HALF of Scots felt that their trips to the supermarket were vital to combating isolation during lockdown

From our bellies, to our minds, to our hearts: The role of the UK’s supermarkets through COVID-19

Scotland’s new ‘five-tier’ lockdown system comes into effect tomorrow, with each of the country’s 32 local authorities falling into Levels 0 to 4, depending on coronavirus infection rates.

In light of the increase in localised lockdowns due to surging Coronavirus cases, the role of grocers and supermarkets has now become more clear than ever. Not only have they been integral in providing us all with basic living necessities, they have also played a hugely important role when it comes to our mental health. 

The national lockdown in March saw millions of people confined to their homes, fearful of any contact with other people. However, these fears also came with elements of cabin fever as people yearned to once again feel a sense of normal.

For many, the only time this could be achieved was through their weekly shop; a time they were able to (safely) socialise, and gain a glimpse of normality amid the unforeseen circumstances brought about by the pandemic.

In light of this, technology pioneers Ubamarket found that 50% of Scots believed their weekly shop to the supermarket was vital to combating the isolation they were feeling during lockdown. As we experience a tightening of restrictions once again, the centrality of supermarkets in society has now become overwhelmingly clear, with many once again finding solace in their supermarket. 

Now, it is more important than ever that supermarkets and the retail sector alike are able to adapt to the post-Coronavirus climate.

According to many industry commentators, retail technology holds the key to helping supermarkets and retailers transition into the new future of retail as designed by Coronavirus. The implementation of end-to-end tech solutions which help supermarkets to streamline and modernise the shopping experience in keeping with the changing retail landscape. 

Will Broome, CEO and Founder of Ubamarket, discusses the integral role of supermarkets amid the Coronavirus crisis, and how technology can transform the current in-store offering to ensure long-term success and customer satisfaction:

“Localised lockdowns have highlighted exactly how important local shops and supermarkets are to consumers across the country. An essential presence, our nation’s shop keepers are constantly at the front line, providing everyone with their basic necessities.

“Their presence is absolutely paramount in our efforts to combat the difficulties brought about by the virus, and with half of Scots combating isolation and finding much-needed relief when doing their weekly shop, the centrality of supermarkets has never been clearer.  

“Now, in order to sustain this, the world of retail needs to evolve and adapt to the new Coronavirus climate, moving away from the existing problems the sector has. The constantly changing store layouts, the outdated queues and checkouts, and the lack of communication between supermarkets and their customers are just some of the issues that COVID-19 has made very clear. 

Retail tech offers an all-encompassing solution; in Ubamarket’s case in the form of a simple app; which can put consumers in control, doing away with the need for time-consuming queues, unhygienic checkouts, and confusion about where products are and whether they are in stock.

“In a tech-supported store, customers can simply check ahead of time which products are in stock, be guided to their exact location with an aisle sat-nav, and then simply scan and pay in-app, rather than having to waste time and risk potentially dangerous exposure in queues or tills.

“I for one am extremely interested to see how the retail landscape in the UK will emerge from the Coronavirus crisis, but if one thing is certain, it is the capability of retail technology to help us build the future of retail that we would like to see.”