Bike hire scheme Bike & Go is challenging Edinburgh residents to help them find the most Instagrammable bike ride in the region as part of a project to uncover the UK’s most social media-worthy cycle routes.
The #Instacycleroutes guide will celebrate the bike rides with the best photo opportunities in Scotland and England – the two countries in which Bike & Go operates – to help social media stars find new selfie locations while also showcasing nearby cycle routes.
The bike rides could take place anywhere across the region, as long as they feature at least one Insta-worthy hotspot.
The suggestions will then be compiled into an online guide which will be made available on the Bike & Go website.
To suggest a bike ride, users need to tweet @UKBikeandGo or upload to Bike & Go’s Facebook page using the hashtag #Instacycleroutes, or email suggestions to info@bikeandgo.co.uk. All suitable entries will be compiled into the online guide.
The latest Bike & Go project follows hot on the heels of the Quirky Bike Ride Guide, which was published earlier this year to mark the wide range of unusual bike rides on offer across the UK.
Suzanne Grant, Bike & Go Commercial Director, said: “We know from the interaction we’ve had with our users that many love to photograph their bike rides and share them on social media.
“We also know that social media users are always looking for ways to create new content, and believe that showing people some of the amazing sights you can see while out cycling could encourage even more people to take to two wheels.
“We’re appealing to everyone who knows of bike rides with some great photo opportunities to share them with us, so that even more people can enjoy the best cycle routes the region has to offer and post their experiences online.”
Bike & Go offers bike hire facilities from 12 participating train stations across the ScotRail network, including Haymarket, Glasgow Central, Falkirk High, Inverness, Largs, Aberdeen, Perth and Ayr, in addition to participating train stations across much of the North West, North East and Yorkshire, East and South East of England.
To hire a Bike & Go bike, users simply need to register their card details online, which they can do via smart phones, tablets, or at home, and pay the annual £10 subscription fee. They will then receive a user number via email which will allow immediate bike hire at just £3.80 per 24 hours whilst they wait for their Bike & Go membership card. Bikes can then be returned to any participating train station.
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