of being the number one agency in the region.

“We inherit a prime portfolio of properties, ranging from modern city flats to leafy detached homes across all of Edinburgh’s most sought-after areas.

“It is a great people fit too, as we welcome a team brimming with the same local knowledge, industry insight, and high customer service standards on which we pride ourselves.”

He added: “Between both home-grown success stories, we pool almost half a century of Edinburgh expertise in meeting the needs of tenants and landlords, sellers and buyers.

“This creates a strong platform on which to innovate and strengthen our customer service, as well as expand further through more acquisitions in and around the capital.

“As lockdown restrictions begin to ease, this acquisition is a timely signal of our continued confidence in Edinburgh and its all-year-round appeal as a place to live, work, study and holiday.”

The deal is the second this year for Braemore, which also has a branch in St Andrew’s. In April, it strengthened its specialism in managing Houses in Multiple Occupation (HMOs) after acquiring the student rental portfolio of 90 HMOs in Edinburgh managed by Complete Letting (Scotland) Ltd.

Braemore is part of the Edinburgh-based Lomond group of residential letting and sales agencies across England and Scotland, and is the sister agency of fellow Scottish chain Stonehouse, which operates out of Aberdeen and the surrounding district.

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davepickering

Edinburgh reporter and photographer