Coronavirus: public information campaign launched

A UK-wide public information campaign has been launched to advise the public on how to slow the spread of coronavirus and reduce the impact on NHS services.

The government-funded campaign will include public health advice on how people can protect themselves from infection.

Similar to the ‘Catch it, Bin it, Kill it’ campaign used for flu and norovirus, it will promote important hygiene practices, such as regularly washing hands and always sneezing into a tissue, to stem the spread of viruses.

HM Government and NHS-branded information will appear in radio and print media, as well as social media.

The campaign will advise the public to:

  • always carry tissues and use them to catch coughs and sneezes, and bin the tissue
  • wash hands with soap and water, or use sanitiser gel, to kill germs

Health and Social Care Secretary Matt Hancock said: “Our highly trained and experienced clinicians are working round the clock to prevent the spread of coronavirus in the UK. The government has detailed plans for how to deal with an outbreak like this. We can all play our part.

“Basic hygiene such as washing our hands regularly and using tissues when we cough and sneeze can play an important role in minimising the spread of viruses like this. Today we have launched a UK-wide public information campaign to help the public protect themselves and each other.

“Our world-class NHS is well prepared and we are doing everything we can to protect the public.”

Coronavirus public information video

People who have travelled back from the Hubei province in China within the last 14 days are being asked to:

  • stay indoors and avoid contact with other people as you would with the flu
  • call NHS 111 to inform them of your recent travel to the city
  • if you are in Northern Ireland, call your GP

Anyone who has travelled from anywhere else in China (not including Macao or Hong Kong) to the UK in the last 14 days and develops symptoms of cough, fever or shortness of breath should immediately self-isolate, even if symptoms are minor, and call NHS 111.

The UK is extremely well prepared for any potential outbreak of an infectious disease – we are one of the first countries in the world to have developed a test for the new virus.

On Friday 31 January 2020, 2 patients in England, who are members of the same family, tested positive for coronavirus. They are receiving specialist NHS care and we are using tried and tested infection control procedures to prevent further spread of the virus.

The government is already working rapidly to identify any contacts the patients had to prevent further spread, and are in close contact with the World Health Organization and the international community as the outbreak in China develops to ensure the UK is ready for all eventualities.

Coronavirus presents with flu-like symptoms including a fever, a cough or difficulty breathing. The current evidence is that most cases appear to be mild.

For further information on coronavirus, visit www.gov.uk/coronavirus.

UPDATE

The UK Government has pledged £20 million to develop new vaccines to combat the world’s deadliest diseases, amid concerns over the ongoing novel coronavirus outbreak in China.

When visiting the Public Health England’s Porton Down laboratory last week, Health Secretary Matt Hancock announced the UK will ramp up efforts to fund ground-breaking research into vaccines, diagnostics and cures to fight against the threat of future viruses.

The new funding will support work developing new vaccines for epidemics, including their three new programmes to develop vaccines against the novel coronavirus, 2019-nCoV. These projects aim to advance 2019-nCoV vaccine candidates into clinical testing as quickly as possible.

Health Secretary Matt Hancock said: “Vaccines are our best defense against a host of deadly diseases, including coronavirus. The UK is a hub of world-leading and pioneering research, and it is vital that we lead the way in developing new vaccines to target global threats with scientists from across the world.

“The £20 million announced today will help our globally recognised vaccine development capabilities continue to develop new defences against emerging diseases including coronavirus. It’s paramount we invest in vital research about infectious diseases, keeping the UK at the forefront of modern-day science so we can share this knowledge globally.”

The £20m in new funding will go to the Coalition for Epidemic Preparedness Innovations (CEPI) – an innovative global partnership between public, private, philanthropic, and civil society organisations launched in Davos in 2017 to develop vaccines to stop future epidemics.

CEPI was originally formed in response to the Ebola epidemic in West Africa.

Dr Richard Hatchett, CEO of CEPI, said: CEPI welcomes the UK’s continued support and funding for our vital work, which comes at a crucial moment as the world races to respond to the emergence of a novel coronavirus. The rapid global spread and unique epidemiological characteristics of the virus are deeply concerning.

“Our hope is that, with our partners, we can get an investigational vaccine from gene sequencing of the pathogen through to clinical testing in 16 weeks. The earliest stage of clinical trials (Phase I), to establish the safety of investigational vaccines, would take around two to four months.

“This is an extremely ambitious timeline – indeed, it would be unprecedented in the of field vaccine development. It is important to remember that even if we are successful – and there can be no guarantee – there will be further challenges to navigate before we can make vaccines more broadly available.”

The Government is also in initial stages of talks between NIHR and UKRI regarding plans to run a rapid research call to support the global response to 2019-nCoV.

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davepickering

Edinburgh reporter and photographer