Mums in Edinburgh can expect to be treated this Mother’s Day (Sunday 11 March) as new research shows the region will splash out a huge £14.6m on gifts, family meals and days out. A survey of over 2,000 people by British Land, co-owner of Fort Kinnaird, found that people in Edinburgh will spend a whopping £1.6m on greetings cards, £940,000 on pamper products and £765,500 on breakfast in bed.
Mothers in the region do deserve a treat as more than half (52%) of mums polled admit to having less than an hour’s ‘me time’ each day.
Traditional gifts such as greetings cards (62%), flowers (48%) and chocolates (36%) top the list of this year’s most popular Mother’s Day presents.
However, some Edinburgh mums are hoping their children say ‘thank you’ in other ways, with more than a third (34%) wanting to unwrap their favourite perfume and one in ten hoping for a bottle of gin.
As well as receiving gifts, local mums want to spend quality time with their families this Mother’s Day – be it going out for a family lunch (36%) or enjoying each other’s company at home (52%).
That said, one in ten Edinburgh mums would prefer to spend the day doing something for themselves, and favourite ‘me time’ activities include reading a book (44%), having a shower in peace (42%) and bingeing on Netflix (34%).
Liam Smith, centre director at Fort Kinnaird, said: “Mother’s Day is one of the busiest times of year for us, with shoppers keen to show their mums some much-deserved appreciation. Our research shows just how important this is as lots of mums admit to having less than an hour for themselves each day.
“Traditional Mother’s Day gifts will always be popular, but this year we’ve also seen more people choosing a family meal out at one of our restaurants, and ‘me time’ treats such as books from Waterstones and pamper products from Boots.”
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