Scotland’s fastest growing retailer, Aldi, has partnered with seven of Scotland’s top craft breweries to each showcase five of their best beers in its 19th annual in-store beer festival.
The award-winning line-up includes breweries recently crowned at the prestigious Scottish Beer Awards. Winners of Brewery of the Year for the second time in a row, Edinburgh’s Stewart Brewing, joins this year’s line-up alongside neighbouring microbrewery, Barney’s Beer to each bring Aldi customers five exceptional brews, ranging from IPAs to Porters to Session Ales and Stouts.
Launching in all 88 stores in Scotland from Thursday 3rd October, Aldi shoppers can try the range of 35 hand-picked craft beers with prices starting at only £1.49 a bottle. Many of the beers featured in the line-up are only available exclusively at Aldi, including Stewart Brewing’s Skeleton Blues American Wheat Beer and Not Your Buddy Guy Canadian Stout.
Jo Stewart, Co-Founder and Marketing Director at Stewart Brewing, commented: “We are very excited to be featured in the line-up of Aldi’s Scottish Beer Festival.
“After our recent success at the Scottish Beer Awards, winning Brewery of the Year for a second time, the in-store event is a fantastic opportunity to introduce customers to the brand and showcase a selection of some of our favourite beers, including two exclusive brews.”
Mhairi Shaw-Hawkins, Brand Ambassador at Barney’s Beer, added: “Aldi’s in-store Beer Festival is a great boost to our microbrewery, helping us introduce a range of our brews to customers across Scotland.
“We are incredibly grateful to the Aldi team for supporting independent, local breweries like ours to help us reach a wider audience.”
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “Our popular in-store Scottish Beer Festival is back and this time we have an extra special, award-winning line-up of hand selected beers from some of Scotland’s top craft breweries. From light and refreshing ales to decadent dessert beers, there is something to suit any palate in this line-up.
“Scotland is home to over 100 craft breweries, all producing great quality beer. Aldi’s Scottish Beer Festival is a fantastic way to celebrate the very best of Scottish brewing, and we’re proud to support local brewers by showcasing the best of their craft beers to our customers.”
The 19th annual Scottish Beer Festival is the second in-store craft beer event of 2019, with the combined events generating sales of more than £280,000 for the breweries involved.
This year marks the 25th anniversary of Aldi opening its first store in Scotland and the 10th anniversary of the creation of its dedicated Scottish Buying Department.
The supermarket was recently crowned Scottish Sourcing Business of the Year at the Scotland Food & Drink Excellence Awards, recognised for its strong relationships with over 90 local suppliers and commitment to increasing its range of Scottish products from 400 to over 450 by the end of 2020.
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